If you are reposting your Tiktok videos to Pinterest without any strategy, you are wasting your time. In this post, you will learn about how to repost your TikTok videos to Pinterest, the best practices, some common mistakes, and more.
I have invited Tereza Toledo, a Pinterest expert Strategist, to share her knowledge with you on this topic. Tereza has been working with Pinterest almost since it was by invitation only way back when, and helps business owners and content creators get their content out on Pinterest. She also teaches virtual assistants how to level up their Pinterest services.
I sat down with Tereza and asked what mistakes people are making in this area, what are the best practices, and the differences between TikTok and Pinterest users.
TEREZA: People tell me they are repurposing their TikTok videos to Pinterest, but they are not getting responses or conversions. They’re getting followers and views, but nothing is happening. The first thing that comes to my mind is the intention of the platform. What are people doing on Pinterest, and what are they doing on TikTok?
If we are TikTok creators, we have a specific intention. We want to entertain. We also have educational content, but many creators are focused on entertaining.
When you think about what the pinner is doing on Pinterest, they are there not just for entertaining, but mostly to look for:
So, when we forget about this part and just repurpose our TikToks, they flop on Pinterest. This happens because that’s not what people are expecting there.
You always have to keep that in mind–what will you be repurposing to Pinterest? You want to focus on repurposing educational content, inspirational content, value, and how to do tutorials. Those are the things that will perform better on Pinterest because that is what people are going to Pinterest for.
HEATHER: This is just a reminder for all those reading this blog… Pinterest is a search engine, and 90% of all searches there are unbranded. This means people are going to Pinterest with the open mind of letting the platform lead them to a piece of content or destination.
So, as Tereza said, it is not necessarily for entertainment on Pinterest but high-value educational TikToks repurposed into educational idea pins. We are seeing those do well.
TEREZA: It is easy to download your TikTok videos right from the app, but it comes with a watermark. For a while, we thought maybe leaving the watermark could be a good thing to avoid any issues of copywriting, but actually, the truth is…
The key is to download without the watermark. And that is just not going to be done by downloading from your TikTok account. You will have to use a third-party website like snaptick.
At the moment, the best option is through a browser on snaptick.app, and you get your download without the watermark.
HEATHER: They also make one for Instagram reels. It’s the same perspective because we know that Instagram ripped off TikTok for their reels.
HEATHER: You and I know that Pinterest users have been taught to read text overlay. So when we are repurposing videos in the form of Tiktoks to Pinterest, should we also be doing some sort of captions?
TEREZA: Definitely; we have two things. One would be text overlay. As a pin creator, you are aware that you should add copy to the image when you create a pin image. Put the title, why you want people to find it, why you want people to click, etc. The title becomes a kind of a teaser.
Now, when you go on TikTok, you just talk, and you don’t worry about adding extra captions because they’re already built in. But adding that element on Pinterest is very powerful.
I have been testing out some of the videos I create for TikTok–they have a hook. I have been writing the hook and cutting out that little piece of video. Instead of starting my idea pin with the hook, the hook becomes the text overlay, and I just start with the answer (the value) to get more viewer retention.
When you are using Pinterest, you write down the title of the video and make sure to use keywords. Pinterest has told us already that it is reading what we are writing as a text overlay. So that will also help with keywords.
Don’t forget, Pinterest is a visual search engine. The more context we give to Pinterest about what we want that content to be ranked for, the better and faster results we will get.
HEATHER: There is power in Pinterest being able to read the text that you put on the images. It is part of their indexing of your pins to their filing system and how they get served. That it is such a great tip. I love the little tactic you snuck in about cutting off the hook and putting that in as a text overlay. I will definitely ask you about it later on and see how it goes for you.
HEATHER: Many people on TikTok don’t know how to use Pinterest. They leave out three of the most important things that you need to do when you are creating a Pinterest image or video on the platform.
So tell us more about that.
