Do you want to learn how to use Google Tag Manager to install your Pinterest tag on your WordPress website?
Look no further than this fully up-to-date tutorial on installing your Pinterest tag and events using thank you pages on your website. So let’s jump right to it.
Inside the Google Tag Manager:
Note the box where you’ll paste the tag ID.
Then go back to your Pinterest account. Next go to your Pinterest Tag Manager. If you do not have a Pinterest tag at this point, you will need to go through the step-by-step process to create your tag.
Go to Ads, then Conversions and copy your Pinterest tag. Alternatively, if you go to Configure Base Code, your Pinterest tag is also located there.
Next, inside the Google Tag Manager:
You do not need to fire an enhanced match if you do not wish to. However, for this tutorial we will.
If you do not have a trigger setup for your Page View, we’ll walk through that in a moment below.
Important, this is firing the Base Code only. This is not firing the Page View event. If you want to set up a Page View event, you will need to set that up in addition to this.
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I want to show you what this looks like in Triggers to setup a new page view.
When I said this is not going to fire your Page View event, I mean that if you go in to edit it, you will notice that it says Base Code only.
If you choose the Page Visits in the drop down, it will fire the Page View event across all pages with your base code. Then it will take away those enhanced matched options, and you can turn on enhanced match inside your Pinterest dashboard. You can do that over there in Pinterest at any point in time.
So right now, we can toggle the Page Visit event to fire on. I prefer the Page View visit to fire with all of my Pinterest base code fires because, in your Pinterest Tag manager, you’ll notice all of the event codes that have fired.
I will show you my ads manager tag manager right now. So if I go into Tags, you’ll see that I have:
So I have 6,550 page visit fires happening across my website because I have had 6,550 base code fires.
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Now I prefer to build out a Page View event as well as just a Tag Event because it gives me something else I can create an audience with.
It wouldn’t just be people in the initialized audience. Sometimes those two don’t match up. It’s just to go ahead and add your page visit event to fire right in on top of your Pinterest Tag Base code and have them both firing on all pages.
You can download the Pinterest Tag Helper extension for Chrome and confirm that your page is now firing a page visit as well as the base code. Alternatively, we could also test events inside of Pinterest by launching the specific page and interacting with the page a little bit.
Return to the Pinterest Tag Manager, and then see the number of Page Visits increased from your tests on the page. So that is how you set up your base code with a page visit event.
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Now I want to show you how you can set up a thank you page for a signup. You want to get a URL that you can fire a thank you event on, usually right after someone signs up for something on your website.
To understand how to do this manually, you would go through configure base code. Instead of manually placing this signup script, we will have it fed through Google Tag Manager.
Now we actually need to set it up to actually create the event data. The base code will fire first, and the sign-up event will fire, which will feed over to Pinterest.
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Now that you have your Pinterest tag installed, you can start learning how to promote pins using these videos right here. To learn more about promoted pins and running your own ads on Pinterest, watch those and leave me a comment if you have any questions. I will see you next week.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.