Search Our Blog
About Heather Farris >

Using AI tools for content repurposing is a fantastic way to make your content spread across your marketing for weeks. A lot of people work with ChatGPT, Claude or other AI tools to create content for their businesses. But I don’t want to end up with mediocre content that sounds like everyone else, and I […]
One of the most common questions I get is how often we should pin on Pinterest. But that question is usually hiding about four more questions: The truth is these are not separate questions. They are part of how Pinterest distributes your content over time, and ultimately the same question. It’s just answered in many […]


Most people make one product pin… and then wonder why nothing converts. In today’s post, I’m breaking down the three types of Pinterest product pins you should be making. If you want clicks, saves, and sales on pins that convert, you need to know that not every pin is meant to sell. Some are meant […]
If you have ever looked at your Pinterest analytics and thought, why do I have so many pins with views but no clicks? There is likely an answer and it’s not going to be obvious at first. There are so many reasons why people may not click on a Pinterest pin. In today’s post, I’m […]


When you are crafting a Pinterest content strategy you may quickly become overwhelmed by all of the things you need to do to just get a pin published. Are you doing it right? What technical things are you forgetting? Have no fear! I’m going to give you a list of 7 things you need in […]
A lot of people get stuck when they are creating their Pinterest strategies because they feel like they need to create everything from scratch. But what if curated content on Pinterest is actually your next growth move? I know that it can feel weird to pin other people’s content, especially as a content creator or […]


You have a travel blog and you’re looking to use Pinterest to seriously build another traffic platform. This could very well be the place for you. Today we’re going to cover how to create a Pinterest strategy for travel bloggers. Today’s post has a few goals. We’re going to go through: I’m even incorporating content […]
With a brand new interface, I’m super excited to show you how to use Pinterest Trends! The new additions that were added into the Trends Tool for Pinterest might need a little walkthrough. So, let’s jump right in and get you using this for your Pinterest marketing strategy right away. How to use Pinterest Trends […]


If you are any sort of content creator that uses Pinterest, this might be a really great prediction for you to jump on. Every year, Pinterest drops the Predicts report telling you what people are going to be searching for before, and it’s very accurate. But most business owners forget about it before February even […]
Has your Pinterest traffic taken a hit lately? Don’t panic. Today’s post is going to walk you through what to look for, so you can figure out exactly why your Pinterest traffic is dropping, and what to do about it. We’re skipping the fluff and diving straight into the single most important tactic about Pinterest […]
