So you want to create a lead magnet for the first time? Perhaps even use Pinterest to promote it?
Pinterest is a great place to connect with people in all parts of their customer journey.
People go to Pinterest to get inspiration but also to make buying decisions & shop.
So while I usually teach that you need to create content for the awareness phase of that customer journey today we are going to talk about promoting a direct landing page for an opt-in.
I have used Pinterest for myself and for clients to grow email lists for years but I really want to set aside the marketing aspect of this topic and just talk about creating your first lead magnet. What do you need to succeed?
Let’s talk about what you need to do to prep your first opt-in and how you can actually create something that converts.
Signs of an opt-in that will convert well:
For example, you’re watching a video from me about organic Pinterest marketing tips and I tell you to download my Pinterest strategy guide which goes deep into all the aspects of a successful strategy. I also give workflows, resources & next steps in my freebie. I could honestly charge for it and people would pay because it’s so valuable.
What lead magnets tend to perform the best?
I’m speaking to this question from my point of view. In my experience in my 3 businesses over 6 years this is what has done the best for me….
Other people have had great success with quizzes & I’m actually about to start trial testing a quiz through TryInteract myself. But let’s not get too far in the weeds.
You should focus on creating a lead magnet that serves your audience & your business. To do that you may need to ask yourself some questions…
What most people won’t tell you & I will is your first free lead magnet will likely flop. Because you should create something that your audience is telling you they need. If you haven’t built an audience then perhaps you should go back to creating content that builds that audience first then come back to this step later.