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About Heather Farris >

I’m going to show you how to claim your Substack on Pinterest, why, and how to develop a strategy with best practices from there. My name is Heather Farris. I’m a Pinterest educator and marketing strategist. I have an education company, an agency that I run, and I’ve been doing this for almost 10 years. […]
Today we’re talking about how to increase Pinterest pin clicks with a strong keyword strategy and how to use them right. You’ve done the keyword research and now you’re looking at the list and wondering to yourself, “How the heck do I turn these into Pinterest pins, and what do I do with them?” I’m […]


Can we use Pinterest for teachers? Yes, you are a content creator. You can sell more of your teacher resources and grow your teacher business using Pinterest. Today I’m going to show you exactly how you go about doing that. Whether you’re a seasoned teacher and you’ve been selling and using Pinterest for years, and […]
Looking to create a Pinterest strategy for your blog? Let’s drive traffic to your content with this complete Pinterest strategy for bloggers. No matter your niche or small business offerings. Whether you’re looking to monetize with affiliate links, or display ads on your website, or eventually your own digital products, in today’s post I’m going […]


Most people think up Pinterest board ideas then create them without ever putting any second thought into why they need that board or how it will bring them traffic. Learn how to create your Pinterest board strategy as well as more details on the Pinterest board basics you need to grow your traffic from this […]
How do you go about creating a great Pinterest pinning strategy for your business, when you don’t have very much content to promote? Few URLs to work with? How do you pin the same URL to Pinterest without the repetition becoming spammy? Whether you’re an Etsy seller or a very new content creator, chances are […]


If you’re an author and you’re looking to use Pinterest to sell your books, grow your audience, and ultimately drive more traffic to your listings, these best practices are for you. Here’s everything to know about Pinterest for authors. I’m going to walk you through four different ways, with a bonus resource at the end, […]
You are spending hours creating Pinterest pins and maybe you hate every single thing that you put out. If you don’t understand what is working and what is not working with your Pinterest images–you don’t have branded Pinterest designs. I can look at your images and I can see if you are using Pinterest keywords, […]
