Writing pin descriptions can be a painful part of your entire Pinterest strategy. However, a new tool on the block has me excited about writing pin descriptions again. Today, I’m going to talk about Tailwind Ghostwriter. This feature is in beta on their scheduling platform.
I don’t know how I feel about AI writing content for us, which is why in this post, we’re going to get into some tips, practices, and mindset. While AI can speed things up, we should rewrite some of that content and perfect it more to our voices.
So while we are chatting about Pinterest pin descriptions and AI and writing those pin descriptions, I want to tell you why Tailwind Ghostwriter is different than a chat GPT situation.
The one thing that makes Tailwind Ghostwriter different from other AI tools like Chat GPT, which is free for now, is that you provide it with the content you want it to write about.
You don’t just tell it, “Hey, write a Pinterest description for XY and Z.” You give it the details:
Those things make this tool, which is embedded into an already existing established tool, different from some of the open market AI tools.
Enough about the other ones. Let’s focus on Tailwind Ghostwriter and why you should give it a try if you have Tailwind.
But why would we use an AI tool like Ghostwriter to write for us, especially if it seems most of the content was generic? I’ve heard this with Jasper, I’ve heard this with the Chat GPT app, I have seen this myself with those tools, and I have seen it myself with Ghostwriter.
There are three main reasons why we use AI to write for us.
First and foremost is to speed up the process. Using an AI tool to craft a description for us so that we can then make our own voice can help speed up the process and remove barriers that would otherwise be in your way.
You should give Ghostwriter a try because you feed it what you want, which is similar to Jasper, how you would train the AI, and then it would pump back out content for you. While friends tell me that doesn’t work the best because so much training has to go on, give it a try. I agree it does take a while.
The process of Ghostwriter is a very in-the-moment, speedy process. So you need to take more time to train this AI. You’re giving it:
… and then it pumps the description back out at you super fast!
Because you’re giving it the information you want to use, it can speed up that process and get a description back into your own words very quickly.
This is a big one for many of my students and clients, as it removes the doubt. We all ask ourselves at some point when we’re in this Pinterest marketing process:
All these are very relevant questions. When you use a tool like this, it will spit a description back out using keywords, your call to action, and your topic. Then you can tweak that description for context.
So without further ado, let’s hop into the computer and create. I want to show you exactly how to use Tailwind Ghostwriter and create pin descriptions. They recently updated this tool and brought us many great features like Ghostwriter.
The first thing I want you to do is to head straight into your drafts. That’s where we’re going to kick off. Upload some pins if you don’t have anything in there.
To find the Ghostwriting feature, you must go into a Pinterest pin and I want you to click ‘Ghostwriter’.
Pro Tip – It is better to have your pin title, topic, and keywords found before you start this process because that is what you’ll have to put in here, and a call to action.
I’m assuming you already have all that done, and I already know the keywords that I want to target. Input all of your keywords, your call to action, and tweak the informational content context. Now click “Generate Descriptions”.
There are a couple of things that you want to be aware of. This is AI, so you should manipulate the descriptions that it pumps out for you to make sure that it is in your own voice and that you are happy with it, and it’s not just something generic.
The description that it gave me is OK. So there are three options here, and you can tell it to Try Again or Save the description. So the description options it gave me are:
Are you an online store looking to get more sales to your e-commerce store? Have you heard about the Pinterest Verified merchant program but are unsure of how to become a Verified Merchant on Pinterest?
(So far, it sounds like me.)
Are you interested in using Pinterest to get more sales and to grow your e-commerce with Pinterest Marketing?
(This second question is very repetitive. I suggest tweaking this a bit. For now, let’s go on.)
If so, you’re in luck. Watch the full video to learn whether you’re eligible or not.
Are you looking for ways to grow your e-commerce store with Pinterest Marketing? The Pinterest Verified Merchant program offers a great way to get more sales and visibility to your store. But how do you become a verified merchant? Watch the full video to learn whether you’re eligible or not.
Are you looking to grow your e-commerce store with Pinterest Marketing? Are you interested in getting more sales to your e-commerce store and becoming a verified merchant on Pinterest? The Pinterest Verified Merchant Program provides an opportunity for businesses to do just that.
(This is OK. I’m not sure I would speak this way, so I probably would change the second half of that sentence.)
Learn how to get started and find out If you are eligible for the program by watching the full video. Watch the full video to learn whether you’re eligible or not.
Option three is a lot of questions. I don’t like two questions in a row, but we can get into Pinterest descriptions in another blog. However, I do like the first one. I like the second one too. I don’t think pairing them together is super great.
You can also tell it to try again.
The great part about this tool is that you can use it any number of times, unlike other tools where you get a certain number of tries, and then you’re out. However, it’s going to keep pumping out very similar language. Whatever’s been inputted into it is what it’s outputting.
This is how these AI tools work in general. So, once you are happy with your description, click ‘Save’. You can edit it at any time too.
In the case of option 1, I would probably get rid of the second question. The phrase “Pinterest Verified Merchant Program” is already in here, and we don’t need it more than once.
Once you’re happy with everything on your pin, you will go on to schedule it by using whatever you would like. I don’t have an active Tailwind plan right now, so I can’t schedule this. But I am using this tool on clients’ accounts, and I find that it does speed up the process of scheduling our Pinterest pins for them.
Now, suppose you are looking for even more ways to speed up the process of keeping your keywords stored in one place or even pin title formulas that just work on Pinterest. In that case, I do have resources like this not only in my Shopify store but in my paid membership Academy where you can come, swipe those Google spreadsheets, and be on your merry way.
The most important concept to remember here is that Tailwind Ghostwriter will not replace you as a human. We want to write in a human way. This Ghostwriting tool allows us to do that to some extent, but it sometimes sounds robotic or generic. So, as I mentioned earlier, edit that description for more of your own words. However, this does cut down on a lot of the time spent second-guessing.
If you are using Tailwind or are interested in using Tailwind Ghostwriter to try this feature out, you can definitely do so.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.