Are you constantly obsessing over your Pinterest analytics and wondering why people are not clicking on your pins? Do you wonder why you are not getting any views, and if you’re doing all it takes for how to be successful on Pinterest? Well, this post is for you.
Stop obsessing over your Pinterest Analytics and only look at them once a month. I don’t show my new clients any analytics for the first 90 days after they sign on unless they explicitly ask for it.
That first 90 days is crucial for building your marketing habit. It is more important to get into the habit of building your marketing muscles by doing content creation in the first 90 days to even six months of marketing on a platform. This includes:
There are many things that go into a Pinterest strategy that I want you to focus on and build your marketing muscle around instead of just worrying about your analytics.
So, let’s dive into the first thing you need to focus on instead of analytics.
When you start on Pinterest, you should care about your foundations the most. If you have not looked at, analyzed, and audited your own Pinterest account and have been on Pinterest for a while, then you need to go back and revisit your foundations.
I want you to focus on this when it comes to foundations:
People on Pinterest are using keywords to find you. They’re putting that into that magic search bar, and your content comes up. But you probably won’t show up if you’re not using keywords in your board titles, pin titles, pin descriptions, and pin text overlay.
So I want you to focus on those foundations. Go back and audit that and make sure you’ve done it correctly. And make sure you’re not keyword stuffing because that’s just spammy. It’s actually against community guidelines. So you don’t want to do that.
You want to use keywords related to what you’re promoting on this platform. If you promote Instagram marketing tips, you need to use keywords associated with Instagram marketing the same way I do when it relates to Pinterest marketing on this platform. So make sure that the keywords you are using relate to the products and services you’re selling.
The second thing I want you to focus on is creating content consistently. Whether you believe it or not, Pinterest requires content. Content in the form of products if you are e-commerce, and content in the form of blog posts, YouTube videos, or podcast episodes if you were any other creator.
Pinterest relies on great content to continue to feed your business. You cannot simply publish TikToks to Pinterest and expect to succeed. That is not going to work.
However, if you do have content that you are creating in other aspects of your business, like long-form content, Pinterest will be a great way to amplify that. So creating content consistently on Pinterest and in your business and other areas on your blog, podcast, and YouTube videos is key.
Consistently does not mean multiple times a week long-form-wise; it could be one time a week. I create one video a week that turns into a blog post, e-mail, and all the social media content. That spirals out.
Creating content consistently on Pinterest means one pin per day and one idea pin per week when you get started. You can build on that. I know you will ask me if one pin per day is enough. Yes, it’s enough. Enough to get the muscle strong enough for you to build onto it.
Have fun and publish consistently on Pinterest. I do not want you to be overwhelmed by the fact that you have to create and publish a pin every single day on Pinterest. So much so that I created an entire piece of content showing you how to plan, create and schedule 30 days’ worth of content.
There you can see how you can create content consistently and still have fun doing it, but not have to be live on the platform like you have to be with TikTok or Instagram reels or whatever it is. Check out that post below if you need help with that advanced content plan creation.
I want to leave you with four of the most important keys to success on Pinterest. We talked about it before, and we’re going to talk about it again.
I have an example that I want to show you where you can see how to get more YouTube views using Pinterest. This is actually my most clicked piece of content on Pinterest. It’s my most trafficked piece of content on Pinterest in the last 30 days.
You can see this content has different techniques and strategies for taking your YouTube video and promoting it on Pinterest. I’ve included screenshots and behind-the-scenes how you can do this and exactly how to take your content from one platform and put it on the other. I’m giving you value in this piece of content, and I can see why it has been my number one outbound click piece of content on Pinterest in the last 30 days.
We touched on this briefly already, but using those keywords like this example here where I have used ‘Pinterest Ads strategy’ and I have guest blog posts as well as all of my own blog posts that talk about Pinterest Ads showing up in this feed. They’re just an outdated brand guide for me, but people are still clicking on them, and that’s what matters. So I want you to ensure you use keywords on all your pins, boards, and profile.
I have a couple of examples here to show you how to use great imagery. One is a guest blog post that actually gets lots of traffic and sends lots of traffic to my website. I wrote this for Jessica Stansberry on her blog when she accepted contributors years ago. All about Pinterest ads, the ultimate guide, and it gets a lot of clicks.
As you can see, it’s a very simple pin with a bold headline. And that’s what we care about. We don’t need all the fluff. You don’t need to go out of your way to design something super fancy. It can be something as simple as this.
The other example is a pin I created specifically for an ad. However, it does well for me and brings consistent signups to my e-mail list. So you can see how creating really good imagery and using keywords consistently flow together. This stops the scroll and gets you that micro conversion you’re looking for, whether it’s a click to your site or a save to Pinterest.
I’ve said it before. I will say it again – create consistently. We care about creating consistently, but we don’t want to create so many pins that our quality declines. We really want to focus on high-quality pins that actually get us the micro conversion that we care about, whether that’s a save so people see more of your content in their feeds or a click to your website. Now they’re in your ecosystem, getting into your funnels.
But it’s more than just creating pins consistently in one format. It is creating consistent pins in multiple formats – video, idea, and standard pins. At the end of the day, it doesn’t matter how many of each you create. It just matters that you are creating those as part of your strategy on Pinterest.
Now I want you to remember this. If there’s one takeaway that you walk away from this post with, it’s that no matter how many pins you create, some of your pins are just not going to get views, and that’s OK. Some of your pins will not get views now, and some of your pins won’t get views ever. And that’s OK. We all have to start somewhere.
The act here is that we continue to create pins on Pinterest. We continue to park our content on Pinterest. This is the advice for everyone, but especially the seasoned ones here. If we continue to park our content on this platform, do our due diligence with keywords, and create great imagery, then that will repay us over time.
Now I filmed a really short screen recording. I want to show you this last thing before I go. (watch the clip below!)
I’m in my travel blog’s Pinterest account. I have not touched this account since 2020, when I published some idea pins when those came out. I want to show you why the age of your pins doesn’t matter.
One popular pin that I created is from July 28, 2018 (4.5 years ago!). In the last 30 days, it’s had almost 10,000 impressions, 296 outbound clicks, and 64 saves. This is why it does not matter that your content might not get views right away. People on Pinterest are searching for it. Over time, it’s going to surface. People will engage with it.
Now you can see that the pin I created on July 28, 2018, for this original blog post, my second blog post ever on My Travel blog, is still bringing me almost 10,000 views, nearly 300 outbound clicks to my website, and almost 100 saves. It was like 60-something saves to Pinterest boards on the platform.
That is why this content continues to generate traffic even though I haven’t touched that website for years. This is why the power of Pinterest is so good. Park your content there, and it will repay you for years to come.
Now that you know to stop obsessing over your Pinterest analytics and do all these other things instead, head on over and watch the video “The Pinterest Strategy 2023: What I would tell my friends.” I will see you there!
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.