How do you go about creating a great Pinterest pinning strategy for your business, when you don’t have very much content to promote? Few URLs to work with? How do you pin the same URL to Pinterest without the repetition becoming spammy?

Whether you’re an Etsy seller or a very new content creator, chances are you have had this question. Google and most creators aren’t clear on this topic either. 

SmarterQueue is still telling you to pin 15-25 times a day, which is actually outrageously high! Even worse if it’s only with a few URLs.

What I want to do is clear that up. I want to walk you through my exact strategy that I use for clients and that I teach my students to create content consistently for their Pinterest accounts when they don’t have a lot to promote. 

In today’s post, we will walk through that timeline and I will lay out the guidelines that I like to use. 

Guidelines for how to pin the same URL to Pinterest

Let’s start by discussing pinning and spam for when you pin the same URL to Pinterest often. How do you create a pinning strategy when you don’t have a lot of URL’s, but don’t want to be marked as spam either?

I want to walk you through the different ways for how to keep your pinning strategy tight and how to think through what images to use. This is what you’re going to do: 

1. Stop worrying about repinning.
2. Make new pins & cycle through your keyword plan.
3. Create a pin description for each set of pins and swap out your main keyword.
4. Focus on different pin types (standard, video, infographic) for your content and products.

I want you to make new pins and cycle through your keyword plan. Then I want you to create a batch of pins and swap out the main keyword at the beginning of the pin description. Use that as a foundation for that batch. 

Let’s talk about each of these in detail.

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Don’t repin your own pins

For the context of this post, we are not going to repin anymore. We are taking repinning and throwing it in the garbage. This is different that to pin the same URL to Pinterest, but creates exact copies of all your content. A lot of people still do, don’t do that.

If you have someone telling you to repin your own pins, don’t listen. That’s what looking spammy is. Don’t just repin your own stuff. There’s a better way, and we’ll discuss it further.

Creating different types of pins

You need to really focus on creating different types of pinterest images for your content. This way it doesn’t always look the same. You don’t always want static pins or always want videos. You want a mix. 

The different types of pins include standard, video and infographic, which is for content and products. You can use entirely different imagery and still pin the same URL to Pinterest with them.

If you were to look at my Pinterest profile, I recently published a bunch of different pins that go to two or three different places. While the style of them look similar the text is different and it is easy to do that if you have templates. 

Identifying keywords for Pinterest SEO

First thing, I want you to clearly define the first part of your strategy, using keywords and trends. ALWAYS use keywords and trends to create pins. This is your Pinterest SEO, and it’s different than Google SEO. 

Start with a list of keywords for your niche. What are those keywords that relate to your content and to your products? If you have that list ready, you can pull that up and you can start to map out your plan of what this will look like for you as you work through this post. 

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Using Pinterest trends for finding keywords

Then you are going to go into Pinterest Trends and search for trends in your niche. This allows you to see if your keyword list matches the trends list or if there are any gaps. 

I want you to keep that in mind. What are the trends saying in those words? I want you to copy these words out of trends and paste them into your keyword list. Create one big list of keywords and have that ready. 

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Use pin design templates to save time and create consistent quality

I want you to start with a defined set of Pinterest templates. This is going to be so much easier for you to pump out content and in a way that is actually quality and quantity. Even when you pin the same URL to Pinterest, attaching lots of different quality designs makes a big difference.

Templates cut out the wasted time of always having to design from scratch. I want you to simply start by plugging in and playing with the keywords and trend titles from your list, into your designs.. 

Various pin designs with each URL

Here is an example: I’m using pre-made template designs from Canva. I hardly changed any of them to showcase this for you.

In this example, I have a couple different URLs. We have pin URL #1 and it’s a free template. For this free template page, I have three different pin designs, even though I’ll pin the same URL to Pinterest.

For me, the way that I look at this, is this is three weeks of content. You have one URL, but pinning it three times a week apart. But the designs are so unique that a viewer wouldn’t realize that.

When we move onto pin URL #2, we have free template #2 and I have three more images. That is three more weeks of content. 

You can see here the difference in the content types: standard, video, and infographic. We will get to some infographic ones in just a bit. 

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Repurposing video content and shop listings

Remember you can also take a standard pin and animate it. I have even used an Instagram reel template to create a pin. So if you are creating content on TikTok, Instagram, or YouTube shorts, you can repurpose that content to video pins, as long as it fits. 

Let’s move onto pin URL #3, again we have three new images and three more weeks of content. These are for a paid planner template that we sell. You can see that I have a standard pin for different variations and then I have I have also created shop listings for different variations. 

I want you to visualize how you can create content, but it doesn’t have to be brand new content every single time. You can easily repurpose content from other platforms that you are already creating for. You just need to pull it and schedule it to Pinterest. 

