So you want to learn how to create viral worthy idea pins to stop the scroll & get more saves. The first step creating engagement worthy idea pins is to create valuable content.
I’ve helped so many of our Pinterest clients get more engagement, views & saves without having to do face to camera content and today I’m going to teach you how too!
The first step to doing this is to start using short, fast but engaging video content. I like to do this in the form of time lapse content. I’ll show you examples of this in a moment.
For example, I created this idea pin here in November from time lapse video of me at the park on my iPad.
The second step is to create value in the form of written content on the screen or showing BTS what you’re talking about.
For example, this side hustle pin on for book lovers really hit well.
Use a catchy headline. I did this on the same idea pin in step 1 & I think that is the #1 reason so many people clicked & saved.
In step 2, she’s holding the books, she’s got a fire headline then she shows you behind the scenes of her idea.
Don’t leave the viewer to just gather all the information from your video. You really need to utilize your notes section. This means giving the idea pin a really good description, leaving the resources there for them to read including any how to’s, links they need, products they may need, etc. This section also allows you to build SEO for Pinterest to understand what your pin is about. This example below is showing you the title and notes section of an idea pin. Give people as much detail as you can using Pinterest SEO to help you pins to rank.
Use a CTA! Don’t forget to use a CTA. While some of these examples linked in the description did well I’m telling you they could have done better. Don’t leave your people hanging. Put a CTA on the idea pin itself & in the text of the note section. In this example, I put a CTA right at the beginning of the notes section so it shows on mobile next to the save button.
A second example of this is on the final slide of the idea pin. Here I’m using the mention sticker but you can use other CTA’s here as well.
This might change overtime but at the moment Pinterest pinners is preferring Idea Pins that are 60 seconds or less. This could be because other platforms are training them to engage with that content as well but out of all the tests and data I have access to I can say for certainty that these shorter idea pins are performing the best at the moment.
Now at this point, you might be wondering how to make idea pins a regular part of your Pinterest strategy without burning out.
That’s why your next step is to watch this video: Pinterest Marketing: What I Would Tell My Friends as well as Pinterest For Total Beginners (Where to Start) PART 2 where I’ll teach you how to craft a full Pinterest Marketing Strategy that will feed your business for years to come.
You can also hop into Pin Profit Academy and start learning & join our weekly calls to get your questions answered.
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Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.