I studied successful Pinterest accounts and noticed a theme. I’m bringing you those themes today so you can see what those people are doing and how you can implement them on your own Pinterest account.
There are a few things that I deem to be successful when it comes to a Pinterest account. Let’s break those down before we dive into the behind-the-scenes.
So without further ado, let’s hop into each of the many audits that I performed on each of these accounts to show you the themes, the things that make them successful, and what they could do better if they were to see this video.
Let’s talk about the successful Pinterest accounts I have outlined and what makes them successful. With All Pinterest users analytics, the categories and interests that are the most popular on the platform are home decor and DIY. One account I’ll review encompasses both. Women’s fashion is the second account. Food is slightly lower, but 60% of the Pinterest audience is interested in food.
So let’s talk about these three industries and what makes each account successful. I will also show you their websites, and we will just do a brief audit of every single account I’ve picked out.
Before we start, here’s a quick, transparent note: None of these accounts are my clients. I have never worked on them and do not know any of them. I went to the search bar, searched the common terms in their industry, and found these accounts. So, here we are after a couple of hours of researching each account.
The very first account that we’re going to look at is Style by Savina. Savina is a capsule wardrobe and minimalist fashion blogger. She’s passionate about her capsule wardrobe, sustainable fashion, mindful living, and neutral outfits. So this is a very tight niche for her, and I can see why she does well.
The first thing on my notes for Savina is she has 8.9 K followers and 2.4 million monthly views. We will get into this afterward, but essentially this account is successful because of what I see on her website, not necessarily what I see on Pinterest.
I’m just kicking things off at the top. I’m going to tell you what’s working on these accounts, and I’m also going to tell you what could be improved.
Savina has a very clear banner, and it could use some words. I like it when banners use words to help. It’s like a billboard on the interstate. You’re flying by at 70 miles an hour, or 95 miles an hour if you live in Texas, and you can see exactly who you’re serving and how you’re serving them really fast as soon as they land. They don’t have to read any of your profile if it’s in your banner–I would use some words.
The title of the profile (display name) is very clear. She’s using keywords: capsule wardrobe, minimalist outfits. It’s easy for people to find you, and your bio is also beautiful. This is great.
She’s promoting minimalist outfits and using a minimalist brand style. Her whole aesthetic is minimalist and branded. So her Pinterest images are very neat, simple, and minimalist; they are easy to read. The brand photography she’s taking for each of her Pinterest images is on point. It’s very clear, and it’s very bright. It’s easy to see what’s in the image. These things matter.
The next thing on the notes that I made for her is actually on her boards. In her Saved tab, she has board covers. I wish everybody would use board covers. Doesn’t this make it easy to see what’s on each board without reading the title? This one cuts off, but it will be easy for me to have a board cover here to know what it’s about. Same with this one. This one cuts off, but it has a board cover, which I love.
“I wish everybody would use board covers’ it makes it easy to see what’s on each board without reading the title.”
What makes this successful is that she uses searchable board names with full descriptions using keywords. I am OK if you put keywords here like this as long as you put them in sentence form. This is one very long sentence. I would probably add to this if it were me, but I like that she at least has a description.
The last thing I want to note on this account is her pins. They use really strong pin titles with keywords, and she has a really good description on every single one. They also are then placed on boards that make sense for those pins.
So Style by Savina has done an excellent job. By no means is she a very large Pinterest account. I have clients who have much larger successful Pinterest accounts but take a look at her website. She is on Mediavine, which you will see if you click over to one of her blog posts. Let’s just go blog and click on one of her blogs, and you can see very quickly the ads that start showing up on the right are Mediavine ads. You know it’s Mediavine just based on the logo itself. This is an obvious indication to me that this account gets a lot of traffic and it’s high-quality traffic; otherwise, she wouldn’t qualify for this program.
Fresh Cooky is in food and drinks, a popular niche on Pinterest. In fact, it is the single reason why I joined Pinterest in 2010 when it was invite-only. I was looking to learn how to cook, and over the years, Pinterest has provided a space for food bloggers to share all their beautiful recipes with the world and make an excellent living off of it.
One of the things that I wanted to talk about when it comes to the Fresh Cooky is that her banner tells you that it is a food account. It has her logo and the food that she has cooked. Her sub-heading is: Real Food With a Healthy Twist. So she is telling you if you want real food, easy food, and delicious food, I am the girl for you. So, I really like this banner.
I would add a few keywords in the display name for Fresh Cooky. Maybe, Healthy 30-Minute Meals For Families, or something like that. So, I would add to the display name as you are wasting real estate.
The bio is OK, it’s only OK, though. But she calls out that she does high altitude and gluten-free recipes, which is very interesting. And if people are searching for high-altitude baking recipes, this account will probably come up. But she does go on to say easy homemade recipes for foodies with a healthy twist using fresh ingredients and easy-to-follow steps. I like the bio; I just wish it had a few more keywords. It’s very clear who she serves and how she serves them. Great job there.
The next thing I noted on her profile overall is that she uses clear food photography. It is obvious what you’re looking at in each image.
She also has a theme with her pin templates. So while each template has a different brand color and not all these colors are on her website, that’s OK; you don’t have to have the same brand kit from your website to Pinterest.
However, having a branded appeal or aesthetic on the platform will set you apart. It’s going to help people get used to seeing your content consistently. So when somebody who interacted with your content in two days goes back to Pinterest to look for another recipe or outfit style, and they see your pin come up; they will recognize that pin from something they were interacting with a few days ago. Brand recognition here is key, and this creator is doing a great job at doing that.
The next thing in my notes for her is that she uses very good, searchable board titles. She’s not using board covers, which I wish she would because these boards make my ADHD brain scream.
