So, you are bored with pinning, don’t know what to create, and are just looking to get some pins in your cue because you know it is important. Listen, we’ve all been there, including myself. I’m actually there right now. Today we’re going to cover all the things you can do when you don’t feel like pinning, but are still supporting your small business or service. There are best practices for how to recycle your Pinterest pins without being spammy or uncreative about it.
We are coming to the end of the year. If you are watching this much later than this was filmed–today is Halloween 2023. Which means we are diving headlong into a holiday marketing season and time off for myself and others in the community.
With that being said, you may be looking for ways to create some Pinterest content without having to recreate the wheel, especially with the holiday season here. You can recycle your Pinterest pins in ways that don’t make it appear like all your pins are the same.
Today, I bring three ideas to do that without recreating the wheel. I’m even going to show you behind the scenes my process of looking for things to pin without making brand-new designs and spending hours in Canva.
The first place I am looking to schedule content for Pinterest is Repurpose.io. I like to hop into my Repurpose.io dashboard because I frequently create content on TikTok and other platforms. I look into my workflows to see what I have to repurpose. This is a way to recycle your pinterest pins onto other platform, or to and from with videos.
I have a few active workflows there, I have “Shorts to Pinterest”, a new “Tiktok to Pinterest” folder, and then a “YouTube to Shorts”, that I house in Google Drive.
The main workflow that I use is “TikTok to Google Drive”. So this is the one we’re going to look at. I do have an “Instagram to TikTok” workflow that I sometimes create first on Instagram. My content is literally all over the place.
You can find me anywhere on the Internet, but when I want to be strategic with the content I’m creating, I usually visit my TikTok workflow in Repurpose.io. Not only does it have the most content, but I create very strategically for other platforms on TikTok. So keep that in mind. Where do you create strategically?
I go through my published list there in Repurpose.io and see what videos I can find that are appropriate (four minutes or less) for Pinterest, that people would search for on Pinterest. Not everything I create in Tiktok is also geared for Pinterest users, so I have to glean a bit.
When I find one that I like, I’ll copy the name of it. I have a zap in place that also creates tasks in Clickup with the links of everything in that Google Drive folder. So, if I go to ClickUp, all I have to do is visit my synced list and click the task links in order to download the video.
Now, the next place I’m going to go is into Tailwind Insights and use the Tailwind Pin Inspector. I’m not going to be re-pinning any pins I find in here, but I’m looking for what did well previously. What did well previously is probably going to do well for me again. I know for a fact if it’s anything to do with Pinterest ads or ChatGPT, it will do well for me.
I would look at my list of pins, see what did well for driving traffic, and recreate it. Then all I have to do is go into Canva, pull up that Pinterest pin, and tweak it for a recreation. Slightly different title or image, and pin that version fresh to recycle your Pinterest pins in a fresh new way.
This leads me into this next point: going into Canva, or your original pin designs for lasting evergreen content, and tweaking them.
With templates you have, simply make a copy and then swap out the images and text, but use it for the same content, now only with a fresh pin. Even adjusting the colors from your brand on them works too.
You can have repetitive links on Pinterest going out to your same evergreen offers, or blogs and products that constantly do well. Just don’t be duplicating the exact same pin constantly because that is not what you want to do to recycle your Pinterst pins. Make a fresh design with a different headline to the same link and see how their performances compare over time.
If you want traffic don’t rely on something just whipped up! Speed up your pin creation by using templates to get more pins out faster and more often.
These Pinterest templates are great for video content or blog posts & are ready to go. You can start creating pins on Pinterest in minutes.
Or, keep the same text overlay, change the image and colors slightly, but send it to a different link. If you have a pin that is performing really well, just try adjusting the link it goes to if you have something else that’s also relevant you want to use a great pin design for.
This will take you a lot less time than creating pins from scratch, which is the point, especially when you are in a phase where you don’t know what to pin.
During those times when you don’t feel like pinning, you still want to ensure that you get content in your queue and make sure you’re being strategic about it. There’s a big difference between simply throwing pins up, and being intentional with what you are creating. You can recycle your Pinterest pins with the three ways I’ve talked about today.
Because you put a lot of thought into your past pins, past keywords, descriptions, and titles, why not repurpose some of that, change the images a little bit, and change the text overlay a little bit? That’s the whole point of having templates. If you’re wanting to learn about everything inside of using Pinterest for your marketing strategy with your small business, join the Pin Profit Academy today!
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Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.