Is Pinterest a good place for your podcast marketing strategy? Yes, Pinterest is great for podcasts. This platform is highly searchable whereas most podcast platforms aren’t. So this really gives you the opportunity to get your content in front of a lot of people who are searching for it actively.

I have been paying attention to my own analytics on Pinterest and YouTube recently, and I noticed that this topic was starting to come to the surface again. The last time I addressed this was two years ago.

Today’s answer and the answer has always been YES. It is a great place for podcasters to promote their podcasts to get more listeners into their funnel. A lot of podcasters, marketers and business owners actually discount the platform. 

This is a really great place for search and tapping into more SEO juice. Pinterest is a search engine and powerful platform. There are people on Pinterest who are actively looking for solutions to their problems with keywords that you can use, not only on Pinterest but on your podcast website, to help people find you. 

I will help you today with some strategies to promote your podcast on Pinterest and get in front of your audience, and new members into your funnels deeper into your world. So, let us talk about it.

Promote your podcast page on Pinterest

The first thing I want to discuss when promoting your podcast on Pinterest is something many people skip over entirely. And that is promoting your entire podcast page. Your podcast page is like your blog page for content creators and bloggers like myself. This is where all your podcasts are listed and embedded. 

So, promote this page. Create pins for each new podcast episode and direct it here. Make sure you include the podcast number on your podcast episode. This way, if someone lands on this page and it’s just a feed of your podcast, then they can scroll and find the right one. 

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Create your podcast marketing strategy on Pinterest

Let us talk now about creating a pinning strategy for your podcast. I would love it if you created three distinct types of pins, Pinterest images, for your podcast marketing strategy. If you do YouTube or blogs, this can also work for you. Those three types of pins are:

• Standard image pins
• Infographic style pins
• Video pins

Standard pins

The first type is a standard Pinterest pin, where you create a very distinct text overlay. It can have an image mockup of a product, a flatlay, anything goes.

Whatever it is, the design style doesn’t matter. You can see here are some different kinds from my Pinterest profile. I just want you to use something like this. These are standard pins. 

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Infographic style pins

The next type is an infographic-style Pinterest pin where you are doing your main text overlay and there’s no lifestyle imagery or product mockups. Just information, maybe some icon type graphics. 

This type of pin is not likely to drive a lot of conversions to your podcast or website. But the reason I want you to create this type is that it is going to drive saves. People are going to save the crap out of this kind of stuff.

Then, the algorithm will go to work, showing your content to more pinners on Pinterest because of all the saves. 

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Video Pins

The next type of content is a video pin. This is like an Instagram reel-style Pinterest Pin. You can make clips out of long-form videos if you do a video-type podcast. If you don’t do a video-type podcast, I suggest creating an Instagram reel or a TikTok video marketing plan for your business, where each podcast episode gets a dedicated short-form video. 

You will then take a short form video and put it on Pinterest, optimizing it for the platform and the pinner. This is then going to be the piece of content that you then link to that podcast episode. Here’s an example of just a simple reel-type pin of mine.

 

So, I really want you to think about how you can create short-form 60 to 90-second content that you can then put on Pinterest. Optimize it for Pinterest first. Then you can always cut it, add text and tweak for other social media after.

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Match your content to Pinterest trends

The next thing I want you to do as part of your podcast’s Pinterest strategy is to pay attention to Pinterest trends. I want you to match Pinterest trends with your content creation. You can do this one of these two ways.

#1. Create a content plan based on trends

I am filming this video because there is a trend happening on Pinterest around podcasts, so I worked it into my content strategy.  

“How to promote your podcast on Pinterest” is a rising trend topic. Pinterest has recognized that this is a topic I have created before, and they tell me that when I’m doing my content research. Hence, I am creating a new blog on this topic. 

#2. Use the Pinterest trends to create new pins for older content in your library

You can come in and see what topics are trending for whatever industry you’re in. Let’s say you are a teacher podcaster; you could create a piece of content that aligns with the trends if it works for you. 

As of this writing, it’s June 2024 and some higher rated trends I see are about back to school time. You could be creating new pins back-to-school bulletin boards, since that variation came up twice.

Now that you have matched your content with trends, you have a basic pinning strategy. Next you’ll use this to start creating a funnel for your podcast listeners.

