Before you start Etsy shop marketing on Pinterest, have you optimized your Pinterest account? There are vital steps to have in place before using this complete marketing strategy I’ll be sharing today. So if you haven’t read it, go back to this post on How to Promote Your Etsy Shop on Pinterest: Optimizing Your Account first.
I cover what’s taught in that post, as well as this post on the complete promotion strategy you need, in this video too.
Let us now jump into your Pinterest keyword strategy or your SEO strategy. You may have heard either term. Now, I encourage you to make a list of the Etsy keywords you are trying to target on Etsy. Use those on the Pinterest platform to begin your research on Pinterest.
This is helpful for anyone stuck if they don’t know what people are searching for related to their product. If you already have keywords in place, especially if they are Google or Etsy related, use them and put them on the search bar.
Follow these steps to find keywords for your Etsy store on Pinterest. Go to the 13:00 mark in the video above to watch if needed.
When looking at your Pinterest account, switch to All Pins. Now there’s a mindset you need to walkthrough. I want you to focus on the keywords people use to find your products. These could be the beginning of your Etsy keywords that you want to populate onto Pinterest. Without your keywords, there is no point in doing Etsy shop marketing on Pinterest.
For me, I want people to find my Pinterest templates by looking for themes or mock-ups. So I use ‘mock-up-themed Pinterest templates’ or ‘mock-up Pinterest templates’ keywords quite frequently.
I want you to start with the product. What is the product? The product is a Pinterest template that our computer and phone mock-up. We’re going to start there. So in this example, if the product is a time management printable, we could start with that.
We’re going to put that keyword in the search bar, and you can see there are products in the results that people are looking to promote. These could be free, and they could also be paid. We don’t know until we dig into the Pinterest image or head to their websites.
So if people are looking for time management printables, from our example, in the results, they’re looking for worksheets too. That might be an alternative option to search for. People might also be looking for productivity tools.
You will find many blog items when you type in ‘Productivity Tools’ in the search bar. This tells me that this is a problem-aware keyword. People have a problem, and they’re looking for:
The first example was both problem and solution aware, whereas this one is problem aware. There are products in here again. There are products lingering throughout. So this is what you want to do and then find additional keywords for your Etsy store based on your products.
I want you to look at the bubbles across the top of the page too. If you don’t have the bubbles across the top, simply go to Settings and Personal Information and change your account to the United States, and then you should theoretically get those bubbles at the top. Those can guide you to different keyword options for your Etsy shop marketing on Pinterest.
You’ll also look in the search feed for the related keywords. If you have a list of keywords that you’re trying to rank on Etsy or Google, bring them to Pinterest and populate them in the search bar.
Now that you know how to find keywords for your Etsy Pinterest strategy, let’s discuss how to use them and make Pinterest pins from them. You may be wondering what you can even make pins for when it comes to your Etsy store. Honestly, the sky is the limit.
The majority of what you’re going to make pins for are your products. If you don’t have one yet, create a freebie and put it in your Etsy banner and the description of your products.
If people are looking and are not quite sold on you just yet because Etsy doesn’t allow you to have free products in your store, offer a free thing that someone can signup and get from your email list.
For me, this is five free Pinterest templates. If you go to heatherfarris.com/free-Etsy, you can sign up for those free pin templates. So I give this away and get people on my email list. Once people are on my email list, I can nurture them back to a sale. I’m not nurturing them back to Etsy; I’m nurturing them back to my Academy or Shopify store, where most of my sales come from.
You can nurture them back to Etsy if you want to, and you can easily do this with email marketing tools like:
There are several tools that you can use to build an email list. Even if you’re an Etsy seller, I encourage you to have an email list. Give something away for free in exchange for that email address and then nurture them back to the sale.
Let’s get back to the things that you can make pins for. The freebie is one of them. You can also create pins for all the products in your store and your collection pages. You can also make Idea pins targeting different things related to the products you sell.
