Are you a fashion influencer or a beauty blogger? Are you looking for more traffic to your website? Maybe you don’t even have a website, and you would like to drive traffic to one so you can make more money, sell more products or become a brand ambassador for your dream brand. Who knows?
In this post, Adrianna from Kordial Media, a Pinterest Marketing Expert, told us how to use Pinterest for fashion influencers and bloggers. We asked her specific questions that we feel every fashion blogger needs to know the answers to for using Pinterest.
There are many reasons why a fashion blogger should be utilizing Pinterest. It is a search engine, so it is designed to drive traffic to your website. It is merging to become a social media search engine.
But because fashion is one of the biggest niches on Pinterest, it will always be a great hub for people to go back to. That means for you as a fashion blogger you’ll be able to utilize those site visits and get some money out of your traffic.
If you clicked on this blog because it has “Fashion” in the title, you probably rely on just Instagram, and you may be interested in creating a fashion blog. So, if you were to create a fashion blog, here is how I would optimize your fashion blog for Pinterest users.
As a brand new fashion blogger, you may gravitate towards Instagram as that is where most fashion bloggers are known to grow. However, reframing your growth process to optimizing your website for Pinterest might be more beneficial. It might accelerate your growth significantly when it comes to implementing a proper Pinterest strategy.
Before really implementing that proper Pinterest strategy to drive that traffic to your site, you need to make sure that your site is optimized so people can stay on your site once they land there.
You also need to consider what is the action you want your visitors to take on your website. So if you optimize your website with your action in mind, it will help you make not only more money but also grow your brand long-term.
A lot of people just rely on Instagram for engagement on that platform. As social media channels are growing and becoming harder to grow on, it makes sense to diversify and own the traffic source to which we are sending people.
Having an optimized profile ultimately means that you should have the right keywords throughout your profile to attract your ideal clients, customers, and buyers. The first step to ensuring you have the right keywords on your profile is to do your keyword research. Doing your keyword research will allow you to collect the keyword that people are genuinely looking up in your niche.
Once you have all of your keywords collected, you can plug them throughout your profile and then attract the ideal customer to your profile. And once they land on your profile or stumble upon one of your pins, they will be more enticed to go to your site because you have already attracted the right audience utilizing the right keywords for your niche.
In this particular example, we are talking about fashion-related keywords and placing those on your profile. If you are confused by this whole process and wonder what a profile or a board is, you can check out my Pinterest for Beginners playlist. You can learn how to create an optimized profile from start to finish.
From a technical point of view, creating content for Pinterest means following the Pinterest best practices. For example, when you create graphics, you want to ensure the dimensions are at least two to three. You want to add your branding, a cause action, some text overlay.
When we are talking about a fashion blog, in particular, you want to diversify the kind of content that you are publishing on this platform. The more features that you use that Pinterest provides us, the better it is for your overall Pinterest Marketing Strategy.
If one piece of content will attract more attention than the other, then that piece of content will help leverage the rest of your content too. So everything works really well together.
Now the different types of content you can create as a lifestyle, fashion, or beauty blogger will include:
Collages actually do very well on Pinterest. Many of my clients utilize collages to drive some traffic to their affiliate link program, such as LikeToKnowIt.
So, making sure you are combining all those types of content will help your strategy overall and help you not only get site visits but also clicks and sales from your website.
When you go to create on Pinterest, and you click that create button, you have three options:
Within that, you can also create videos that Adrianna mentioned. You can incorporate your videos throughout these three options.
You don’t need to start by creating all of those pieces of content or all of those types of content. Start with one, which may be a static image, and then you can build on it.
You can repurpose Instagram reals, TikTok videos, and you can repurpose images that you use for your blog post to link to your blog post.
Just making sure that you follow Pinterest best practices will work in your favor even if you are repurposing content. You only want to avoid using any type of watermark from another social media platform.
When I send my clients their monthly report, I also send them a list of the trending searches for the month ahead. This way, they can look at the trends, look at what will pick up steam in the algorithm, and plan their blog post topics for the month with the trends.
You might think Pinterest is an evergreen platform. Doesn’t evergreen content perform better on Pinterest? Although that is true to an extent, Pinterest gives you that trends tool to capitalize on short-term amounts of traffic nonetheless.
Paired with that is seasonality. Just because something is trending does not mean it can’t be an evergreen trend. For example, something like fall outfit ideas will be recurring every year during the fall. So, even though you might be preparing for this fall, it does not mean this piece of content will not pick up traction in the algorithm again a year from this fall.
So, combining the research of the trends with your content calendar can give you an optimal strategy to boost your traffic and boost your monthly view on Pinterest as well. The trends are also great for using as ideas for your idea pins because idea pins are more short-lived. It might be worth your while to create some content regarding something that is actually trending on the platform at the moment.
We have recently learned that idea pins lead to profile visits even though you can’t link on them. You can’t place a link behind an idea pin. They are leading to follower growth engagement and overall profile growth. So, keep that in mind when you are creating that trend-based idea pin.
Now that you have learned about organic Pinterest marketing strategy, it is time to learn about fashion bloggers’ Pinterest advertising strategy. Read on to Part 2 to know how to run promoted pins for fashion blogging and beauty blogging.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.