Search Our Blog
About Heather Farris >

Idea Pins are the newest toy on Pinterest and are currently all the rage. Pinterest has been saying for years they are a full funnel marketing platform and with the birth of Idea Pins you’ve officially got a method for brand awareness and audience growth. These are going to need to become a part of […]
Pinterest for Fashion Bloggers: How to Use Pinterest to Make Money with Your Fashion Blog – Part 1 Are you a fashion influencer or a beauty blogger? Are you looking for more traffic to your website? Maybe you don’t even have a website, and you would like to drive traffic to one so you can […]


Pinterest is a great place to build an audience and drive traffic to your website or e-commerce store. Learn the Pinterest 101 so you know what you need to do start Pinterest marketing for beginners. I break it down in the simplest terms so you don’t have to guess! If I am brand new to […]
How to test Pinterest Advertising Strategy without spending a fortune? What are Pinterest search ads & can you use them to get lower cost leads? I am going to show you the results I got after running 30 days of search only ads on Pinterest at a mere $5 per day. I recently got a […]


Pinterest Relevancy. What is & why do you need to be focused on it now? Relevancy in short is ensuring your pins are relevant to the boards, keywords and imagery that you’re using. I’m going to try to make it simple to understand so the algorithm knows what to do with your content. In this […]
Pinterest Marketing for service providers is possible despite what many people think. A lot of marketers still think Pinterest is only for DIY crafters, food bloggers and mommy bloggers but that’s simply not the truth anymore. As a service provider I have used Pinterest to market my own content for years and while it is […]


Should you hire a Pinterest VA? I get this question often when business owners are looking to get more traffic to their websites without adding more to their workload. Hiring a Pinterest VA can be really beneficial for your business if you’re in the right place to support that person while giving them the content […]
How do you optimize Pinterest ads? I have a lot of comments and emails coming from YouTube on this topic. I got my ads running but now I need to know how to optimize them. I was half tempted to not write this post because this is what people pay me to do for them. […]


Idea pin mistakes are bound to happen considering how new they are. Pinterest story pins are the new thing on the platform to take use and sometimes it can feel overwhelming. We are going to breakdown the idea pin mistakes I’m seeing happening so you can try to avoid them. Before we get started you […]
How Do I Write a Description on Pinterest? I often get asked how to write Pinterest descriptions that help my audience rank their pins in search. Today I want to show you the method I have been using for years to rank my pins in search & drive enough curiosity to get them to click […]
