Do you wonder if you should start blogging for e-commerce products? If you’re an e-commerce shop owner then chances are you’ve considered adding a blog to your shop. But to add yet another thing to your to do list is daunting, right?

I get it but I also think it’s highly beneficial to add that blog to your ecommerce shop. There are so many benefits to this method of marketing.

Do blogs help ecommerce?

I have shopped on and bought from e-commerce sites that both have and don’t have blogs. The shops that have helped to answer my questions and assist me in my decision making process have earned more of my dollars.

Free Marketing

Blogging is free marketing for your company. If you really want to outrank your competitors and build a long-term relationship with your customers meeting them where they are in their customer buyer journey is vital.

Builds Loyalty

All brands want more loyal customers. It’s cheaper to convert existing customers into buyers again than go out and find new ones. Harvard Business Review wrote that it’s anywhere from 5-25x more expensive to find new customers than retain your existing ones. (source)

So build that loyalty and save your profit margins.

Search Engine Optimization

SEO is a game changer when it comes to getting a consistent flow of traffic to your site. Ever since I started working on my own SEO strategy my business has really started to shift. 

With SEO you have the opportunity to show up for your potential customers when they need it the most.

It’s all about information, education and bringing people through that buyer journey.

Positions Your Brand as the Expert

If you sell products that you yourself had a hand in designing, developing and bringing to fruition then who else other than you is the expert?

You know your product better than anyone else. Help your customers understand what they need to know about your product and how it can impact their lives.

Boosts Conversion Rates

When you help your customers understand your product on a deeper level it can help them to add that product to their cart and proceed with purchasing. Confidence in your product leads to confidence in purchasing.

How do I write an ecommerce blog?

Start with what you know and share it with your people. What questions are they asking you about your products?

That’s the obvious place to begin.

You can also share your brand values, updates to your product, how to use your product with other things, how your customers are using your product.

There really are so many ways to go about this but many shop owners are so stuck in developing and marketing their products that they can forget how to connect with the actual customer.

Map out your customer journey. What questions does someone need to have answered when they first realize they have a problem and your product could be the solution. 

This could develop into how to type content for your brand.

As they move through that journey they move them to the next step.

Write review type posts of your product line up. Share wins from your current customers to help people understand what you can help them to do.

What kinds of blog content should you write for your e-commerce blog?

Start with answering the questions people ask about your products.

Here is an additional list of examples:

• How to guides
• Interviews with industry leaders
• First person narratives about your brand
• Review content
• Roundup posts
• Gift guides
• Industry news and current events

That’s just a small list but it should certainly spark something for you.

Run out of content ideas or still don’t know where to start? Read 7 Ways to Generate Content Ideas Even When You’re Not Feeling Creative

How does blogging affect e-commerce?

It really helps the brand itself to stand out from the rest of the lineup. Blogging also gives credibility to the business. 

Also everything else I have written up to this point is relevant here too.

So, should my online store have a blog?

If you’re not convinced yet I think you still have some research and reading to do. All in all I do believe you should have a blog for your e-commerce business and it has to be more than just new product launches.

Help people. Make an impact. Reduce your customer churn.

Still not convinced, check out these excellent e-commerce blogs.

E-Commerce Blog Marketing Blogs

Here are some e-commerce shops who have blogs in addition to their product lineup. I went and found real world examples without hoovering someone else’s blog content for my own. It’s exceedingly hard to find examples without just going in search of them yourself.

Lodge Cast Iron

For the cast iron snobs out there they may disagree on this brand and the quality of the product for sale. But that’s not what we’re here for today.

Lodge does a great job of educating their customers and other cast iron brand owners of how to care for this type of skillet.

A+ work here for Lodge.

Shop Quinn St.

Selfishly, one of my online friends owns this brand. She didn’t ask me to mention her but she does provide really great content for new mothers who are looking for support. She also sells really kickass swaddles, rompers and sleepers for your tiniest humans.

A+ work for Shop Quinn St.

Supergoop!

I personally have used and fallen in love with Supergoop! products over the years. I have a tube of their SPF CC cream in my bathroom drawer right now that I wear on days when I’ll be in the sun for long hours.

Their blog and YouTube channel is a great resource for sunscreen education and beauty routines.

A+ work for Supergoop!

Final Thoughts

Whether you’re gearing up to add a blog to your e-commerce shop or still thinking it through there is one definitive benefit to this strategy… more Pinterest eyeballs!

If you’re ready to take your Pinterest strategy for e-commerce to the next level grab my brand new Pinterest strategy guide and get to crafting or join Pin Profit Academy & dive in head first.

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