Pillars of a Pinterest Strategy

Getting started on Pinterest can feel daunting because there are so many moving pieces to an effective Pinterest strategy. So today we want to breakdown those pillars to make sure you are focusing on what really matters when it comes to getting traffic on this platform.

Marketing Foundation

Your Pinterest foundation isn’t just an optimized profile. It’s so much more than that.

So let’s dive into what it actually is!

Content Foundation

You need a solid content foundation before just throwing your content up on any platform.

What content do you have and how can you effectively put it in front of your audience?

This is where I use my Pinterest System to really get organized and to know what I have to promote. I can map out my content goals, when it should be promoted and how often.

It’s just easier to have a consistent and strategic strategy when you’re organized and on track with your ultimate content goals.

Optimized Pinterest Account

Then you need your optimized Pinterest account based on your ideal audience & the keywords they’re using in search based on your content, services & products.

Having an optimized Pinterest account before you publish any pins will help the algorithm to surface your pins in search.

Make sure you optimize your Pinterest account before really getting going. If you need help read our How To Start A Pinterest Account (the right way).

Keyword Strategy

Next up on the list is your keyword strategy. Since everything on Pinterest is image & keyword driven you really need to narrow in on the keywords you want to rank for.

Developing your keyword strategy will happen over time so start with what create as far as content and products then build it out from there.

Image Strategy

Creating images is the whole point of Pinterest. So having a strategy for your images is key to succeeding.

There are so many different image formats you can create now and I would suggest testing out variations of each.

You can use:

• Static
• Story pins
• Video pins
• Carousel pins

Automation Strategy

You will want some way to schedule your pins or publish them out into the world. You can do this natively on the platform or through a scheduling tool like Tailwind.

You may also decide to go with a different scheduling tool altogether and want to read the review I did.

Read More: I Tested Pinterest Approved Schedulers So You Don’t Have To

You also have the option to manually pin your content as well.

Either way you need a way to get your content into the world without spending hours and hours of your time doing it.

So choose a way to schedule & go with it.

Reading Your Pinterest Analytics

You can’t create content to just put fluff into the world. When you are putting content into the world please make sure you are reading your analytics.

You will never know if what you’re doing is working if you never look at them.

I like to read analytics monthly. If you need help with analytics head over to read Pinterest Analytics: A Simple Guide to Read & Analyze Your Data.

If you’re ready to take your Pinterest strategy to the next level you can sign up for Pin Profit Academy, our exclusive framework for crafting a Pinterest strategy.

We have been doing this for clients for 5 years now and through all the algorithm shifts we have found that 5 things that never change no matter what.

Enroll in Pin Profit Academy to go deeper into your Pinterest strategy.

 

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