The Pinterest Trends Tool remains a mystery to a lot of my students & clients. While it’s not absolutely necessary to use this tool for your Pinterest keyword research I would say you should use it for another vital piece of your strategy.
I want to show you the importance of using Pinterest Trends & teach you how to use this tool in your business. Inside of our agency we use the trends tool for all of our client content planning so we can stay ahead of our competitors and the algorithm.
Pinterest has also released a huge update to their trends tool. I want to walk you through this because this new update is the biggest I’ve ever seen to this tool. I think it will make the tool more valuable, user-friendly for those using it to see what our audience is searching for, find keywords, and plan our content in advance.
Pinterest trends is a tool that will show you when topics are popular on the platform. This is vital for your business success in the long-run.
Using trends on Pinterest is easy. You can plug in the keywords you think your audience is using to see when that term or topic is trending on Pinterest.
The idea of using trends to propel your business forward and get in front of your audience isn’t a new one. A great example of trends is big brands putting their holiday merchandise on shelves months ahead of the actual event.
This is the same thought process you want to follow when you’re crafting your blog posts, YouTube videos and products, any content really if you’re using Pinterest to market it or drive traffic.
Yes. You do not have to pay for access to it. It is available to everyone no matter what type of Pinterest account you have.
It will provide more information if you have a Pinterest account because it can access all of your account data to give you more accurate information that coincides with your Pinterest content you’ve created and the audience viewing your content.
Just go to https://trends.pinterest.com/ to access the tool. It should automatically log you into your Pinterest account as well. If not, you can log in at the upper right corner. It’s not necessary, but I recommend it if you already have an account.
Pinners are planners, so I want to show you how you can begin to think about planning your content in advance. In the video above, I’ll be using my client’s Pinterest account as an example. Due to their audience size versus yours, what you’ll see in their account I’ll show you may be slightly different. But you’ll still be able to follow along.
Pinterest Trends should be viewed from a 45-90 day timeframe. By the time your audience is searching for a trend like the holidays your time has come.
When you are looking for trends you want to put your content out when you start to see it rise if not before. I tell my clients to put out back to school content in May before school is even out.
That’s nearly 90 days ahead of the actual event. This strategy should put your content in front of your audience when they’re searching for it.
We have to remember that Pinterest users are planning their lives in advance. They are so different from the users of social media platforms.
On the top right-hand corner of the screen, under regions, set that to whatever region your audience is based in. There are a lot more regions than there used to be, so adjust that as needed.
At the top of the screen, we have ‘Trends Your Audience Loves’. If you want to flip through other trends in this overall, whole platform trends compilation here for your niche, then you can do so with that. But we can dig much deeper too.
We’re going to go back to All Interests in this example. As a default in this client’s account, Pinterest is telling them that their audience loves outdoor gardens, dream garden, cottage garden, secret garden, and garden projects right now because it’s displayed as the main trends right here at the top.
Then the data for the last 90 days shows that these topics have had this many more searches than average. Because of that, these are some things that she could incorporate into her current content plan.
As we scroll down, you will see a big red ‘Create Campaign’ button because that’s what Pinterest wants you to do. They want you to promote things around trends by creating promoted pin campaigns.
In the ‘Trend Type’ filter, you have four options:
It will default to ‘Growing Trends’ for everyone to show what’s growing currently. If you adjust the end date you’re going to see the results change slightly. With seasonal trends, you’ll start to see them creep in as you adjust the date.
Then if we wanted to, we could come down and select an ‘Interest’. So for example in my gardening client’s account, the top monthly trends for backyard patio designs are down as the dates move into fall. That’s because many people are transitioning out of the outdoor living season and moving more indoors. You’ll start to notice obvious things that make sense in many niches, especially during the holiday seasons.
Now you can also filter by keywords. Put the Trend Type back to ‘Growing Trends’. If you do not see content showing up in the trend data, change the Trend Type, and then you can continue putting more keywords in there.
If you click on any one of the keywords, it will open a second window with only data for that specific keyword. And then, if you scroll down on this screen, you’ll see the demographics have now been incorporated into the data. This is new and quite helpful.
