The more people that come to me for Pinterest marketing advice, the more I learn that you are missing out on so many great aspects of this platform. There are specific things I wish every new Pinterest creator would do.
If you’re watching my YouTube channel every week and learning your Pinterest marketing strategies here, know that a lot of the struggles that you are experiencing with getting your profile and your account to grow are similar to the frustrations of people who pay me. So, you’re not alone.
If you are new here, my name is Heather Farris, and I run a Pinterest marketing agency. I have been doing Pinterest Marketing and more for six and a half years, so I can tell you that Pinterest is not what it was in 2016. We have to learn and adapt over time.
In today’s post, I’m talking to you about six things I wish every Pinterest account owner would do.
This isn’t for when you start up for the first time, but I wish you would do this more often than not, at least yearly. Audit your Pinterest account, your current goals, and what you want out of Pinterest. Figure out if your foundations are serving that goal.
Over time, our businesses evolve: we
I want to ensure that you are not setting yourself up for one version of your business and still trying to use a Pinterest strategy that does not serve the next area of your business.
Evaluating your Pinterest foundations is looking at your board titles and descriptions. Look at your boards and ensure that what you have there now aligns with what you’re talking about in the current day. So if you created your account four years ago, chances are there are a lot of boards on there that you need to hide, archive, or get rid of.
Recently I did a complete Pinterest account revamp for a client. I merged all his existing boards into one board and archived that one board. That way, not all content that he had previously pinned was just gone into the ether. He could still access it if he wanted to. In summary:
Revisiting your Pinterest foundations is also evaluating your current Pinterest profile branding. For 2021, moving into 2022, we’ve started utilizing profile banners to attract our audience to our website or our offers without having to send them directly via a pin to that link. Make sure you evaluate that real estate and any other profile branding to ensure that it is also up to date.
Are you utilizing video content on Pinterest, specifically more short-form video content (5 minutes or less), for video pins or idea pins? Here is a very detailed conversation about that in this video. You can repurpose short-from videos with simple tools to make it much easier for yourself.
Ask yourself: “Am I utilizing short-form videos on Pinterest?” Pinterest has grown, and its users are getting younger and younger. As more people come onto the platform, Gen Z and Millennials are also getting hooked on video content like everyone else before.
I prefer to use short-form evergreen video content. That is teaching something to my audience that is always searchable and relevant. Some of my short-form content will be outdated, and I need to create it new. That’s the name of content marketing, and that’s OK. It is better for people to find outdated content from you than no content.
I see two common scenarios here: new pinners, and pinners with no strategy. Both lack a system or workflow.
These users come to me after publishing for a few weeks or months and tell me that they do not see any results with Pinterest. Chances are you haven’t fully built out your foundations and you need to realize that it takes more time.
These people are excited about getting Pinterest traffic and sales, but they are pinning haphazardly. You have no strategy, and it’s just hit-and-miss.
Most people fail with their Pinterest marketing strategy because they lack a workflow or system, not because they lack skill. So if you are brand new to Pinterest or are currently on Pinterest and you’re pinning haphazardly, I would ask you to evaluate your workflow and how often you publish to the platform.
I wish every Pinterest owner would evaluate what URL they are pinning to in your business. Are you repeatedly pinning through the same URL and never actually creating anything new in your business? Because if that’s you, chances are you’re not going to see the results you want to see.
I wish every Pinterest account owner would create new content:
If you are e-commerce, create blog content that helps to sell your products. If you’re a content creator or blogger, create digital products. Help to sell or that you can sell within your free content.
There are so many different ways you can go about this, just make sure you are prioritizing also creating new content.
The fifth thing that I wish every Pinterest account owner would do is to analyze the type of content that they are creating on Pinterest. You can no longer just create how-to content but never create the sales-type content and vice versa.
If you only create content to sell your products, you’re missing out. There’s an entire blue ocean of people who have a problem but don’t know they need the solution you provide. If you’re only creating awareness content but not solution-based content, then you’re missing out on people ready to purchase and solve their problems.
The final thing I wish every Pinterest account owner would do is to evaluate whether they are using new Pinterest features. If you’re not, chances are you’re missing out on priority placement in the Pinterest feed. They always prioritize placement in the feed for accounts utilizing their newest features, thus early adopters always win.
So, ask yourself: “Am I using Pinterest Idea pin features?” If you are not using Idea pins and exploring them on your mobile phone, you are missing out on a ton of features and opportunities that you could benefit from.
Let us take the example of the Idea pins stickers feature. There are a number of them now.
All of these options give context to what I’m talking about with a pin because examples and visuals will help people achieve their goals of what they’re looking for.
There are several things to learn here if you are a beginner and you’re just getting started. Even if you’re intermediate, you can go back and evaluate whether you are incorporating or doing these things to make the most of your Pinterest marketing strategy.
📌 Small Ask: I would love to hear your thoughts on whether or not your Pinterest account is on life support. I’m considering launching a live stream series where we dive into Pinterest accounts, content, and workflows together and audit them for things that can be done better.
Comment or send me a message if you’d like to see a live stream series where you could come for actionable advice on content optimization, workflows, and your Pinterest account performance. See you next week!
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.