What should I pin in March? This is a big topic each month and as Pinterest starts to focus more and more on pinning new content and following trends you are going to want to keep up!
March is yet another jam packed month full of different things you should be pinning. Now if you haven’t already you should be creating content for March, April and even May at this point.
For your content to show up and do it’s thing on Pinterest you need to be ahead of the game. That means not creating content on the fly like you used to! But no worries because I have you covered.
That’s why I created the Pinterest Strategy Guide that tells you what to do, what to pin and you even get 12 months of holidays and content creation ideas.
Seriously, I already did the heavy lifting for you!
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Before we dive into content ideas and what to pin let’s first cover the holidays happening in March.
We are in the last month of quarter one so you may use that as a way to connect with your audience for goal planning, budgeting, business planning and more. It’s likely that if you run a health and fitness blog you may need to check in on your people to ensure they are following through with their routines.
With all of that we do have a few holidays happening that can create a good way for you to put out specific content related to those holidays.
If you aren’t creating content around those holidays then you can pin for them instead.
It doesn’t matter what niche you are in you can pin for Spring and even create content for it. Whether it’s activities, meal ideas, decorating, etc. You have options here!
Spring is going to bring nicer temperatures across the nation and new seasonal produce along with it. If you are in the food blogging niche you should definitely be planning and creating content around that time.
If you are a business marketing to businesses this is your time to start getting in front of them for Q2 planning.
Whether they want to launch a course, start using ads, redesign their website you want to get that out now.
March brings basketball and the platform is going to be heavy with people looking for ideas for food! They are going to be having parties and making all kinds of guesses on who will win their brackets. Now is your time food bloggers!
This is also a great time for kids activity bloggers to jump on the train for basketball activities. You can also start planning and prepping activities or lesson plans if you are a homeschool/activity blogger as well.
Spring break is coming and a lot of families take this time to break free of winter and get out of their hometown. Make sure you are pinning and creating content for those vacations they are planning.
This includes packing, plane and car rides, keeping kids busy during travel, food ideas, activity planning, taking photos and more.
This list isn’t all encompassing but it’s a great start for you if you want to jump ahead of the upcoming trends.
Pinterest trends for March even filter into promoting pins. If you are going to promote pins in March you likely should have started those campaigns earlier in December, but now is good too. As long as your campaign isn’t super evergreen you should be able to get it started and start driving traffic to your promotion.
My advice is if you are running a sale or hoping to generate leads and build page views during this season, get going on it in advance. Pinterest Ads need more than 7 days so if you are running a quick 48 hour sale this isn’t the time to start an ad.
Now is the time if you haven’t already started planning and creating your content for April. You should be publishing this content right now!
You have some holidays coming up in April that you will want to get ahead of now. Those include big hitters like Easter, Tax Day, Earth Day and more.
These are just a few ideas but hopefully they will get your wheels turning around content you can create for your audience.
If it were me I’d even be planning for April and getting that content created now. Grab the Pinterest Strategy Checklist & Trends Calendar so you know what to create!
Clean up your blog posts that are going to be a big hit during the Spring. Check for broken links and see if you can create an opt-in specific to that post. That’s called a content upgrade and it’s specific to each post.
You are also going to want to start creating new images for those older posts and getting new descriptions written. While you’re at it go ahead and add these updated posts to your scheduling platforms.
Heather went to school for accounting and worked for years in banking and finance. After finding all of that entirely too boring she started her first blog in her basement in August of 2016. She has started 3 blogs in the marketing, motherhood and travel niches and used Pinterest to grow them all. She quickly became the go-to Pinterest strategist in her peer circles and has been implementing strategies, driving traffic and sales through organic and paid tactics for her clients. On this blog and her YouTube channel she educates the public about clear and transparent marketing strategies to help them to grow on Pinterest and in other places online.