Pinterest profile audits are one of my favorite ways to serve my audience, my clients and my students. So I want to show you how to audit your own Pinterest profile.

This topic has gone off so well on my YouTube channel I have done 2 audits with submissions from my viewers. Here’s the most recent version.

Auditing Your Pinterest Profile Banner

You want to start off by auditing your Pinterest profile banner. This is going to be the first thing someone sees when they land on your profile so you want to make it count. You don’t want to just put a single image here or even an image with a lot of text. You want to use it as a billboard for your business.

I like to use my Pinterest banner as a place to call in my ideal audience and tell them what I do and how they can get in on it.

You can see here that I call out the thing they really want with a strong call to action to visit the link.

Don’t waste this space! If you need Pinterest profile banners I sell them in my Shopify store.

Pinterest Display Name

Your display name can contain a keyword or phrase that helps your overall profile to come up in search. For this space I like to include the main keyword I want to be known for on Pinterest. You want this to be a Pinterest keyword people are actually searching for. This is what it will look like if you search for my profile on Pinterest in the search bar.

You can see that people are even searching “heather promoted pins” which to me says they are coming from elsewhere on the internet to see what I have on this topic here. That’s a major win for me but I don’t use that keyword so they won’t find all of my content. ?

Related: The 2024 Complete Pinterest Marketing Strategy I Would Tell My Friends

I like to format the Pinterest display name with a first name then the line and a phrase or a couple keywords. Here are a few examples of great display names.

Even if you have a branded business like some of the examples below, verified merchant status or some other factor you can use a more keyword rich display name.

• Heather | Promoted Pins & Organic Digital Marketing Education
• Saffron Avenue | Showit Website Templates & Brand Design
• Kate Danielle : Canva Templates for Online Businesses + Blogs
• SunDaze Surf | Sustainable Women’s Surfwear
• All Natural Collection | Natural Skin Care & Cruelty Free Beauty

Pinterest Bio

Your Pinterest bio is the place where you get to tell people how you can help them. Don’t use this space for unnecessary or non-clickable links or hashtags. You get 500 characters so use them wisely.

Here’s my formula for writing your Pinterest bio.

Who you help + how you help them + a call to action

Be sure to include Pinterest keywords in your bio as that helps Pinterest to further index your profile. The bio can help surface profiles that don’t even have the keywords in their display name.

Make sure you prioritize the first 135 characters for desktop pinners.

Your Pinterest Boards

Your Pinterest board strategy is going to be key and crucial to your overall success on Pinterest. Make sure you take time to really craft a board strategy that feeds your business and helps your pinners to find you. I talk in depth about Pinterest board strategies in a full blog post and while I call out people with e-commerce stores if you’re a content creator or a coach it’s just as valuable.

Related: How to Create a Pinterest Board Strategy for Your Shop (Etsy & Shopify)

Things to remember with your boards:

• Don’t use cute words or symbols get right to the point
• Use a target keyword for your board
• Hide any boards that aren’t related to your niche
• Don’t worry about hashtags
• Fully fill out your board descriptions with keyword rich sentences
• Add a Pinterest board cover and link it to a URL on your website to make your boards skimmable

Related: Pinterest Analytics: A Simple Guide to Read & Analyze Your Data

Your Pinterest Pins

I like to look at the Pinterest pins to ensure they are all optimized for Pinterest. You want to be sure you’re using Pinterest to the max.

Here are a few things with your pins to keep in mind:

• Use your main Pinterest keyword in your pin title
• Use your main Pinterest keyword in your text overlay if you use one
• Write a full Pinterest pin description using around 5 keywords
• Pin to the most appropriate board
• You don’t need to use hashtags but you can if you really insist

Is Your Domain Claimed?

Remember to claim your domain on Pinterest since they prefer to surface content from claimed domains and trusted sources. If you have a verified merchant status your domain is claimed. If you don’t have a verified merchant status you’re looking for the little world with a checkmark on your domain URL in your profile.

It should look like this:

You can claim more than one domain per profile but you cannot claim more than one domain across multiple profiles. So if you have a subdomain or a blog and a shop you can claim them all. This also gives you claimed analytics in your analytics overview screen.

If you’d like to grab the audit document I use in all of my audits for both students and clients you can just download my Free Pinterest Strategy Guide.

Wrap Up

Understanding how to improve your Pinterest profile will help you to perform better on the platform.

If you’re ready to take the next step in your Pinterest marketing journey then you should definitely look at our exclusive Pinterest membership. Join us Pin Profit Academy which is our in depth Pinterest membership program where we can audit your Pinterest profile and give you additional feedback.

We also offer paid Pinterest audits if you’d like to just skip the line.

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