December is upon us and if you haven’t started pinning for December yet you should start now. You may be wondering what you should be pinning though and that my friend is why I’m here.
Pinners come to Pinterest to find things that inspire their daily lives. They are looking for things to do, recipes to cook, projects to create… Pinners are planners so make sure you are pinning with the end user in mind.
If you haven’t signed up for our Pinterest Strategy Guide & Trends Calendar you can do that now. If you are looking for help with your Pinterest whether you’d like a consultation or someone to manage your account you can find our services page here.
Let’s dive into December and what you should be pinning during the upcoming holiday season.
As pinners are recuperating from turkey overload they may be browsing Pinterest for new decor ideas, gifts for their loved ones or new recipes to cook for Christmas dinner.
December is a big month for big things including Christmas. So let’s kick this off with the biggest holiday of the year.
Christmas is on everyone’s radar and people shop for gifts right up until the holiday. They are looking for decor ideas, traditions, crafts to make, kids activities, food to cook, gifts for loved ones and more. Make sure you are creating pins with a seasonal appeal to add to your queue. Add holiday themed keywords so those pins show up in the search feed when people are searching for them.
December isn’t just for Christmas. You also have Kwanzaa, Hanukkah, Chanukah and New Year’s Eve just to name a few.
You should make sure you are doing the same thing with these holidays by creating seasonally themed pins and using those keywords.
A lot of engagements happen during the Christmas season. If you are in the niche where you create content about weddings and engagements or photography especially be sure you are pinning Christmas engagement inspiration.
Millions of people travel for Thanksgiving and Christmas. They will be looking for places to stay, travel tips as well as car games for kids. These families will need tips on how to pack their bags, staying at other peoples homes and more.
There are a lot of families that travel for the holidays instead of giving gifts. If you are a travel blogger you can create content about where to go and what to do for those people who want to travel during the holiday season.
Since a lot of people will be traveling and staying with family they will be looking for ways to host their guests. Everything from meal planning, decor and preparing extra rooms for guests.
There will be a lot of Christmas parties happening as well as family photos and just more glittery fashion happening during the holidays. If you are a fashion or beauty blogger now is the time to start sharing content about that seasonal fashion style. Cute cocktail dresses for Christmas & New Year’s, chunky sweaters and boots for the cold are all going to be in style.
Not to mention the holiday makeup looks and hairstyles you can start promoting.
Ugly sweaters are incredibly popular right now so if you sell those this is your time to shine!
It’s no surprise that a lot of people start diets after the New Year. Get ahead of the trends and offer your audience a way to enjoy their holiday season without the guilt. You can offer up ways for them to stay fit and healthy despite the popular unhealthy eating habits.
Pinterest trends for December even filter into promoting pins. If you are going to promote pins in November you likely should have started those campaigns earlier in November, but now is good too. As long as your campaign isn’t super evergreen you should be able to get it started and start driving traffic to your promotion.
My advice is if you are running a sale or hoping to generate leads and build pageviews during this season, get going on it in advance. Pinterest Ads need more than 7 days so if you are running a quick 48 hour sale this isn’t the time to start an ad.
You can even start promoting pins now for the New Year.
Now is the time if you haven’t already started planning and creating your content for January. You should be publishing this content right now!
Holidays coming up are Productivity, Budgeting, Goal Planning, Time Management, Valentine’s Day and more. Get started on creating content specific to those trends around them now.
Start writing content around:
These are just a few ideas but hopefully they will get your wheels turning around content you can create for your audience.
If it were me I’d even be planning for January and getting that content created now. Grab the Pinterest Strategy Checklist & Trends Calendar so you know what to create!
A lot of bloggers are sending traffic to posts with affiliate links during this season. That year-end income really helps year-end revenue.
This months action items are checking your affiliate links in your older posts that you plan to start promoting.
You are also going to want to start creating new images for those older posts and getting new descriptions written. While you’re at it go ahead and add these updated posts to your scheduling platforms.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.