These Pinterest myths might be keeping you stuck and not getting the results you want on Pinterest. Maximize your Pinterest marketing strategy by removing any of these myths from your workflow.
Stop using these outdated Pinterest strategies in your marketing and start seeing the traffic and audience growth you want.
These Pinterest marketing myths are keeping you stuck from driving traffic to your website and doing what you want to do with this traffic source. This could include sales, traffic, or it could just be to grow an audience. That way, you can use it for influencing and sponsorships.
Whatever your goal is with Pinterest, if you believe in and are taking part in any of these Pinterest myths, then you could be harming your own success on Pinterest.
This one is the worst offender of them all. I regularly get questions about this on Clubhouse. Many people believe they need to use group boards to grow their following on Pinterest.
The truth is you do not need to use or take part in group boards to grow your following. That is sooooo 2016. You do not need to use these. They are not relevant unless you truly collaborate on something with another Pinterest pinner.
If you are genuinely collaborating with another Pinterest pinner, you are making sure that that group board is niche-specific. Ensure it is completely optimized and does not have a bunch of garbage in the description as far as rules on how many times you can pin and where I can contact the person.
This is not true. Pinterest doesn’t want only idea pins right now. They are prioritizing idea pins in 2021 because they are the new toy, the new shiny object on the block. But this does not mean that they are the only thing you should be using in your Pinterest Strategy.
In fact, on a recent webinar that the Pinterest creator team did with an Instagram audience, they said that you should only be publishing one idea pin per week.
Many people believe that Pinterest is just for women, wedding content, or food. I am on a lot of discovery calls with business owners to see if we are a good fit for working together. They tell me they don’t believe their niche is relevant for Pinterest because they don’t fit into this mythical mold.
They are wrong. Suppose you were to get into the Pinterest ads manager and look at the interest. In that case, there are roughly 24 interests on Pinterest that people can target on their advertising on this platform. This tells me that it is not just for weddings, food, or parenting. In fact, it is for a lot of different topics.
I was recently doing some research for another video, and I discovered something interesting. Recently someone hired me to do a Pinterest build. They are in the coaching niche. They help people write resumes and find jobs. So, I went on Pinterest to see how many people are looking for career resume writing tips. There are over five million searches per month for resume writing tips.
If people are looking for resume writing tips on Pinterest, you can bet your bottom dollar that they are looking for tips to build for businesses to start, marketing ideas, and everything in between.
The next time you wonder if Pinterest is the right marketing platform for you, you need to go back to the drawing board to figure out who you are talking to and what your strategy is because chances are that’s where things have fallen off.
Many people believe they need to repin other people’s content to their board as part of their weekly pinning strategy. It is not incorrect, but it is also not correct.
In the recent months of 2021, Pinterest has come out and said that you don’t have to necessarily pin other people’s content at all. In fact, they would rather not see things copied over and over again.
Repinning other people’s content or your own content should not be a priority as a business, as far as the strategy to get your content in front of people is concerned.
If you want to create a holistic, wholesome experience for your audience on Pinterest, then go ahead and pin other people’s content. But it should not take more than a few minutes of your time per week if that is what you are implementing into your strategy.
Pinterest would rather not see things copied over and over again.
This myth might startle you, depending on how long you have been doing marketing on Pinterest. You do not need to pin 20+ pins per day. You can pin as little as three per day if you want to. The most we have in our client’s schedule is ten items per day, with the weekend having more items in the schedule.
Some of our client’s slots in the tailwind go blank some weeks, and that is fine. We are focused solely on the quality of content, the newness of the image, and making sure that each image is optimized. That might freak you out if you think you need to create three brand new pins a day. You don’t need to do that. Focusing on the quality versus the quantity is going to help you out in the long run.
Pinterest has said we do not need to repin things. We can pin them to one board and be done because their system is smart. If you have a pin that is appropriate to fit on a couple of different boards, you will not get blocked for spam.
We still pin our clients’ pins occasionally to more than one board as long as it is appropriate. Feel free to do that if you wish, but you do not need to have 20+ things in your schedule a day or repining multiple times throughout the week.
Wrong, so wrong! You do not need to have an aesthetic feed even on Instagram these days. It is a waste of your time. You are creating Pinterest images that attract your audience. But you are also using keywords and SEO optimization on this platform in a very strategic way.
When you do this, you do not necessarily serve your pins to every single follower on your list. They are not all going to see all of the content that you publish. I think we need to remind ourselves of that at times.
Try some different images and really branch outside of your norm. You could cast that net wider and actually end up attracting more than your tiny little audience that is only attracted to your pale pink and white brand colors.
Please consider branching outside of your norm. Use videos if you usually don’t use videos, use moving stickers, and use different fonts (preferably not script fonts). Stick to Sans or Serif until you are really good at making pins, and then maybe you can branch out.
So, now that you know all about Pinterest marketing myths that are hurting your business, it is time to make some changes in your Pinterest marketing strategy. Make these changes, and you will see your audience grow.
Drop a comment below and let me know what more you would like to learn about when it comes to Pinterest Marketing strategy, or check out my Marketing Strategy playlist on YouTube.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.