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Bonus tip for shop owners

The square pins above, they’re just my shop images. This is for my Etsy sellers and my Shopify sellers. Use your store images in your Pinterest strategy. When I tell you that you can pin from your store listings this is what I mean. 

Now, on Etsy you can’t have free products, but if you do have a Shopify store, use it through pins to grow your email list. I list my free products, my freebies, and lead magnets in my Shopify store as a free item for $0.

I grow my email list by 300-400 new people every single month by listing free products in my Shopify store. So put your freemiums and lead magnets there.

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Pins for blog content that appear unique

Finally, for pin URL #4, which is the free content from this blog. I create different Pinterest pins for one blog post and feed them into our queue. 

For this, I created an infographic pin, blog post pin, and a product pin that links to the blog post. Because in that blog post we talk about our paid products. Or it could be a product review.

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How to schedule your pins with Canva

This brings me to what I wanted to show you next. You can easily schedule your pins to publish on Pinterest with Canva. Here are the steps to get to your content planner to do so. (You do need a Pro account in order to use it.)

1. From your home screen in Canva, click on ‘Apps’ on the left.
2. Scroll down the apps menu to the ‘Recommended’ apps at the bottom.
3. Click on ‘Content Planner’.

I schedule all of my pins to go out one per day for a month at a time. I always mix mockups created right in Canva, some are brand new images, others are repurposed from other locations that I upload to schedule out. 

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Creating pin descriptions with Magic Write in Canva

Now you need to create a great pin description for your image. With Canva, you can create one with Magic Write.

1. Open any design you’re working on, and tap the “/” key.
2. Type  ‘Magic Write’ into the assistant box that opens up.
3. Tell it your keywords and what you want your pin description to say, then tweak as needed. 

I want you to think about creating a pin description that you can use as that foundational piece of content for that series of pins. 

So, you sit down this week and you create seven pins that all link to the same URL, then I want you to write one pin description for those seven pins. 

As we cycle through our content, remember we have this list of keywords that we are using. So as we cycle through our content keywords, we are going to change our main keyword in the pin description. 

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Magic write pin description examples

Let’s write a pin description together. I’ve created a foundation of a Pinterest description here with Magic Write.

What I want you to do is take this pin description and make a copy of it. Then I want you to take your next keyword and just swap it out. 

For me, this keyword “Goodnotes digital planner template” was my main keyword and we are going to swap it out for “free digital planner template.” Then you are going to do that again. 

Free digital planner template: Elevate your organization game with our beautifully designed, user-friendly planner that fits seamlessly into your digital lifestyle. Perfect for students, professionals, and anyone looking to streamline their tasks. Gain instant access to customizable layouts that help you track goals, manage time, and boost productivity. Click now to discover how this template can transform your planning routine and keep you on top of your game, all for free!

Keep in mind, once you swap out your main keyword, you will probably need to always edit and rewrite your description a little bit. Feel free to tweak! 

Sometimes your keywords can sit there as the opening to your pin description. They’re also good to put into an opening sentence:  “Looking for a Goodnotes digital planner template?”, or “Try out a free digital planner template before you buy.”.

This process is a lot less work, but also customizing your pin descriptions to match all your designs, even with the same URL. Be sure to do all of the description and keywords changes when you pin the same URL to Pinterest.

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What doesn’t apply to your online shop (and solutions!)

One little caveat here: you can’t write a custom pin description for your shop listings that the platform will load for you if someone pins from your listing. 

However, you can write a custom pin description for pins on your blog posts, for pins you directly upload to Pinterest or your scheduler, and for category pages on your Shopify store. 

So you can create blog posts, a landing page, your own shops created in your website, where you can showcase your products instead. There are workarounds and you can pin directly to those URLs.. 

The other workaround for this is, based on the last thing I heard in 2023, which is you can use Later’s short links. If you schedule with Later, it creates shorter links that are allowed by Pinterest because Later is a partner with Pinterest. There is a way to shorten your link through Later and you can pin to your product listings and they don’t change the pin description. 

The only other solution to this is making sure that your description for your shop listings include Pinterest keywords. So, make sure that you rewrite those shop descriptions to include Etsy, Google, and Pinterest keywords. 

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Final thoughts on how often you can pin the same URL to Pinterest

To summarize what we learned: write your pin description and then alternate through your titles. You don’t have to use the same keyword that’s on the image in the title or even in the description. All three places can be different. It is up to you. But I highly encourage you to apply all of these things we’ve discussed today when you pin the same URL to Pinterest with your content.

There is so much nuance in this that if anyone tells you that you can only pin to the same URL once every 7 days or 50 times a day, just know that they don’t actually have an answer. Pinterest doesn’t have a best practice on this, but following what we’ve covered will ensure your account and pins aren’t flagged as spammy.. 

If you’d like access to everything you need to know for building a successful account on Pinterest to support your brand or small business, come join Pin Profit Academy! 

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