Pinterest has changed a lot in the years that it has been a marketing platform. Since only 28% of marketers worldwide use it as a marketing engine, I thought it was high time to release a new set of best practices.

In this post, we will go through the seven things that I think you should either stop or continue doing or do differently this year to continue to grow. This year I am embracing what I like to call a minimum viable Pinterest solution. 

What is the minimum viable Pinterest solution?

In essence, it’s one standard pin per day and one idea pin per week to continue to be consistent. Because here’s where the rubber meets the road… here’s where it happens.

Many marketers start on Pinterest, and they hear all these crazy things like people getting hundreds of thousands of page views. I have clients that are getting 17 million+ monthly views.

I have personally sent over 10 million page views to one of my clients’ accounts in three years. You hear these crazy things you may wonder: 

Well, is that still possible for me?

It’s really not, unless:

• You have a very established brand
• You have a killer product or content that you sell or give away for free
• It is hyper trending on Pinterest right now

Pinterest is actually making it harder for people to leave the platform. With the introduction of story pins and how they changed video pins 3+ years back, it’s harder for people to actually leave those pins and go to your profile or go to your domain. 

You need to create a minimum of one standard pin and one idea pin per week to build a foundation and to begin building traffic from Pinterest.

So that is where the minimum viable Pinterest strategy comes in. You need to create a minimum of one standard pin per week to build a foundation and to begin building traffic from Pinterest. But if you want to see growth you should be pinning 3-5 times per day.

Gone are the days of creating a pin and it going crazy viral. You may see those videos on YouTube promising you viral pins if you use trends, keywords, or videos from TikTok but most of that is just garbage. 

So, if you want to have that minimum viable Pinterest strategy this year, it’s time to dive into the best practices.

RELATED: The Ultimate Pinterest Traffic Strategy for Bloggers & E-Commerce Shops

 #1. Less repinning and more spaced apart pins

Less repinning, if any at all. What I mean by that is you don’t need to interval pin your pins for them to be found anymore. It’s not that you can’t. I  teach in my academy that you can still do that, but in a certain way. So if you need more strategy or want to go into that, you can join the academy and learn all about it.

However, you don’t need to be constantly re-pinning anymore. In fact, if you’re going to repin, you’re going to space those pins further apart and you’re likely to see the same or diminished reach on those repins.

#2. Create video pins

Even if you are in e-commerce or are a content creator, you really should be creating video pins because they are great for getting more engagement and reach.

Idea pins may have gone away, but videos are here to stay. In fact, they are an excellent tool for building engagement and audience growth on the platform especially if paired well with Pinterest Trends.

RELATED: How To Make Video Pins For Pinterest With Canva

# 3. You need to repurpose with purpose

If you’re going to repurpose, you have to repurpose with purpose. No more just downloading your tech talks and sticking them over on Pinterest, and no more downloading your reels and sticking them over there. This is not what we want on this platform.

In fact, Pinterest took away the ability to even claim your Instagram account because they do not want to encourage people to push traffic to those kinds of domains. They came out with their own on-platform idea pin, which is like reels and tik-toks and stories. They want you to create natively on their platform. 

So if you’re going to create content on other platforms and repurpose it, make sure you watch my video on that on that and learn how to do it the right way.

Related: How to Connect Instagram to Pinterest

# 4. Your board and profile should be fully optimized

This is not a new one, but it is still and will always be a best practice. You should have a fully optimized profile. This is not an option, it is a must. 

If you are trying to find clients on Instagram or TikTok, you have to create a profile there. Similarly, you have to have a fully optimized profile on Pinterest if you want to find clients here. 

If you need to learn how to do that, you should definitely join the academy, and we will help you figure that out. It includes:

• Usage of keywords (do not do that in an inhumane way, do it with tact)
• Optimize your boards
• Optimize your pins
• Optimize your display name
• Claim your domain

I have a whole video about a fully optimized profile, and I’m going to link it here for you. So you absolutely have to have a fully optimized profile.

RELATED: 6 Places to Use Keywords to Optimize Your Pinterest Profile

 #5. Add a cover photo to your profile

This one is a new best practice, and I’m super excited about it. It involves adding a banner to the top of your Pinterest profile.

It used to be a full-page banner of just auto generated pins across the top. Then Pinterest shrunk it down and gave you the ability to upload your own banner.  So it’s a smaller banner now but you can upload a video there or upload a standard static image there.

I would definitely make sure to upload a fully optimized banner to that area. If you see mine below, you will notice that I have an image of myself and a singular call to action because I want people to take action on when they see my profile.

#6. Use board covers

This one is definitely new. I used to say that this was an utter waste of time, but Jana, my work wife, my Clubhouse co-mod, co-founder of the Profitable Pinterest Club, has brought me around to using board covers.

With idea pins pushing people to your profile, more people are going to your profile now. I really think that a fully optimized profile includes board covers. You can actually see board covers on my own profile now, as I recently revamped it. 

When you add your board covers, you can either do a tall pin (2×3) or a square one (1X1). Make sure you fully optimize that board cover because when I uploaded my own to Pinterest, I was actually getting traffic to my website from those board covers.

When I uploaded my own board covers to Pinterest, I was actually getting traffic to my website.

So don’t just throw your pin up there with no link, or it will be dead on the platform. Make sure you optimize the pin and then assign it to your board.

 #7. You don’t need to repin other people’s content 

It is no longer a best practice to repin other people’s content anymore. There is still a ton of outdated stuff out there. A ton of outdated suggestions like…. You should pin 80% of your content and 20% of someone else’s content. Those were always made up and were never actually real.

Pinterest doesn’t care if you repin other people’s content. They just care that you are creating really quality content with a purpose that is helping their pinners (your audience on Pinterest) to achieve “do, buy or try.” They care that you are providing the pinners with inspiration that they’re seeking, that life change, or that life moment. 

They want to ensure that you’re doing that versus just spamming their platform with pins. So it’s no longer a best practice for you to repin other people’s content.

This is why many Tailwind communities, formerly known as Tribes, aren’t as effective anymore.

Final notes on Pinterest best practices

If you are down for some Pinterest marketing support, you should definitely come and join us in the academy.

If you want more Pinterest marketing videos, head right on over here, and I will see you next week. 

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