Pinterest Trends: How to Use the New Pinterest Keyword Tool
The Pinterest Trends Tool remains a mystery to a lot of my students & clients. While it’s not absolutely necessary to use this tool for your Pinterest keyword research I would say you should use it for another vital piece of your strategy.
I want to show you the importance of using Pinterest Trends & teach you how to use this tool in your business.
Inside of our agency we use the trends tool for all of our client content planning so we can stay ahead of our competitors and the algorithm.
How do I use trends on Pinterest?
Pinterest trends is a tool that will show you when topics are popular on the platform. This is vital for your business success in the long-run.
Using trends on Pinterest is easy. You can plug in the keywords you think your audience is using to see when that term or topic is trending on Pinterest.
The idea of using trends to propel your business forward and get in front of your audience isn’t a new one.
A great example of trends is big brands putting their holiday merchandise on shelves months ahead of the actual event.
This is the same thought process you want to follow when you’re crafting your blog posts, YouTube videos and products.
Pinterest Trends should be viewed from a 45-90 day timeframe. By the time your audience is searching for a trend like the holidays your time has come.
When you are looking for trends you want to put your content out when you start to see it rise if not before.
I tell my clients to put out back to school content in May before school is even out.
That’s nearly 90 days ahead of the actual event. This strategy should put your content in front of your audience when they’re searching for it.
We have to remember that Pinterest users are planning their lives in advance. They are so different from the users of social media platforms.
The uptick is happening in June so my suggestion is to start creating content at the very least by July. It’s already starting to peak in October. This is a wave you should start riding early on.
How Should I Use Pinterest Trends?
Pinterest Trends is so much more than a keyword tool although you can certainly use it for that.
You should use Pinterest Trends to:
- Ensure you are publishing your content before it’s being actively sought out on the platform.
- Assist in planning your yearly content calendar including your seasonal content. You don’t want to be publishing seasonal content last minute and this tool will help you to find those topics ahead of time.
How Do You Find Keywords on Pinterest?
Finding keywords on Pinterest is getting interesting as they shift towards a shop-able platform. This is not to say that you shouldn’t use Pinterest if you have nothing to sell.
We all have something to sell — information.
So as we dive into Pinterest SEO I just want you to know that you can still rank for keywords on Pinterest.
Finding keywords on Pinterest is still as easy today as it was years ago just with a few tweaks.
Pinterest Search Bar
You may notice the keyword suggestions are missing on some searches. If this is the case you will use the autofill inside of the search bar for those suggestions.
https://youtu.be/bMiR9Z5zXB0
Pinterest Search Results
Never discount the pins ranking at the top of the search results. Those pins are there for a reason so take a peek at the text overlay, the pin title & description to see if they lend any clues that you can use.
Pinterest Related Searches
You see those little boxes on the far right of this screenshot below that says “related searches” that little section is great to use as well.
Pinterest Trends Tool
The trends tool is what we are talking about in this post and it’s a great additional place to find those keywords. In fact, it’s being touted as a Pinterest keyword tool.
You do see keyword suggestions there and you can click through on the search results for the keyword you input. Then you can go right down the list of other ways to find keywords like I mentioned above.
Using the Keywords on Pinterest
Now out of all the ways I’m showing you to find keywords I want you to remember something… your keywords don’t matter if you aren’t using them properly.
In my agency we actively use keywords we find inside the trends tool to double check their popularity on the platform. If there is a version of a keyword that isn’t popular while another is the trends tool will tell us this.
Lastly, make sure you are focusing in on your primary keyword and using that on your text overlay, in your pin title & the first sentence in your description.
Pin It For Later
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.