Recently some users have encountered an issue where the “visit site” button has been moved or visibly removed. As a Pinterest Educator I was able to obtain an official statement from Pinterest on this alongside my other colleagues in the program.

Here’s an official statement from Pinterest on this.

To help the user find information and ideas that they are looking for, we are making a change to the Pin’s closeup. We are highlighting a prominent “Visit site” button, when we see a strong match between the Pin and the landing page the Pin links out to.When a Pin’s linked landing page is deemed to have lower quality, the “Visit site” button is less prominent on the Pin’s closeup page. Access to the link is moved to the overflow menu under the “…” dropdown. The link is not removed entirely but made less accessible. All other actions, such as save and comment continue to be prominently displayed to the user helping them to engage with the Pin more.

---

Here’s what this means to me.

Make sure to take care of those pesky 404 links.

Match Your Pins to Your Links

• The content on the pin and the link a pinner lands on needs to match
  • This includes images, keywords, and the content itself
• Pinterest is crawling websites to ensure the content matches the pins.
  • See here: Pinterestbot
  • “Pinterestbot is Pinterest’s web crawler. Pinterestbot crawls, or visits public websites to index their content, with the aim of driving traffic back to those websites. It also scrapes content to make sure Pin details, like price and title, are up to date, and to detect and remove broken website links behind Pins.”

Maintain a Domain Pinterest Wants to Promote

• Follow community guidelines
• Follow merchant guidelines
• Provide information about you, about your brand
• Make sure your domain is claimed
• Provide a contact form for users
• Avoid spammy behavior
• Make sure your website speed is fast
• Avoid unnecessary and aggressive popups

This post was inspired by Kate from Simple Pin Media.