Idea Pins are the newest toy on Pinterest and are currently all the rage. Pinterest has been saying for years they are a full funnel marketing platform and with the birth of Idea Pins you’ve officially got a method for brand awareness and audience growth. These are going to need to become a part of your Pinterest marketing strategy going forward.
I’ve talked about Idea Pins in the past
Idea Pins are a new format where you can showcase an idea from start to finish across static images or video.
Here’s a snippet from Pinterest:
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest. In fact, the number of Idea Pins created daily has grown by nearly 4x since January.* With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find.*
When your audience feels inspired by your idea pin they will want more of what you have to offer.
Use subtle CTAs like:
Use video in your ideas pins with the first slide being video seems to be a preference. Add text for additional context to your ideas and help the pinner know what your pin is about.
If idea pins aren’t available in your country yet then you will need to wait until they are released or you can request access in your settings.
To see if idea pins are available in your country click here.
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Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.