I wish that she was using better board descriptions. She does have keywords in here. However, not all of her boards have descriptions, which is an opportunity lost. The two I’ve clicked on so far have board descriptions, but when I was doing a deep dive into her profile, I noticed that some of her boards did not have descriptions at all. That is a loss on her part, and I definitely would assess that and address that ASAP.
Let us move on to the Fresh Cooky website. As soon as you land from a pin on the Fresh Cooky website, you’re landing on a recipe, which is great. It links you directly to the recipes. It’s very clear what she offers and how she helps people. So once people land here, if it is a resource they enjoy or want more of, they know that this person will be able to provide it because she’s done a great job with her content.
She also has ads on Mediavine. So keep track of that. I will cover a few things that I think make these successful Pinterest accounts and stand apart – basically, the key takeaways. So we’re going to get into that in a moment.
We are now moving on to the DIY Home Decor blog. This was the first one I found in this space. When I searched DIY home decor, this person came right up. That’s because she uses DIY Home Decor in her display name.
So what I noticed for Re-Fabbed is that her display name and banner are very clear on what she offers and how she can help people. Her bio goes further into that. It says: If you’re looking at decorating on a budget with easy and fun DIY home projects, I’m your girl. This is very clear, succinct, and to the point. This would be an instant follow for me if I were into this kind of thing.
When you click over to her website, she’s got Mediavine, which tells me she’s got a lot of high-quality traffic, which is the only way you can get on this platform. There is no indication of how long this person has been in business. I will go back, and we’ll cover why I think it matters in just a second.
Let’s talk about her boards. They are very easy to read. She has very searchable board titles. However, she’s not using very many descriptions, or she’s doing the same thing the other creators are doing and not using sentences. This is considered a violation of community guidelines like keyword stuffing. However, most people get away with it because they’re not doing it maliciously and stuffing keywords that are irrelevant to their brand.
Using full sentences and keywords in board descriptions could improve this account. Other than that, this account has done a great job.
In fact, when I went back and searched for “Valentine’s Tree” to see how well this person was doing, they came up at the top of the search. She’s done a great job at keywording her pins so that they are showing up in searches. Because she’s got great engagement on her pins, it’s easier for her to rank at the top.
Another thing that I wanted to note on each of these Pinterest accounts is that their content is super easy to achieve for anyone. The capsule wardrobes from Savina are easy to achieve, the food from the Fresh Cooky is easy to achieve, and the projects from Re-fabbed are easy to achieve. Anyone can do them. Each of these accounts has great content, which makes this easy-to-achieve piece easier.
I want to show you Fresh Cooky because I didn’t mention her follower count and views earlier. She’s got almost 33 K followers and 4.1 million monthly views. So you can see, even though Savina doesn’t have that many followers, she almost has as many views as the recipe account.
So it doesn’t matter how many followers you get; it doesn’t equate to views. The only reason I’m making this a standard of what makes things successful is that the more followers you get and the more engagement you’ll get. And the more engagement you’re going to get, the better traffic you’re going to get. All of these things play together.
Now that we’ve seen what makes each of these successful Pinterest accounts, I want to review a few key takeaways.
The first takeaway is that being successful on Pinterest comes down to creating really good content people care about and are searching for. The really good content part is the biggest piece of the pie.
The next big piece of the pie is being successful on Pinterest. Being successful on Pinterest will come with a few key things, which is what I teach here on this blog and my YouTube channel.
That means your banner, display name, bio, and board titles are on point. A bonus here is adding board covers to each of your boards to make it easier for your viewer, your Pinterest pinner, to see what you’re pinning about.
A brand kit with a single through line of commonality, whether it’s colors, fonts, or the template style. Having a brand kit on Pinterest doesn’t necessarily mean the brand has to be the same as what’s on your website, although I encourage you to do so. But having a commonality in your brand kit with your Pinterest templates, fonts, and colors will help you stand out when it comes to your pinners seeing their pins in their feed.
The related feed and home feed are two places where they’re going to see your pins, where they’ve already interacted with one of your pins before, and they’re going to see them again. This is where you can recapture their attention very quickly by having an aesthetic that you follow.
The third step is to create new content consistently and then turn that new content into Pinterest pins. Now notice here I did not say what kind of Pinterest pins. Not once in this video did I talk about the types of pins that they’re creating, but they were creating Idea pins, video pins, and standard pins. They are creating high-quality Pinterest pins with their content. That is key.
Creating beautiful imagery is the most important. All three of these people are taking all of their own photos. If they’re not taking their own photos, they’re hiring a professional photographer to help them take pictures.
I have a sneaking suspicion that all three creators are taking their own brand photos. It’s easy to do today with a cell phone with a camera with a lot of megapixels and editing capability. I don’t care what kind of phone you use; it could be an Apple, an Android, or a Barbie phone, for all I care. As long as you are taking beautiful photos that speak for themselves, that will set you apart on this platform.
Last, but certainly not least, well-optimized Pinterest pins are going to help you not only get more engagement but also to help to show up in the search. Remember, Pinterest has a two-sided algorithm coin. One side of the coin is search, and the other side of the coin is engagement.
So all three of these successful Pinterest accounts have done well because they’re doing well in search and engagement because they have highly optimized, highly clickable Pinterest pins with fantastic imagery and easy-to-read text overlays.
So now that you know what these successful Pinterest accounts are doing in these huge industries on Pinterest, head over and watch this video on Pinterest Strategy, what I would tell my friends. This will help you get started on your next steps of analyzing and creating your own Pinterest marketing strategy. I’ll see you over there.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.