Growing your email list with Shopify… something I don’t hear a lot of people talking about often but I want to dive into Shopify email marketing for you so you can see what options are available to you. Especially if you’re a digital product seller like I am.

Since a lot of you watching have shops either on Shopify or elsewhere I thought this was a great time to talk about it.

In 2022, I connected my Shopify store to YouTube with the help of a good friend named Rose. I had all intentions of just selling my products to my audience through that connection but I realized very quickly I could potentially get leads instead.

With my email marketing strategy I knew I could convert people to sales in other places which is the goal.

I don’t necessarily need them to buy from me once or twice from Shopify but instead get into higher ticket items like my membership or sales calls with me.

Choosing the best email marketing app for Shopify can seem like searching for a needle in a haystack. We’ve got Klayvio, Omnisend, Mailchimp, and the list goes on. But it’s not just about picking the best email marketing for Shopify; it’s about crafting email list for marketing strategies that resonate with your audience and ultimately lead to sales. And if Shopify convertkit integration gets you excited, then you’re definitely on the right track to mastering Shopify email automation and creating impactful Shopify email campaigns.

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How do I get email subscribers on Shopify?

So, here’s the scoop on why growing your Shopify email list is absolutely vital. Think about it, having a solid email list for marketing is like holding a golden ticket. This isn’t just about blasting out emails; it’s about creating personalized and targeted campaigns that resonate with each subscriber.

The beauty of an email list is that it allows us to directly connect with both potential and our beloved existing customers. It’s a direct line to their world, inviting them into ours with open arms. The magic happens when these personalized interactions lead to conversions because, let’s face it, in the world of Shopify email marketing, that personal touch counts for everything.

3 Tactics to Get Email Subscribers on Shopify

First off, let’s talk about embedding forms directly into your Shopify store. You see, embedding forms is like laying down a welcome mat for your visitors, inviting them to join your fabulous world. And who can resist such a warm invite? But getting people to fill out those forms in a Shopify store can be a challenge.

Next up, creating free products that are connected to your Shopify store is another ace up your sleeve. This is my favorite method for getting people from Shopify into my email marketing ecosystem.

Lastly, creating engaging content on your blogs (yes, ecommerce blogging) and embedding your products into them. I mainly do this with my paid product offers in Shopify but you can embed the free products as well.

If you’re not sure how to create a lead magnet I wrote a whole blog & filmed a YouTube video on that topic.

What are the best ways to grow my email list on Shopify?

Now, as we dive into the world of Shopify email marketing, I find myself overwhelmed by the myriad options available. So, let me share a secret about something that had me scratching my head initially – choosing the best email marketing app for Shopify. You might find yourself asking, “What’s the best fit for me?” My answer would be simple… find something in your budget that you can grow into. So don’t choose the option with the lowest set of features but instead offers things you know you’re going to need.

Convertkit is a great option for most people because their pricing and the easy Shopify Convertkit integration.

Other email marketing platforms:

• Klayvio
• Omnisend
• Mailchimp
• Privy
• Mailerlite
• Activecampaign
• Shopify Email

Remember, it’s not just about picking the best email marketing for Shopify; it’s about finding the one that syncs perfectly with your business needs. You don’t have to use Klayvio!

Related: How to Create a Lead Magnet That Converts in 4 Easy Steps

Setting Up Email Marketing for Digital Products

To really make the most of my email marketing strategy here I use Shopify to create free products in my store. Using the same sales copy from my landing page you will be able to easily create your product listing.

The big benefit to all of this is obviously the catalog you have importing to other places on the internet from Shopify. More on this later.

Go to Products > Add Product

I’m going to show you an example I already have live on my shop so you can see what it would look like when it’s done.

This is my Pinterest Strategy Guide landing page and this is where I took the content from to create my listing.

I took this copy and imagery from this page to create my listing on Shopify.

Integrating ConvertKit with Shopify

Alright, let’s dive into one of the sweet spots for boosting your email marketing: integrating ConvertKit with Shopify. It lets you seamlessly connect your products to tags, forms, sequences, and more, paving the way for top-notch Shopify email automation. Here’s how you can get this setup rolling:

• Step 1: Head over to ConvertKit’s ‘Automate’ tab and click on ‘Integrations’.
• Step 2: Find Shopify in the list and hit that connect button. This is your first step into a broader marketing arena.
• Step 3: Once connected, dive into ‘Automations’ to start linking your Shopify products with ConvertKit’s powerful email tools. This is where the fun begins!

By combining ConvertKit’s email capabilities with your Shopify store, you’re not just launching Shopify newsletter blasts; you’re creating highly targeted, automated campaigns that speak directly to your audience’s needs and interests. It’s all about making your Shopify email list work harder for you, transforming subscribers into loyal customers, and, ultimately, lifting your sales in the process.

Related: The Complete Pinterest Marketing Strategy I Would Tell My Friends in 2024

Using Your Shopify Store for More Than Sales

I’ve walked you through the ins and outs of Shopify email marketing, from the initial steps of capturing email subscribers right through to integrating tools like ConvertKit. If there’s one takeaway I want you to remember, it’s this: your Shopify email list is a goldmine waiting to be tapped. It holds the potential not just for immediate sales, but for building a community of loyal customers through personalized Shopify email campaigns.

A few of the email sequences I put my subscribers through are:

• Welcome sequence
• Sales sequence
• Content led sequences

I also email them my newsletters if they are opting into being contacted. I have this setup in my tagging within my ConvertKit account from my Shopify store.

To learn more with us visit Pin Profit Academy where I talk about these strategies and more in depth with our members.