There are other essential pieces of Pinterest marketing strategy that you are going to need to think about.

Now let’s set you up for success with optimizing your profile at the beginning your Pinterest Marketing Strategy.  Let’s go!

**This is Part 2 of the Complete Pinterest Marketing mini series.  Be sure to start with Part 1 right HERE before moving on.

Now that we have talked about our mindset around a Pinterest Marketing Strategy, let’s talk about what you need to do before anything else:  start with your optimizing profile.

These are many things that you need to do before even getting to your optimized profile. These include creating your Pinterest account and getting it connected to your store or website.

Other vital parts of your Pinterest marketing strategy

There are other essential pieces of Pinterest marketing strategy that you are going to need to think about. Let’s run through them quickly.

• Optimized Profile
• Keyword Strategy – Your keyword strategy is going to feed into everything that you do on this platform.
• Image Strategy – You need to have a developed image strategy and publish pins consistently.
• Scheduling Workflow – This is how you are consistently going to show up on Pinterest. You don’t need to be on here every day because you can batch your work.
• Analytics – You need to be looking at your analytics to know what’s working and what’s not and continue to feed the cycle.

Optimize Your Profile

Before you ever get started, what do you need to do to have an optimized profile?

Make sure your profile account is also a business account. You need to be polishing your profile because this is what people will see when they look you up on Pinterest.

When they go to pinterest.com/heatherfarrisco, they see my profile, domain, business name, and bio. Those are the first few things that you want to make sure that you have present.

You need to go through everything in your settings, which is primarily claiming your domain, and then setting up your display name. Your display name is not just your actual name; you can actually put a search term in there.

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Business Terms and Topics

If you see here on my profile, I have the term content marketing strategy in there.  (Ironically that’s because I can’t put Pinterest Strategy in there.)  Your display name can actually have a keyword t or two that you want to rank for as well.

You next need to fill out your bio more thoroughly. Tell people who you are and what you do for them, even give them a call to action or some sort of transformation that will happen as a result of them finding you.

I help small businesses with Pinterest marketing strategy, create and develop traffic growth using Pinterest. So, that’s a quick bio that gets to the point and is clear about what your profile can provide for the viewer.

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Linking Other Channels

I mentioned claiming your YouTube domain briefly earlier. You are actually going to go ahead and claim your online store if you have one too. Shopify is the easiest integration with Pinterest for a store, but you can also use eCommerce; they have a plugin available that you can purchase. You can also claim your Etsy store.

Now is also the time to claim your social channels if you want to connect them.  You’ll be able to see the analytics for that side of Pinterest and how your social channels work together if you do. You can connect to Instagram, so that and any other channels you have just connect them all.

Pinterest Boards

So now that we have an optimized profile, next is developing your boards around the topics you talk about in your business and the products that you sell. You may have five or so buckets of content that you talk about in your business.

I have:

• Organic Strategy
• Paid Strategy
• Automation
• Graphic Design
• Content Strategy

I am going to create boards for each of these five. Then I will consider the other related things people are looking for that I can also talk about based on these.

So I have a board about Pinterest SEO, but I also have a board about Idea Pins, and I have a board about Pinterest Strategy. So I have three boards about Pinterest Marketing, and I have one about Pinterest Ads. Each one is inherently different from the next one but very relevant, and they fit together.

Similarly fill our your board descriptions like you have your profile bio, but more geared around that specific content topic of the specific board.

Create a content pinning strategy

The next piece in your Pinterest marketing strategy is the Pinterest Image Plan or Pinterest Content Plan for the platform. You need to audit your content. If you are an e-commerce seller and don’t feel like you have blog content, your content will be your shop item, what you are selling, and any blog content related to your shop, if you have it.

FOR EXAMPLE:  I used to work with a beauty seller, and she also created beauty products. They had blog content for very specific products related to skincare, on top of selling skincare products. So we had blog content and product content for this client.

Take a look at what you have in your business and if you need to create a board or pin for it.  This is literally anything you can share with your audience, whether it be

• information and images about a physical product,
• or blogs,
• interviews, and
• tidbits to go along with your products.

As I get started with a strategy for Pinterest business clients, I typically don’t create all my boards upfront. I create the foundation of primary topics based around their products and services to start, then if I’ll add more on as I go. This strategy makes it a little less overwhelming and streamlined.

Once we have our image plan in place, or what we know to create images for, we can start doing some additional keyword research to find relevant content that we could create as a result of our search.

Once we have that content plan in place, we will start looking for all the different tools available to us and how we can create or implement that content plan on Pinterest.