More on the Idea pin strategy in a moment because I’m going to give you some actual examples of things that I have made. You want to start with your main keyword for making pins for the Etsy store. So let’s start there.
These Pinterest templates for Canva are fully editable and can be branded to your business and products with a click of a button. Stop searching how to create pins on Pinterest and start creating them!
I know that Teachers Pay Teachers sellers are always looking to promote their products on Pinterest. It’s a great way to get some sales. Teachers also sell their products on Etsy, so this might be really relevant.
I want to put my main keyword on Pinterest and see if that will land me in the right place. Search your keyword to see what kinds of pins show up already. For a TPT sellers keyword search, I can see a lot of pins like:
We will now try a different keyword, “How to make pins for teacher products for Pinterest”. This keyword is a very long-tailed one. It’s along the lines of what I want to use. I’m going to take this keyword phrase over to my Pinterest pin I’ve pulled up, and I’m going to add it in a comment so I know what I want to use here. Then I will start using some of those words and see what I can get. (Watch the video tutorial above for more visuals!)
We’ll put your product images in your pin templates, and then you’ll have a fully editable Pinterest pin, your final product. Now we have our Pinterest pin for our TeachersPayTeachers store, or to promote our Etsy store. Make a few other designs with the long text overlay and maybe a different template so that the same images don’t clash as much.
I like having all my folders lined up and ready to go inside Canva. All the images of my products are ready and uploaded. A part of my process of creating Pinterest pins is always to be organized. Makes things so much easier and time saving for making pins.
So that’s what I would do, and then I would download all of the pin images you’ve made and get them scheduled. Now that you know how to make pins for your Etsy store that are standard pins, let’s talk about what to make for Idea pins.
One way that you can make Idea pins for an Etsy store showcasing products is to show people what products are in your store. So I’m giving three examples of Pinterest products that are listed in my Etsy store, and then I’m going in and grabbing the Etsy link in my browser and uploading those on mobile. I’m tagging the products in the Idea pin so people can click on the Etsy store to view and buy the products.
The second example you will see is a problem-aware piece of content. So again, with your board strategy and your keyword strategy (from the previous post linked to up at the top!), that problem or solution-aware strategy… do the same thing with your Idea pins. Create problem-aware content that showcases and solves a problem for someone with the product you sell. You see companies doing this all the time with their Etsy shop marketing on Pinterest.
I was on a call with a membership member, and she creates and sells vegan food alternative products, like physical products in her store. I was strategizing with her that she could create a recipe ebook showcasing how to use the product in a recipe and substitute it if you don’t have access to it. This broadens her worldwide horizons instead of just in her own country, where she currently ships this product. I encourage you to do the same thing.
In this Idea pin, I’m showcasing three ways to boost your sales on Etsy. One of the three ideas is actually to create Pinterest pins, and I’m linking my pin templates. In the end, I’ve also linked a second set of pin templates that will take them to my pin or my Etsy store.
One more example of idea pins for you before we move on. If you are a time management printable creator, you could help people with five expert time management tips to do every single day to stay on track. And one of those tips could be using a digital planner, which you could showcase in action because you sell digital planners.
I love living by examples. If you’re looking for more examples of what to do, leave me a comment below with what you sell, and I will try to create some examples for you.
RELATED: How to Outline Successful Idea Pins
One of the last things I want to talk to you about related to your Pinterest strategy is how to schedule those Pinterest pins. There are several different ways that you can schedule your Pinterest pins. I have an entire playlist on automation tools, including:
I’m also going to have a video on Metricool soon. You can also use the native Pinterest scheduling tool.
Here’s a quick tutorial on how to use the native scheduler. (Watch the video above to see all the details!)
You can create pins right inside the Pinterest Create tab. Just drag and drop them over here. You will want to go ahead and have your title and descriptions, links, everything ready to go. It saves a lot of time. I want to show you a product that’s listed live in my store. This one is live in my store.