Even if you add a couple more keywords to the top, there will be multiple different color tiles, and then the trends will be on the graph in comparison.
After doing this with your keywords, you’ll know what topics are trending up or down. You should create content when the trends are down or just beginning to rise, not just when content is up. This is because if the trend is already up, chances are you’ve already missed the boat.
Pinterest content that is published before the trends reach a peak means your pins will be seen heavy in the feed because they’ve been in the system longer. If you publish only when a topic is peaking, that 2-3 month window means you’ll show up in the feed when it’s likely not popular anymore.
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Let’s do a new example with top yearly trends using the keyword of ‘Christmas’. At the time of this post and in my video, this keyword is overall trending all up. I’m searching it in August and some of the Christmas keywords are down with the yearly view. But most weekly and monthly trends are all moving up. And that’s because people are starting to look at that content right now. They’re already planning for it months in advance.
Take note of things like this that are really on the rise, then you’ll know when to begin creating content for those topics.
Crockpot meals and grilling is another industry that see change here in August. Looking at my video tutorial, we saw that crock pot recipes actually started to rise in July while grilling recipes started to fall in July.
People are already beginning to transition their meal planning out of one and into another. So you want to be ahead of those trends if you’re in the recipe blogger space.
Let’s talk about Pinterest trends and the main method I’m using right now and seeing some success with, with clients.
Disclaimer: I do not use ChatGPT content for clients. I use what it gives me as ideas to create my own original content on their behalf.
This is number two in the video if you watch it. It is a bit more in depth, which is what we’re going to go through in this example, and that’s utilizing chat GPT in relation with Pinterest trends and previous content.
We are going to be putting all of the relevant information into a nice little plan and having ChatGPT help us with creating some pin topics and titles.
I primarily use this with older content I have made pins for in the past but I need a new spin on the topic. This is where you can really utilize Pinterest search trends to marry your content and popular topics together.
Now here’s where ChatGPT comes in.
First you need my template to follow this tutorial so do be sure to grab that.
Step 1: Gather the previous content you want to use
You’re going to start filling out your template with the following details.
Step 2: Find your trends
Step 3: Gather the keywords you want to use
Step 4: Gather previous content you’ve written as a sample for ChatGPT
I literally just copy and paste my content I have created into the prompt template.
Step 5: Edit your instructions
If you need to you may want to edit the ChatGPT commands so it pops out what you want.
Step 6: Take this to ChatGPT.
Once you’ve inputted everything from your prompt template you’ll copy the entire thing and start a new conversation on ChatGPT.
It should spit out that looks something like this. You’re then going to rework these ideas and use them to make Pinterest pins.
Step 7: Make Pinterest pins with your content
Now sure you could just use the Pinterest trend topics from the trends tool but I like to use this method to come up with catchy headlines to use as my text overlay and pin titles. You can also use the description it gives you as your foundation (with your edits of course) for your Pinterest description. This takes a little bit of time investment but overall I think it results in new ways to say the same thing without saying the same thing over and over again.
My first impression is that it’s very much the same. They’ve given us a few new filters, and they’ve given us a few new insights into how to look at the data. But as I have added onto this topic over the years like adding in a layer of AI with ChatGPT it makes it even more lucrative.
In general, Pinners are planning 30 to 90 days in advance. So you don’t want to be right on top of the trend but ahead of the curve as we’ve discussed. You can be right on top of the trend or you can get it out sooner. Pay attention to your Pinterest trends & do some quarterly planning at the very minimum.
Make sure you’re planning your content when those lows are happening or before they really start to climb. So pay attention to the dips. Make sure you’re ahead of the curve and get your pins and content published ahead of time.
Pinterest Trends is a must this year and every year going forward. The more the noise goes up on the platform with thin AI generated content the more strategic and on top of our strategies we need to be.
If you’re looking for more strategy you should definitely consider joining us in Pin Profit Academy.
This is the most affordadable and up to date Pinterest education you will get on the internet, but I am a little biased.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.