Are you wondering how to create pins for Pinterest using Canva? Maybe you’re wondering what the heck fresh pins are and how they impact your marketing. When you create fresh pins for your blog posts you’re giving them new life and you’re scratching the back of the platform you want to rank on.

As much as you want to continue to focus on other things in your business you have to stop putting Pinterest on the back burner. I promise you once you stop putting it on the back burner you will start seeing results. But before you can ever see those results you have to start…

• Start creating pins
• Start scheduling pins
• Start reading your analytics

You have to start actually implementing a consistent strategy so you can see the results you want to see with these best practices we’ll talk about in today’s post.

RELATED: The Complete Pinterest Marketing Strategy I Would Tell My Friends

Why you should create fresh pins

You should be creating fresh pins for your blog posts because Pinterest wants fresh content. More and more users are coming on the platform and I can’t tell you how annoying it is to see the same crap over and over.

So you create fresh pins and allow Pinterest to put them in front of the audience you’re wanting to go after. You can have many pins for the same URL because the images, pin title, and descriptions can all be unique, thus a new piece of content Pinterest won’t despise against for having the same link.

The other reason I think it’s important to create fresh pins is because different colors, fonts and imagery attract different people. Simply put, different people see different things. You could have a subset of your audience that enjoys a partition of what you create, while another segment likes a slightly different look.

Branding looks evolve over time and you may have a big hit with a new design even if it’s going to an evergreen or older piece of content.

RELATED: How Often Can You Pin the Same URL to Pinterest Without Being Spammy?

What is Canva?

Since this post is also teaching you how to create Pinterest pins using Canva it’s only natural we talk about this platform. I always recommend creating pins for Pinterest using Canva because it’s is a design tool that you can use to create any image, PDF, presentation that you could ever want. There are so many templates inside this tool that you are going to love it.

You can even create video pins or insert video into almost any time of design as well. Which is vital for creating video pins too. You don’t have to be a graphic designer to understand Canva, it’s made for simplicity while not losing any of the versatility possible when you’re creating something.

RELATED: How To Make Video Pins For Pinterest With Canva

What makes a pin image click-worthy

First thing, click-worthy Pinterest images are pins that stop the scroll and peak interest for the viewer in a variety of ways:

• the design makes the viewer stop scrolling
• they stand out because of the good color and font contrast
• they’re clear with the text overlay so it’s clear what you can expect if you click on it
• the images are sharp and clean
• the pin as a whole is easy to read and understand

I encourage my students to study their own feeds. What are you pinning or clicking on? Is there a theme with colors, fonts or images that you gravitate toward? Take note of those themes and let those guide your own pin creation process.

RELATED: How to Get More Clicks on Your Pinterest Pins

Tips before you create pins for Pinterest using Canva

You can create pins for Pinterest in Canva so quickly… in fact, in the video that goes with this blog, I created 5 fresh pins for 1 post in roughly 8 minutes.

I can create them much quicker if I weren’t filming a tutorial but that’s alright! As you get started, my biggest tips for you is to:

1. Focus on ONE url when you are creating a batch of pins so you can get them done quickly.
2. Do your keyword research ahead of time so you can quickly whip up the text overlays.

When you are thinking about creating pins for Pinterest using Canva, don’t think about absolute fancy pins for each version. I would suggest using Canva templates to help guide you if you don’t want to create multiple variations from scratch. It’s easier to just plug and play with templates especially for those of us who may not be natural designers.

Creating fresh pins for Pinterest using Canva

Here are a few things you can switch up and out when creating your different pin variations.

• Text overlays
• Background images
• Filters & color blocks
• Font styles

Don’t be afraid to create ONE pin template and swap out the background and change the color blocks to make different variations of that pin. This can be cut and sliced in so many different ways. Just remember it’s better to create something fresh than to re-pin the same old stuff.

Here are the examples of the 5 fresh pins I created in the video tutorial above. They all go to the same blog post and they were all created in under 8 minutes.

What you should create Pinterest pins for

Everything. If it has a URL and it’s not a legal page on your site then you should create pins for it. You name it and you create pins for it.

• Blog content
• About pages
• Service pages
• Course pages
• Sales pages
• Landing pages
• Lead magnets

Obviously, don’t create pins for your protected content that you want to only share with an opt-in or a paywall, but you can lead to the opt-in URLs to get viewers in your funnels that way.

RELATED: 7 Ways to Generate Content Ideas Even When You’re Not Feeling Creative

Final thoughts on creating fresh pins for Pinterest using Canva

Creating fresh pins for Pinterest using Canva doesn’t have to be complicated, especially when you use Canva to streamline the process. By designing new, visually engaging images for your existing links, you can boost visibility, attract new audiences, and stay in Pinterest’s good graces.

Remember to vary your pin design, test different fonts and colors, and keep your brand visuals consistent. With these simple tips, you can easily keep your Pinterest content strategy fresh, effective, and growing over time.

If you’d like to go deeper and master every part of your Pinterest strategy for your small business, join us in Pin Profit Academy and receive even more support from me personally as well. See you inside!

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