Idea pins with videos are performing far better than idea pins without video. In many cases, single slide idea pins with video are doing very well for a lot of our students and clients.
However, if you don’t create many videos in your business, you could have an issue. This tutorial will show you how to create idea pins with video when you don’t create videos on a regular basis.
I have some creators in my academy and clients who don’t create a ton of videos. Even though Pinterest says they want more video, these creators are not making as much video as we could use to manage their accounts.
I want to preface this whole thing by saying your video does not need to be professional. So in this tutorial, I want to walk you through how to create idea pins with video if you don’t create a ton of your own video already.
Make them face to camera, easily done with your phone.
Download these to your device and then repurpose them as idea pins.
You do simple videos of you journaling or putting down flatlays with your products. It depends on your niche, obviously. However, you could film yourself writing on paper and use that as video. I’ve seen that work really well.
Another option is simple, non face-based tutorials of you creating something, like cooking, designing, or decorating. How that will work for you depends on your niche or industry.
You can create very unprofessional-looking content, and pinners will still enjoy it because they are there for the idea and the value. They are not there for the professional Hollywood cut video.
Now, if you don’t want to create your own videos, you can use free videos available online for your idea pins. But before you do that, here are a couple of things I want you to make sure to look for.
You want to look for a Creative Commons License that gives you the ability to use the video without attribution. You don’t want to have to attribute credit to the author of the video every time you use it.
That’s annoying, and we don’t want that. So find Copyright-free, Royalty-free, Creative Commons Licensing without attribution.
I have a couple of websites that you can use that I have found, vetted myself, and use regularly. There are a lot of crappy sites with video that leave their watermarks on everything, or you have to pay for downloads and licensing.
These sites are higher quality and come recommended by me.
Anything I have looked for on Canva as far as video to create with, I have found it here. They partner with other places like Getty Images and Shutterstock and give you access to even more if you have a Canva pro subscription.
RELATED: How to Create Fresh Pinterest Pins Using Canva
Pexels has been the most reliable so far. There are over 40,000 videos on their site. It’s been very useful for filming this tutorial if you check out the video with this post.
There are a few options on Pixabay. This is an option, but it’s my last resort for finding video.
You can simply find your desired video, download it and then upload it into your Canva account or pull it over onto your phone to make your idea pin.
RELATED: How to Create Video Pins on Pinterest Effortlessly
Once you have created an idea pin, the next step is uploading it to Pinterest. You’ve got two options to do that.
You could upload it via the Pinterest desktop app. I wouldn’t recommend this if you want to tag products or mention stickers on your pins.
However, if you’re not planning to use any advanced music sticker features, you can definitely use the desktop app.
RELATED: How to Tag Products in Pinterest Idea Pins (2 Ways)
Option two is just simply uploading it on your mobile device. You will need to get it from Canva to your mobile device. If you’re in the Apple ecosystem, AirDrop is your best friend. If you’re not in the Apple ecosystem, download the Pinterest app onto your phone.
Simply create it on your desktop, open it up on mobile, and you can save it straight to your device, then upload it to Pinterest. So once you have completely made your idea pin and you’ve optimized it, you can go ahead and publish it.
If you need more strategy or tips related to idea pins, head right on over and watch our idea pins playlist.
If you are just starting on Pinterest, watch The Pinterest Strategy That I Would Tell My Friends.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.