So you want to create your first lead magnet? Perhaps even use Pinterest to promote it? Pinterest is a great place to connect with people in all parts of their customer journey. People go to Pinterest to get inspiration but also to make buying decisions and shop.

While I usually teach that you need to create content for the awareness phase of that customer journey, in today’s blog post we are going to talk about promoting a direct landing page for an opt-in. And that’s utilizing a lead magnet, or a freemium you can offer your audience members.

What you need for a successful first lead magnet

I have used Pinterest for myself and for clients as part of email marketing strategy for years, but I really want to set aside the marketing aspect of this topic and just talk about creating your first lead magnet. What do you need to succeed?

First step, let’s talk about best practices you need to do to prep your first opt-in and how you can actually create something that converts. Signs of a lead magnet opt-in that will convert well:

1. Your lead magnet gives actual value. No one is going to signup for your email list to “stay up to date”…
2. Shows your audience how to do something beyond what you’re teaching in your free content. This is usually highly related to the free content it’s attached to.
3. Help people to SAVE… saving time or saving money is a quick way to get someones email address.

For example, you’re reading a blog from me about organic Pinterest marketing tips and I tell you to download my Pinterest Strategy Guide which goes much deeper into all the aspects of a successful strategy. I also give workflows, resources & next steps in my free offers. I could honestly charge for it and people would pay because it’s so valuable.

What lead magnets tend to perform the best?

I’m speaking to this question from my point of view. In my experience in my 3 businesses over 10 years, for any healthy content strategy, these are the best ways and things to use as a high-converting lead magnet:

1. In depth guides
2. Spreadsheets already built with desired formulas
3. Templates (ClickUp, Trello, Canva graphics, etc.)
4. Printables (planner pages, checklists, etc.)
5. Quizzes

RELATED: How to Create a Lead Magnet That Converts in 4 Easy Steps

How to ensure a valuable first lead magnet

But don’t make something to just make something. You should focus on creating a lead magnet that serves your audience and your business. In order to do that, you may need to ask yourself some questions to ensure that you’re truly creating something of value for them with your first lead magnet.

1. What does my ideal customer really need, want to become a buyer?
2. Will this lead magnet help people take the next step from my free content?
3. Will this lead magnet line up with the paid offer I will be promoting to those who signup?
4. Do I have the systems in place to manage leads that will begin to flow in from this offer?

What most people won’t tell you, but I will, is that your first free lead magnet will likely flop. Because you should create something that your audience is telling you they need.

Final thoughts on creating your first lead magnet

Last thing, if you’d like to move to the next step of diving into creating your first lead magnet, grab my free Lead Magnet Workbook, the complete guide that will walk you through step by step. You’ll be able to finally convert your viewers from free resources to paid offers that you provide in your own business. Grab your copy and get creating from the right place for your new subscribers and future ideal clients! Grab your copy and get creating!

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