Now you have your boards, you have your profile developed, and you have your content plan. Say I have these ten pieces of content, or these ten shop items that I need to create pins for. Now I am going to look at the types of content that I can create for Pinterest and figure out which one will be the best fit.

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Use all of the tools available to you

Using all the tools you have on Pinterest can give you quite a variety of content on this Platform. Pinterest gives us all sorts of tools.

1. Idea Pins

Idea pins are a way that we can bring awareness to our followers natively on the platform. Idea pins are different than our video pins. You cannot put a link on them to link off the platform, but there are exceptions.

We do have the ability to link our affiliate links on idea pins. It’s a product tagging sticker, and we can link affiliate links. If you are an e-commerce shopper seller, you can link your Shopify or your e-commerce products to your idea pins.

This bypasses the need for an external link cause you are linking straight to your affiliate products or your shop products. They are fabulous for brand awareness, but they are also great for bringing people down to the next level.

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2. Static Pins

I am lumping two different types of pins in what I call static. One of them is your still images and the other one is your video pins.

So, in the static category, you can actually put an external link on these and link to your domain directly.

3. Titles, descriptions, alt text

This is all in the process of building a pin. It goes back to the types of pins we create, but not many people are very strategic with their pin titles or descriptions. They just kind of put whatever they want to in there without thinking about how someone would find that item and interact with it.

Use your pin titles and the description box to your advantage because they are a great place to optimize your pins with keywords and help people find them more easily.

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4. Boards

A lot of people are not very strategic with the way they create their boards. They are not strategic with Pinterest at all, which is why many people hire my company to implement strategy for them. They create boards like Christmas cookies, and they never actually stop to think about why they need that board and how people will find it.

You can even create boards on topics that are not necessarily something you do cover in your content strategy or sell, but it’s related enough to hook in the right viewer.

“Being strategic with your boards on Pinterest will be to your benefit.”

Let’s use the resume writing coach example. A resume writing coach may not talk about or provide services for job interview tips, but she can still create a board for job interview tips, and people can find that on Pinterest.

When they see that board, they can click over to her profile, and then the whole thing has come full circle. They were searching for job interview tips, and they found this board about job interview tips. They wanted to know what else the creator put on their platform, and now they have found someone to write their next resume. Or maybe tweak and edit their existing resume and make it even better.

So you can see where being strategic with your boards on Pinterest will be to your benefit.

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Ignore people who tell you about outdated Pinterest strategies

This is the last thing I want to mention:  I want you to put on your blinders and not pay attention to people telling you about outdated Pinterest strategies.

Ignore people teaching these things:

• that monthly viewers are the only metric you should care about
• that viral pins are going to “solve all your problems on the platform”

I want you to ignore the people who are promising you big results and flashy numbers. Chances are they are not getting those results, or if they are getting those results, they are not actually converting to sales, which is what we ultimately want.

We want sales, more leads, and more traffic. So monthly viewers are not necessarily going to get you the traffic that you want. Yes, we need people to see our content, but we ultimately have to convert them so they click through.

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Final Thoughts

Being successful on Pinterest isn’t just about creating pins for your content because it’s another platform you want to be on. It is also not just pinning when you feel like it and hope it works, that’s like throwing a dart at your target with your eyes closed.

You need to create and follow an effective strategy to be successful on Pinterest.

Now, if you could accelerate your Pinterest Marketing strategy by three, six, or nine months, would that be worth it for you? 

Pin Profit Academy is a paid community membership group that I have developed to get you the results you want with your Pinterest marketing strategy. It’s years and years of my Pinterest marketing strategy results and methods all put into one neat little box.

Inside the community, there is so much value that is very organized and strategic in the way that I deliver it holding your hand every step of the way. You get my entire Pinterest Strategy Course, courses about automation (with Tailwind) and courses about using Canva.

 

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I create templates for our members every month that are brand new so that you can just cut and paste with your unique brand, saving so much design time.

Being part of this community will

• accelerate your growth and implementation process on Pinterest by three months,
• give you the benefit of having one-on-one support,
• provide a community of like-minded peers that are doing the same thing as you.

Would your business and brand benefit from something like that?

I would like to invite you to www.pinprofitacademy.com. This is the page where you can go and learn all about my membership group, all about the community, and what you would get if you were to join for as little as $37 per month.

Besides what I’ve already listed above, you get access to ME. If you were to hire me hourly, my rate is $500 an hour. But in Pin Profit Academy, my time is included with your membership. 

I hope you have found a lot of value in this post. Even if you don’t join the community, you can still watch all of my free content on YouTube.

In the meantime, if you want more Pinterest marketing tips, you can head to my Pinterest for beginners videos on YouTube.

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