TEREZA: Pinterest is a visual search engine. It needs images and keywords. The more keywords you can add, the better it is. When I say more keywords, it does not mean going and stacking them. You really want to write sentences that make sense because that is what is going to kick up the algorithm
Aside from writing the caption over the video, you really want to create a pin title. You have a hundred characters. Those pin titles may not always show unless the person clicks, but Pinterest is reading that. And that’s helping the Pinterest index.
Next, we have the notes viewed, which is similar to the pin description. There is no limit on how many characters you can put there. You can pretty much copy and paste a blog there, though that may be overkill. Just asking them to follow you, go to your profile, or visit your link in your profile could be a way to leverage that space.
HEATHER: The purpose of these pins is not to get you to leave the pin but to grow your audience and awareness on Pinterest. It is to build that audience up and build other pins that you are creating on Pinterest
I have run a few tests and now I have a sneaking suspicion that they are squashing the idea pins that have links on themselves or on the notes section.
TEREZA: It does make sense as they have told us that the idea pin is an experience within the platform. We can leverage these to get people out of Pinterest to the website, but it defies the purpose
HEATHER: Let us just briefly touch on that link in your Pinterest profile so you can claim your domain. Once upon a time, you could put an Instagram link or something like that there. Tereza, you have a website link there that is almost like a link tree, but that is also claimed.
So can you talk to me about the difference between putting a TikTok profile link there and maybe why you wouldn’t want to do that versus like a link tree that you have claimed to send traffic to?
TEREZA: I haven’t tested having an Instagram link or a TikTok link on my profile because my goal and my client’s goal is to get people on the website and not on another social platform, but I see other creators doing that. So, they publish their TikToks and have a link to their TikTok account.
I don’t have stats and numbers about how many followers they are getting from there or how even they are tracking. It becomes very iffy to see how we can even track there.
Instead of having a link tree, I built all of my links on one page of my website. So it does look like my link tree, but it is hosted on my WordPress site. Now, because that website has that Pinterest tag, the Html code, Pinterest recognizes that as a claimed website. So I was able to use that, and I have been noticing that people actually click.
If you use your TikTok link or your Instagram link, you cannot claim that. Pinterest really wants everything to be very legit. Why do we claim our website? We do it so that Pinterest can ping the website and get that information and recognize this is legit and not a scam. When you use your TikTok link, you are losing on that.
HEATHER: What are some things that we can do instead? Can you talk to us about funneling people from Pinterest to other places?
TEREZA: When we talk about funnels, it may seem fancy or complicated, but it is not. We want to use Pinterest to attract the audience that is interested in whatever we have, and go with it to our website, our product, or our email list.
When you are using Pinterest, you have to keep in mind this is not the only platform. It is just one of the platforms you should be using, especially if you are already using TikToks and want to add Pinterest.
Think about what you want to achieve. Let’s say you are a business owner, in e-commerce, you have a TikTok account where you showcase your products, and you have an audience. You have that beautiful content, and you want to explore more. Then you can add Pinterest
Go ahead, create a Pinterest business account and start repurposing your content. Of course, Heather will share tips on how to do that easily and properly for a business.
HEATHER: I am creating on TikTok initially with the purpose of getting people to follow, like or comment, or visit the link in my profile. So those are the four things that I use on TikTok. Those four CTAs can also flow naturally into Pinterest and Instagram.
When you are sitting down to do your TikToks, just think, “If I’m going to repurpose this to Pinterest, what does my call to action need to be? What is the natural next step to get them into my funnel? Is it to get them to my email list, my website, my shop, or my store?” So think about that in advance before you even hit record, and you will set yourself up for success. It does take practice, but I promise it will be worth it.
While TikTok is way ahead on having this interface within the app for content creation, I find a lot of resistance. So if you are one of those who are still resisting creating your content on TikTok so you can repurpose your reels into Pinterest or even youtube shorts, think about it. Think about what else you can achieve and how easy it will be.
HEATHER: If you want to take this to the next step and learn how to use Pinterest if you are coming from TikTok, I think you should check out the Pinterest for Beginners playlist.
Thank you, Tereza, for joining me today.
TEREZA: I think what we’ve talked about today will help a lot of people. It will help make it easier for them to understand how it can work the right way from the beginning.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.