As of right now, you can tag products in your pins. Find your product and be sure to click save. Make sure you’re aware, you cannot schedule pins in advance if you tag products on pins. However, if you do want to tag a product in your pin, you can still do that and publish it immediately.
If you’re going to publish later, add the date you want, click publish, and it will go into your scheduled drafts. You’ll see that scheduled pin if you navigate to your profile under the Created tab.
Some profiles have the ability to edit pins. So if you made a mistake on the link or the board, if you want to change the description or the title, you can do that on some accounts, but not every account.
It will show you the ability to edit it if you have that capability right now. This feature is coming to everyone soon.
Now that you know how to schedule your Pinterest pins and tag your products on the desktop, the only thing missing here is analytics. If you’re new to Pinterest or if you’re just coming back after a hiatus, please ignore your Pinterest analytics for a while.
I’m asking you to do this because I want you to be so hyper-focused on honing your marketing skill and building these Pinterest habits that you’re not worried about what people see or do with your pins. You should:
That’s what I want you to focus on.
I have a little bonus tidbit of information, and this has worked super well for my Shopify store, but it’s also worked for Etsy. I have particular links people can click. When they buy, I can see that they come from Etsy. The only way they can get this link is to buy from Etsy because the Etsy deliverable and the Shopify deliverable are different.
Here are a couple of bonus tips for you to boost your Etsy sales with Pinterest. I’ve touched on a few of these things, but they deserve a little more attention to take your Etsy marketing strategy to the next level on Pinterest. They’re not required by any means, but they can make a huge difference with your Etsy shop marketing on Pinterest.
Make sure you’re encouraging people in your deliverable to go back and leave a review on what they just purchased. Even if they are slightly negative, that gives you an opportunity to improve your products and it increases traffic within algorithms simply based on the number of reviews on your product listing.
Ask your buyers to tag you on Instagram when they are using your product. Then share their stuff on your own Instagram with your audience. People love to be just acknowledged.
When people tag me in my videos that they’re watching on YouTube or videos they’re watching inside of Pin Profit Academy or products that they’re using that I made, I always reshare that to my Instagram feed. I put it in my user-generated content list to share later.
This is also good content that you can then go and pin and direct back to the product they purchased because people believe in what other people are saying. If someone says your product is the bomb, I am more likely to believe that person than you. So those reviews and those user-generated content callouts are going to be great.
The next thing is obviously to get that email list set up, which I mentioned earlier. Use it to build your list with Pinterest to be able to sell to more people. It’s easier to sell to previous customers than new ones within your Etsy shop marketing on Pinterest.
Another thing that you can do is offer people a discount if they return and buy. So in your product deliverable, you can offer them a discount that is only available for people who have purchased. You can create a unique code for this.
This is another excellent way to bring people back to the fold, especially if they liked your product. They can get 15% off their next purchase. You can set your coupon only to be used once, like one time per user. So make sure you set those rules up.
Encourage people to follow you and save your content on Pinterest. So in that product deliverable, ask them to follow you on Pinterest. People don’t know we’re on all the platforms because they don’t see us everywhere.
But if you’re giving them your profile URL and asking them to follow you, this is an excellent way for them to begin engaging with you and seeing your new pins as they are published, or even other posts and content in other places.
One little last bonus tidbit is to pin your product covers. I mentioned this earlier. This is something that works well. When you have a reasonably new Pinterest account, and don’t have a ton of active pins on there yet, product covers can do pretty well.
If your pinning through the Tailwind extension, then the Pinterest description will be your listing description from Etsy. As an FYI, you’ll see that the listing description comes through from Etsy. So when I told you that you need to be sure that you’re optimizing your Pinterest Pins and your Etsy descriptions for Pinterest as well as for Etsy and Google, this is what I meant.
That is it, friends. That’s how to set up, optimize, and begin running your own Pinterest marketing strategy for your Etsy store this year.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.