How do I install my Pinterest tag (aka Pinterest pixel or Pinterest Base Code) on Squarespace?  

If this is the question on your mind, this tutorial is for you. In this tutorial, I am showing you Squarespace pixel integration with Pinterest.

Getting Your Pinterest Pixel on Squarespace

For this, we will go to the three dots on the right of the screen. We’re going to click into our site, and on the left-hand side, we’re going to make a couple of clicks to get to the Code injection part of the website.

We will go to the Settings. Here we will select Advanced and then choose Code injection. This is how you access the header of your site.

The code injection is only available on business and commerce plans, and that’s fine. We will go ahead and insert our Pinterest base code here and then hit save. 

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Creating a thank you page on Squarespace

Now we would like to set up a thank you page.  We will set up a basic page on our site, and I’ll show you how this works with pages.

We will create a blank page, and we will name it ‘Thank you.’ Then we will add our code to this page. So we need to edit the page. And we’re going to go to Advanced, and we’re going to add our event code right there.

Go to Continue, then Install and then copy our Sign up code. Then we will click in here and paste that and then save.

Now, it’s going to say you have five pixels, but you don’t have five pixels. We’re just going to view this page and get the URL. Now we have only two. So now it’s reading correctly.

If you click this too soon, it’s not going to read it. So our sign-up event code was successfully picked up. 

If you put the event code in there and it tells you you have five like it told me, just do a hard refresh (command R or control R) on your keyboard and recheck it. It should say that it is successfully installed.

So that’s how you install your pixel and event code using square space.

How to track your organic and paid conversions using the Pinterest tag?

Inside your conversion insights, based on your attribution window and the conversion content, you can see:

• total conversions revenue
• average order value
• checkouts

When these tables load, you can also see tables on top converting pins for checkouts and your activity funnel.  With all the filters on the left, you can optimize to see different data on the right. I like to look at Checkouts and Add to Carts for my top converting pins for clients now. 

Typically this will show you actual pins here, and it’ll tell you how many checkouts and everything they’ve had. So this is a really great tool to use. 

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Final thoughts

So that’s my quick tutorial on installing your Pinterest pixel on Squarespace. You can also track your Pinterest sales and leads on Squarespace. 

Want more?  You can join our paid learning community Pin Profit Academy to view our strategy in-depth.

See you next week.

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