There are Pinterest myths that are keeping you stuck, and not getting you the results you want on Pinterest. Maximize your Pinterest marketing strategy by removing any of these myths from your workflow. Stop using these outdated Pinterest strategies in your marketing and start seeing the Pinterest traffic and audience growth you want.

Pinterest myths that are keeping you stuck

These Pinterest marketing myths are keeping you stuck from driving traffic to your website and doing what you want to do with this traffic source. This could include sales, traffic, or it could just be to grow an audience. That way, you can use it for influencing and sponsorships.

Whatever your goal is with Pinterest, if you believe in and are taking part in any of these Pinterest myths, then you could be harming your own success on Pinterest.

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Myth 1: You need to use group boards

This one is the worst offender of them all. First thing, a lot of people believe they need to use group boards to grow their following on Pinterest.

The truth is you do not need to use or take part in group boards to grow your following. That is sooooo 2016. You do not need to use these. They are not relevant unless you truly collaborate on something with another Pinterest pinner. 

If you are genuinely collaborating with another Pinterest pinner, you are making sure that that group board is niche-specific. Ensure it is completely optimized and does not have a bunch of garbage in the description as far as rules on how many times you can pin and where I can contact the person.

RELATED: What are Pinterest Communities and Why Should I Care?

Myth 2: Pinterest is only for food, parenting, and wedding plans

Many people believe that Pinterest is just for women, wedding blog content, or recipes. I am on a lot of discovery calls with online business owners to see if we are a good fit for working together. They tell me they don’t believe their niche is relevant for Pinterest because they don’t fit into this old mythical mold.

Wrong. Suppose you were to get into the Pinterest ads manager and look at the interests. In that case, there are roughly 24 interests on Pinterest that people can target on their advertising on this platform. This tells me that it is not just for weddings, food, or parenting. In fact, it is for a lot of different topics, even topics you wouldn’t naturally think are on there.

Recently someone hired me to do a Pinterest build. They are in the coaching niche and help people write resumes and find jobs. So, I went on Pinterest to see how many people are looking for career resume writing tips. There are over five million searches per month for resume writing tips. More than I ever expected, but great news for my client.

The next time you wonder if Pinterest is the right marketing platform for you, you need to go back to the drawing board to figure out who you are talking to and what your strategy is because chances are that’s where things have fallen off.

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Myth 3: Repinning others people’s content with the 80/20 rule

Many people believe they need to repin other people’s content to their boards as part of their weekly pinning strategy. It is not incorrect, but it is also not correct. Pinterest has come out and said that you don’t have to necessarily pin other people’s content at all from a small business perspective. In fact, they would rather not see things copied over and over again. 

Repinning other people’s content or your own content should not be a priority as a business, as far as the strategy to get your content in front of people is concerned. If you want to create a holistic, wholesome personal experience for your audience on Pinterest, then go ahead and pin other people’s content. But it should not take more than a few minutes of your time per week if that is what you are implementing into your strategy.

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Myth 4: You need to pin 20+ pins per day

This myth might startle you, depending on how long you have been doing marketing on Pinterest. You do not need to pin 20+ pins per day. You can pin as little as one per day if you want to. The most we have in our client’s schedule is ten items per day, with the weekend sometimes having more items in the schedule.

Some of our client’s slots in their Tailwind go blank some weeks, and that is fine. We are focused solely on the quality of content, the newness of the image, and making sure that each image is optimized. That might freak you out if you think you need to create three brand new pins a day. You don’t need to do that. Focusing on the quality versus the quantity is going to help you out in the long run. 

Pinterest has said we do not need to repin things. We can pin them to one board and be done because their system is smart. If you have a pin that is appropriate to fit on a couple of different boards, you will not get blocked for spam.

We still pin our clients’ pins occasionally to more than one board as long as it is appropriate. Feel free to do that if you wish, but you do not need to have 20+ things in your schedule a day or repining multiple times throughout the week.

RELATED: Manual Pinning Strategy vs Scheduled Pinning Using Tailwind

Myth 5: You have to stay on brand on Pinterest

Wrong, so wrong! You do not need to have an aesthetic feed even on Instagram these days. It is a waste of your time. You are creating Pinterest images that attract your audience.  But you are also already use keywords and SEO optimization on this platform in a very strategic way.

When you do this, you do not necessarily serve your pins to every single follower on your list. They are not all going to see every piece of content that you publish. I think we need to remind ourselves of that at times.

Try some different images and designs and really branch outside of your norm. You could cast that net wider and actually end up attracting more than your tiny little audience that is only attracted to the pale pink and white brand colors.

Please consider branching outside of your norm. Use videos if you usually don’t use videos, use different fonts and colors. Test new things and see how your audience responds.

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Final thoughts on Pinterest myths that are keeping you stuck

Last thing, now that you know all about the Pinterest marketing myths that are keeping you stuck, it is time to make some changes in your Pinterest marketing strategy. Make these changes, and you will see sustainable business growth with these best practices. Join our Pin Profit Academy to access every resource, method, simple systems, and templates you’ll need to optimize your entire Pinterest marketing and content creation strategies today!

I hope this has given you a better sense of Pinterest and the different ways you can do a better job to create quality content and implement a few practical steps as a service provider or content creator that works well for your business. 

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