Do you want to learn how to use Google Tag Manager to install your Pinterest tag on your WordPress website? 

Look no further than this fully up-to-date tutorial on installing your Pinterest tag and events using thank you pages on your website. So let’s jump right to it.

Steps to install your Pinterest tag

Getting Your Pinterest Tag

Inside the Google Tag Manager:

• Navigate to Tags, then choose New
• Then type in “Pinterest Tag – Base Code” 
• Under Tag Configuration search for Pinterest Tag. Alternatively, you can scroll down the list until you find it.

Note the box where you’ll paste the tag ID.

Then go back to your Pinterest account.  Next go to your Pinterest Tag Manager. If you do not have a Pinterest tag at this point, you will need to go through the step-by-step process to create your tag. 

Go to Ads, then Conversions and copy your Pinterest tag. Alternatively, if you go to Configure Base Code, your Pinterest tag is also located there.

Setting up the Google tag

Next, inside the Google Tag Manager:

• Paste in the tag ID
• On Event to Fire, select Base Code Only 
• Choose Yes on Firing an Enhanced Match

You do not need to fire an enhanced match if you do not wish to. However, for this tutorial we will.

• Under Triggering, select All Pages, Page View, and click Save.

If you do not have a trigger setup for your Page View, we’ll walk through that in a moment below.

Important, this is firing the Base Code only. This is not firing the Page View event. If you want to set up a Page View event, you will need to set that up in addition to this. 

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Creating a new page view trigger event

I want to show you what this looks like in Triggers to setup a new page view. 

• Go to New
• Name your trigger “Page View”
• Choose Page View, with All Pages selected
• Click Save

When I said this is not going to fire your Page View event, I mean that if you go in to edit it, you will notice that it says Base Code only. 

If you choose the Page Visits in the drop down, it will fire the Page View event across all pages with your base code. Then it will take away those enhanced matched options, and you can turn on enhanced match inside your Pinterest dashboard. You can do that over there in Pinterest at any point in time.

So right now, we can toggle the Page Visit event to fire on. I prefer the Page View visit to fire with all of my Pinterest base code fires because, in your Pinterest Tag manager, you’ll notice all of the event codes that have fired.  

Using Pinterest Ads Manager

I will show you my ads manager tag manager right now. So if I go into Tags, you’ll see that I have: 

• Page Views
• Check Out
• Leads
• Initialized

So I have 6,550 page visit fires happening across my website because I have had 6,550 base code fires. 

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Creating an audience

Now I prefer to build out a Page View event as well as just a Tag Event because it gives me something else I can create an audience with.

• Go into Ads, Audiences, then Create Audience
• Go to Site Visitors, and choose Optional Filters Event 
• You can select Page View

It wouldn’t just be people in the initialized audience. Sometimes those two don’t match up. It’s just to go ahead and add your page visit event to fire right in on top of your Pinterest Tag Base code and have them both firing on all pages.

How to test your Page Visits event

You can download the Pinterest Tag Helper extension for Chrome and confirm that your page is now firing a page visit as well as the base code. Alternatively, we could also test events inside of Pinterest by launching the specific page and interacting with the page a little bit. 

Return to the Pinterest Tag Manager, and then see the number of Page Visits increased from your tests on the page. So that is how you set up your base code with a page visit event.

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How to set up a thank you page event for a signup

Now I want to show you how you can set up a thank you page for a signup. You want to get a URL that you can fire a thank you event on, usually right after someone signs up for something on your website. 

Create the thank you event trigger

To understand how to do this manually, you would go through configure base code. Instead of manually placing this signup script, we will have it fed through Google Tag Manager.

• Go to your Google Tag Manager, and then go to Triggers
• Click new and give it a name. (I like to put in the name of whatever it is in the event that’s happening.) 
• Then choose Page View, select Some Page Views, and Page URL
• Paste in you link for the URL you’re setting up, and click Save

Connecting the trigger to your tag

Now we actually need to set it up to actually create the event data. The base code will fire first, and the sign-up event will fire, which will feed over to Pinterest.

• Inside Google Tag Manager, click New, and then give it a name
• Configure your tag by searching for Pinterest, then select Lead, or you could choose Sign Up
• Paste in your Pinterest tag ID, then click Save, and Publish Changes
• Click submit, then click publish

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Final thoughts on how to use Google Tag Manager to install your Pinterest tag

Now that you have your Pinterest tag installed, you can start learning how to promote pins using these videos right here. To learn more about promoted pins and running your own ads on Pinterest, watch those and leave me a comment if you have any questions. I will see you next week. 

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