Takeaways

• Writing a Pinterest bio is both an art and a science.
• Many people struggle with creating effective bios.
• Your bio should be clear and compelling.
• Focus on what the viewer gains from your profile.
• Keywords in your bio can help with search visibility.
• Avoid keyword stuffing; make it natural.
• Use long-tail keywords relevant to your niche.
• Real-life examples can illustrate effective bio strategies.
• Regularly audit and update your bio for improvements.
• Engagement is key; make it about the audience.

Chapters

00:00 Crafting the Perfect Pinterest Bio
02:56 Understanding Bio Structure and Keywords
06:11 Optimizing for Search and User Experience
09:08 The Importance of Clarity and Compelling Content
11:53 Real-Life Examples and Bio Makeovers
15:13 Practical Tips for Bio Improvement
18:08 Final Thoughts and Next Steps

We’re talking about Pinterest bios today. Writing a Pinterest bio that attracts followers and clients or buyers is both an art and a science. Most people aren’t ready to write a strong bio right away, and that’s okay. This conversation is to help guide you through what should be in your Pinterest bio and how to structure it well.

We haven’t talked about bios since our Clubhouse days, which we’ve been referencing a lot lately. That’s where we really started working together—we hosted a popular Clubhouse club for a long time before moving our show over to YouTube. Now, almost two years later, we’re here talking about bios.

A lot of people do bios poorly, and that’s fine—you’re learning. You try things out and see what works. It’s similar to Instagram where we see flat, uninspiring bios that don’t communicate value. So let’s dive in.

You get 500 characters in your Pinterest bio. Links and hashtags in your bio aren’t clickable, so there’s no need to include them. Your actual clickable link lives in your profile. That can go to your website or even to a links page, if set up well. For example, Teresa Toledo uses a link in bio page that converts really well—she’s got both my membership and my free keyword workshop linked there, and people sign up daily from that page.

Make the navigation on that links page easy. Don’t clutter it with random links—optimize and be intentional. But don’t use your link in bio on your actual pins. Pins should link to specific, relevant content like blog posts or landing pages. If someone clicks a pin, they want to learn more about that exact topic, not sift through a list of links.

Read Jana’s blog post about writing your Pinterest bio

There are two strategic levers to a great Pinterest bio:

1. Make your bio clear and compelling. Focus on what’s in it for the person reading it. Even though it’s technically an “about me” section, it’s really about the visitor—how can you help them?
2. Optimize with long-tail keywords. This is where many people go wrong. Even though it’s a bit mysterious how Pinterest uses these keywords, we do know that bios get indexed. Profiles still show up in search results when the keywords are only in the bio, not the display name. So, bio keywords help surface your profile.

To test this, search for something like “Pinterest marketing strategist” on Pinterest and filter by profiles. You’ll see bios with those keywords showing up. That proves Pinterest is indexing bios even if people aren’t using filters often.

Here’s what not to do with your bio: Don’t make it a list of titles or personal facts. A bio like “Health coach and content creator. Obsessed with slow aging and nutrition. Living in the Midwest, wife, mom of two humans and a fur baby” doesn’t help the visitor. It’s about you, not about what you offer. And it lacks relevant keywords.

What to do instead: Turn the focus outward. For example: “Midlife healthy living coach. I help you stay strong, increase energy and slow down aging. Pinning about workouts in your 40s and 50s, midlife nutrition and more.”

This version still says you’re a coach, but in a way that centers on what the reader gets from you. Plus, it includes long-tail keywords like “workouts in your 40s” and “midlife nutrition,” which help you get discovered and show what content you’ll be sharing.

You can use up to 500 characters, but only the first 165 show before the user has to click “more.” So prioritize the most important info in the beginning. Write with your best benefit-focused sentence first.

Don’t keyword stuff—use your long-tail keywords naturally within sentences. You could include two, three, maybe four if they fit smoothly.

You can change your Pinterest bio by clicking “Edit Profile” on your profile page. It’s now much easier to find since Pinterest added a direct button instead of hiding it in the settings. This new layout also places your name and links side-by-side instead of centered over your banner.

If you’re looking for help writing your bio, you can use tools like my PinBot, which generates bios using this same framework. It’s available in my store and included in my membership. The bot includes example use cases and comes with updates as the platform evolves.

That’s it! We hope this gave you a solid starting point to audit and update your Pinterest bio. If you make changes based on what you learned, leave a comment and let us know how it went.