Pinterest and Etsy go together like cheese and fine wine. And that is why today I want to bring you three Pinterest tactics for Etsy you should be doing to grow your business and sales. If you have an Etsy Store and are marketing on Pinterest, this is for you.
Here are the few things we’ll go over that make a big difference for supporting more sales to your shop.
The first of my Pinterest tactics for Etsy: ensure you are sharing your listings from Etsy directly over to Pinterest. The only way those two platforms will ever communicate with each other is if you share those product listings directly over.
Now what do I mean by this? Yes, I want you to create tall Pinterest pins tailored toward your Etsy products. But I am meaning to actually share your listings directly from Etsy to Pinterest.
You can see here in this example that I am actually sharing this listing photo directly from my Etsy store to my Pinterest profile.
With your Etsy product, go ahead and directly share it over to Pinterest, same image, everything. Don’t change anything about it and put it on the most appropriate board.
Then after that, once the two platforms can communicate with each other, the description that you have on Etsy will map over to the Pinterest description
That leads me to tactic number two, which is ensuring that your descriptions on Etsy are really good, and they include all three platforms’ keywords: Etsy, Google, and Pinterest. Because your Etsy listings have the ability to show up on Google, Pinterest, and of course Etsy, you should be doing SEO research on all three platforms.
Now that is a lot of work, but most of the time, your keywords will bleed through to all of the platforms. I suggest writing a really good description. This is vital of all Pinterest tactics for Etsy because it incorporates all of the SEO necessary.
Here’s an example of what I want you to do. This pin on Pinterest clearly has all the details, specifications, and information that is listed with this same product on Etsy.
So your product description on Etsy should be really beefed up and filled out. Once you have that product description written on Etsy, you share those listings over to Pinterest. Then they should map over.
Here’s a question I get very often: How often should I share my listings to Pinterest? If I shared images one through three and I have five images on the listing, how often should I go back and reshare those images of that listing?
You don’t need to do that because if you are running an Etsy store successfully, you are listing new products pretty regularly anyway. In that case, you are really going to want to make sure that you are sharing those new ones consistently.
And then you are making separate Pinterest pins inside of Canva for your Etsy listing. So, just share your listings over as soon as you have them populated on Etsy. If you have never done that up to this point, I would encourage you to go back and go through all your listings and share them to Pinterest.
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Now the third thing I want you to do is create video content, arguably the best of all Pinterest tactics for Etsy. You’ve seen creators creating content for brands in their advertising and organic marketing. You’ve seen it, I’ve seen it, we’ve all seen it. It’s what is called user-generated content.
In your case, you may not have the ability to get UGC content, especially if your shop is new. If that is the case, you can create your own. I have a few examples that I want to show you and we’ll break each of them down.
I want to show you how easy creating a video is, especially if you don’t want face to camera. This is a really easy way to create video pins without showing your face.
So example number one is a piece of jewelry. I really don’t know what kind of jewelry this is because the creator did not do a good job of optimizing the Pinterest pin. However, in this example, I like how they show the product in the video. It is very simple. There is nothing to it.
A couple of points of interest here. If I were this creator, I would write a very strategic pin title. I found this video in the depths of Pinterest. I would also write a better pin description and remove some hashtags.
The last thing I would do is add some text overlays to the video to give people context around what this item is. I like how she is showing the piece of jewelry in the video, but I don’t really like anything else about this video.
So that’s how easy it is to create a product video because you don’t have to show your face.
Anyone who is a content creator and a product seller could create something like this. Even influencers are creating videos like this. This video shows you how to style your home with indoor plants.
If I were selling plant macrame hangers or pots for plants or any sort of plant decor, I could easily create a video like this with the number of indoor plants I have in my own house.
So I just want you to look at what’s in the video and how they are showcasing the product on the wall. They may not be selling that content or product in this content, but it is an excellent video actually to show behind the scenes.
This is what people want to see. They don’t want to see over-produced, over-edited videos. They want to see the real thing behind the scenes. Take them on a video call with you and show them what you are trying to sell. So anyone from industries like clothing, decor, makeup, or fashion could easily recreate a video like this.
This is a video I created. Now in this example, what I did was I took screenshots of a product. I created a main slide: my cover slide, which is my text overlay with the digital product in the frame.
Then every frame after that, I changed the text at the top to talk more about the problems I am calling out on my cover slides with the text overlay. And then, on the final slide, I have a ‘Buy Now’ button in a prominent bright color.
This is so easy to do. I am using a mobile video template inside Canva, and then I create my very first slide, which is 5 seconds. Then I duplicate and edit that one and duplicate it and edit it again.
I think I did this four times total, with the ‘Buy Now’ slide being the final one calling them to action to go and buy the product that I am linking directly to the Etsy store listing.
Now you can do this if you are on Teachers Pay Teachers, Shopify, Woocommerce, or if you have a Facebook shop. It doesn’t matter; you could link it to any third-party store.
Marketing is a bitch and trying to figure it out on your own, especially with Pinterest, can be overwhelming.
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I really want you to pay attention to these three Pinterest tactics for Etsy. They are very easy to implement, but some of them may take you more time than others.
If you need more help with your Etsy strategy, you should head on over here: How to Create a Pinterest Strategy for Your Etsy Store, and I will see you right over there.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.