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Create a funnel for your podcast marketing strategy

A funnel does not have to be complicated, but it is essential for your podcast marketing strategy. Whatever your main pillars topics are in your business that your podcast supports, you should have a free opt-in for the beginning of the customer journey for each of those pillars.

For me, that looks like: 

• Pinterest organic
• Pinterest ads
• Graphic design
• Automation

I have added more in there for more lead magnets now, but those are the four main ones. For my top of the funnel lead magnets, I have my: 

• Pinterest Strategy Guide
• Pinterest Ads Strategy Guide
• Pinterest Automation Guide
• Free Pinterest pin templates

After your free lead magnet, bring them further down in the funnel with a nurture email sequence, then upsell them into your higher priced products. For me, it’s my Pin Profit Academy membership, and sometimes my full service Pinterest management company services.

So, whatever your funnel looks like, create something simple and free that goes with each episode. That’s the beginning of your funnel, the whole point of great content marketing and using Pinterest to feed your business.

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FAQ #1. Can I use audiograms on Pinterest?

My answer is always yes, sure. But Pinterest is a visual platform, so is there any way that we can utilize a video instead? Many podcasters are filming their podcasts in a YouTube-style and publishing the audio to podcast platforms. 

You can take that video and use an AI tool like Opus Clips, or Descript and make video clips that you can turn into searchable video content.

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FAQ #2. How do I create an overall podcast marketing strategy?

I often get this question because I have a YouTube channel, and marketing a podcast and a YouTube channel are very similar. 

When we are talking about Pinterest for a podcast marketing strategy, I’m really going to encourage you to create a long-form blog post from the transcripts of your podcast episodes. 

You will incorporate a Google SEO marketing plan behind that. Then, you are going to incorporate a social media strategy to create social media posts and videos that help to support each podcast episode. 

For example, next week I will publish a video about a Pinterest boards strategy.  

I will then create three pieces of content for social media. 

1. A carousel post of a few images talking about creating a board strategy.
2. An Instagram reel speaking to the types of boards you should create for your Pinterest account. 
3. A free opt-in that gets people onto my email list. 

So, I am not even creating a new piece of content. I’m only creating two pieces of social media content for the week, one of which will then get repurposed in other places.

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Add in email marketing

Remember, you are going to create some sort of free offer to implement into your podcast funnel. You are going to give that offer to your listeners, who will then get on to your email list. 

Now, you are going to start emailing them regularly about: 

• the podcast
• your free offers
• products and services
• the ways they can work with you
• all of the above

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Great funnel examples with podcasts and content

I want to show you an example of a podcast I found online. I’ve never listened to this podcast. I could not find an example of the quality I wanted, but this one will do.

So this particular podcaster has a podcast page for each episode, with great show notes. Not only does she have a transcript of what’s in the episode, but he also has “Join My 30-day Free Challenge”. She is actually connecting what she’s talking about in the episode to a way to get people down into her funnels. And if you scroll down to the bottom, there are more ways that you can work with her as well. 

This is a great way to integrate your podcast audience and a blogging audience from Google into your funnels. 

Monetizing with your podcast

Just because you are a podcaster, it does not mean that you shouldn’t have ways for people to work with you other than just listening to your podcast.

Unless you have big-name sponsors, you must find other ways to monetize. This is the same with my YouTube Channel. I don’t have sponsors, I monetize my channel with my own funnels. So, this is a really great way to do that. 

And then, obviously, the Pinterest component comes into making pins for the podcast episodes. You can see there on her page a widget of her Pinterest profile. She has pins that directly link to her blog, her funnels, and her podcast episodes, the actual blogposts for the episodes. 

So I 100% endorse having your own website where you own the traffic and data. You can run ads on it if you want to and monetize in whatever way you want that works for you, your business, and your audience. 

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Final thoughts on podcast marketing strategy with Pinterest

Now that you know how to use Pinterest in your podcast marketing strategy, I want you to head on over and watch this video on Pinterest Marketing: What I Would Tell My Friends. This is a complete, up-to-date video on precisely the important things that should be in your Pinterest Marketing Strategy. 

I want you to sub out any words that you hear that are not podcast. So, if you hear “blog content”, think “podcast episodes”; if you hear “YouTube video”, think “podcast episode”. Sub those things out. It does not matter that it might be geared towards another industry, it will work for you. 

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