Are you running an online business and trying to use Pinterest to drive traffic to your website? Are you having a hard time figuring out why so many others are succeeding and you aren’t? Perhaps it’s time to hire a Pinterest Manager.

They can take the content management load off your shoulders, plus optimize your results faster than you doing it alone. With any investment in your business, you should look at this decision from all angles. So these are the things I would consider when you go to hire a Pinterest manager for your business.

Things to consider before hiring a Pinterest manager 

First, determine the tasks you need help with in regards to Pinterest. Perhaps you’re great at some things, but not at others. Or would you prefer someone to just do everything? Consider:

• Where is it that you are overwhelmed?
• Do you need help with creating images and pins?
• Do you know how to use a Pinterest scheduler?
• Can you read analytics to see if the effort your putting in is making a difference?

When you hire someone to handle your Pinterest account, they should be doing more than simply filling your queue. We’re not just having someone throw AI generated content up to just put stuff out there.

They need to understand Pinterest marketing strategy. They should be able to read your data and optimize the strategy that works for your business. Pinterest isn’t a one-size fits all platform and chances are you’re trying to fit into like it is. It needs to be adapted to, not just chasing algorithm virality.

RELATED: The Complete Pinterest Marketing Strategy I Tell My Friends

Determining a budget to hire a Pinterest manager

You need to figure out how much you’re willing to pay someone, but there are a few things to consider. When you pay someone to run your Pinterest strategy cheapest isn’t always the best. There are factors to consider.

• Are you wanting Pinterest for just traffic, to make money, or both?
• Do you have ads on your site you need people to see so you make revenue that way?
• Do you have funnels you are feeding on Pinterest that can help you to recoup your investment?
• Are you hiring for just pin creation and scheduling?
• Or are you wanting full management with analysis and strategy optimization too?

These are all things to consider when figuring out whether or not you can afford to hire a Pinterest manager. Anyone can go into Canva and make pins from templates and call it good. But that’s like throwing spaghetti at the wall when it comes to what you are paying for.

RELATED: Why Create Fresh Pins for Pinterest Using Canva

Set calls and ask questions

I hope this part is obvious, but it’s worth mentioning. Don’t hire someone cold off of the internet, even if they have great reviews. Ask your fellow entrepreneur friends who they use and do some research online.

More than likely your circle has someone on tap that they adore. Ask questions when you get them on the phone. When I get someone on a call for potential management services, I have them fill out a form so I can do research beforehand.

This is your time to ask questions before you hire a Pinterest manager. This person needs to jive well with your process, desires, and just personality for your business.

Some of the most common I get asked when people are looking to hire me:

• How long have you been managing Pinterest accounts?
• What kind of results do you see for your clients?
• What kinds of accounts have you managed?
• Do you keep on top of the platform changes with Pinterest?

Don’t be afraid to ask around about them, search their website and email them after your call is over if you don’t feel like your questions were on the call answered.

Choosing someone to give your money to shouldn’t feel stressful. They should make you feel at ease, be available to answer questions, and explain clearly what it is that they are doing as detailed as you ask.

Ask for referrals or testimonials

There is nothing wrong with asking for referrals. from their direct clients It’s likely that your potential Pinterest manager has a website. You can check there for testimonials or you can ask them directly for names and email addresses.

If they’re hesitant or refuse to provide that feedback, there may be some dishonesty in their experience. You’ll want to see testimonials right on their services page or listings. I have many sprinkled through my ‘Work With Us’ page right here.

Things to Expect from a Pinterest Manager

If you hire someone who will be invested in your business, then a good Pinterest manager will ask you what your goals are to grow your brand.

They will want to know what products you offer, opt-ins you have, your current and future funnels, and how you plan to make money. This person should craft a strategy for you and research your brand until they find keywords that work for you. Automatically and without prompting.

They will manage your entire Pinterest account for you, filling you in along the way, or as desired with your requirements. And most of all, they should tell you what is and isn’t working with your account and how to make it better.

RELATED: 7 Things Missing in Your Pinterest Content Strategy

Hiring my team at Heather Farris & Co. 

You’re here, so you know this is all we do. Pinterest is our favorite thing ever and doesn’t bore us to death like it does to others. I’ve seen a lot of general content or social media managers add Pinterest on as an option for clients, but they’re really not knowledgeable or specialized on the platform.

We are.

A few things you will get when you work with us:

• Optimized Pinterest strategy
• Analytics Tracking & Review
• Keyword Research and Application
• Pinterest Cleanup and Design
• Content creation and pin scheduling

Are you ready to book a call and see how we can work together? If we find it isn’t a good fit, no worries, I’m happy to have been of assistance to you thus far.

No obligation, no payment for a discovery call. Just a bare minimum great way to gain some insight on how a Pinterest manager will support your business. Book a call today at this link here below, and I look forward to talking with you!

>> Click here to schedule a discovery call on Heather’s calendar. <<

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