The digital landscape online is changing. If you don’t have a long-form content strategy by now, you’re missing out, and you should read this post. Because there are five types of content creation you need to be doing in 2023 in order to create more sales in your business.
Most people coming to you are not ready to purchase from you the moment they find you. However, they are willing to learn from you and give you a little bit of their time if you give them something in return. Today I want to walk you through the five types of content creation you need in your business to:
We are all in it to make more money or to drive more purpose in the business. So let’s dive into the first type of content. With every type of content that I am going to give you today, I will also give you the goal of the content.
You need to educate your audience to bring brand awareness and authority to your brand. Educational content can come in different forms. It can be how-to content or other educational content.
However, you want to educate your audience on the thing you do, the pain you solve that brought them to your website or YouTube channel in the first place. This leads me to the second type of content: mindset content.
You want to teach your audience how to think differently. Help them to change their minds. You want to help them expand from their current place of frustration and pain into something that fits them and solves their problem.
I do this not only to build authority but also to build loyalty with my audience and to keep them coming back. If they hear me training them how to think differently about Pinterest or content marketing strategy, chances are they will put their trust in me and continue to come back. They will look at me as the authority on the topic and continue to come back.
Examples of mindset content include inspirational content or posts and videos like mine where I teach people how to think about a topic. However, the entire point of the mindset content, whether it is showing client results or talking through how to think about Pinterest or TikTok differently, is to shift the beliefs of the person watching the video. You can also do this through personal stories or client stories.
The third type of content you want to create is industry or trend related. This content will be very specific to the moment and not likely to end up being evergreen, and that’s ok. These are things that are going to happen in your industry or happen for your clients or customers. They will see that in the news, from other client creators, and even from the platforms they might utilize.
If you are a content creator based on a platform like myself, you probably post algorithm updates or content strategy examples. These are things that you can do right here and now but may not last the test of time. This will not only help you build authority, but it will also help you build brand awareness because it is very timely content, and chances are your audience will be searching for it at the moment.
The fourth type of content is product related. The whole goal of this content is to drive sales. I have a video on my channel: What I would tell my friends to do if they were creating a Pinterest marketing strategy. The entire purpose of that video is to get people to enroll in my membership. I bulk up the beginning with value, how-to, and tips, but at the end, I explicitly pitch my membership and try to get people to join.
You want to do this through product reviews, or start teaching people how-to. You can also mix the product with other types of content: how-to’s, mindset, and industry changes if there are new releases or launches. Ultimately, you want to sell the product in the content.
These templates are designed to help you brainstorm, produce, and maintain your content systems in a way that keeps you out of the weeds and producing high quality content.
Get a beautifully made set of ClickUp templates that aren’t bare bones and actually help you to get started right away!
The fifth type of content you want to create in your content strategy is content that shows people results. This could be social proof from other platforms. It could be a video where, if you are like me and teach on a topic on a platform, you are showing people behind-the-scenes results that they can get with whatever you are doing.
If you teach people how to do TikTok, you may be teaching people how to create viral TikTok with hooks. Whatever it is, you want to show people the results of things you have done in the past and how that correlates to what you are teaching them to do now.
Show those results with:
Talk about the outcomes you can achieve with your product or service. This content builds both authority and loyalty, and ideally, it will drive sales.
Now, you may be asking yourself: “What if I am an e-commerce creator or seller and don’t have a blog or a YouTube channel? Can I still create these types of content?” Yes, you can.
This type of content can be molded and shifted into whatever industry you are in. If you are a service provider like myself, you already see these types of content on my channel. If you haven’t, go check out what I’m doing. Go to other creators like me; maybe they create videos on TikTok, Instagram, and YouTube. Take a look at the types of content they are creating as well.
If you’re e-commerce, mold these types of content into blog posts for your e-commerce website to help sell your products. A common example that I use is the large cast iron example. Not only do they sell cast iron, but they teach people how to cook with it, store it, clean it, and care for it. So, you want to help people know how to utilize your product thoroughly, and chances are your people have a problem or pain point, which is why they will find you. Then your content will help you find a loyal following, brand awareness, authority, and drive sales.
All of this placed together, and all of these content types are important for your longevity and the long-term healthiness of your business. I can say this firsthand. Before I took my business on YouTube, I had no content strategy. I was not creating free content anywhere. I had a blog, but it was haphazard.
But I took this to heart, and since 2020, I have been consistently publishing content and growing my sales, YouTube channel, blog, and client base. I am the proof in the pudding that a content strategy can work.
Now that you’ve learned the types of content you need to create, you need to know how to find out what your customers are searching for. I want you to head on over here and watch this video, where I walk you through my SEO strategy for Google. You can also use this for YouTube. This is how you will figure out what your customers are searching for.
That’s it for this week. I will see you next week.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.