Is marketing on Pinterest good for small business? That’s the question we are diving into today, along with seven questions that are commonly asked when people are wondering if Pinterest is a good fit for their businesses.

In today’s blog post, we’re going to be going through some of the most commonly asked things related to Pinterest marketing for small businesses and more.

I pride myself on helping people across many different niches and industries to find success on Pinterest. That way, I have a wide array of advice and strategy that might help you. If you want anything that is Pinterest marketing-related, this is the place to be.

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1. Is Pinterest good for small business marketing?

A lot of people think that Pinterest is only for wedding vendors and fashion bloggers.  Actually, there are 23 different categories you can market and advertise within on Pinterest. You can look through this list to see if yours is included here.

1. Animals
2. Architecture
3. Art
4. Beauty
5. Children’s fashion
6. Design
7. DIY and crafts
8. Education
9. Entertainment
10. Event planning
11. Electronics
12. Finance
13. Food and drinks
14. Gardening
15. Health
16. Men’s fashion
17. Parenting
18. Quotes
19. Sports
20. Travel
21. Vehicles
22. Wedding
23. Women’s fashion

The most popular category we have clients within is the home interior decor space, food, crafts, and kids’ activities. We even have clients in finance and one in the vehicle niche. Over the years, I have seen clients in all categories.

We also have students that are covering these as well.  We have parenting creators in our client roster and some people who are in the direct sell space that are selling products through other companies.

Within these 23 main categories, there are even more subcategories that you can take a look at. If you are interested, go to your Pinterest business account and go to Analytics, and the Audience Insights. On that page, you will find all of this relevant information.

2. How much time would I need to invest if I decide to use Pinterest?

Now, if you have confirmed that your audience is on Pinterest and you are interested in getting started, I would suggest spending a minimum of two hours per week investing in your Pinterest knowledge. In the beginning, you are going to spend longer. The more flow you get, the better you get at doing the things required of you to get a Pinterest marketing strategy, and the faster you are going to get.

You may get to a point where you are spending about an hour a week. However, in the beginning, it is within the realm of possibility that you will be spending at least two hours a week doing keyword research, figuring out how to create images, writing pin titles and descriptions, and scheduling those pins. You will need to spend two hours a week if you are a total beginner.

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3. I’ve tried Pinterest before, and it didn’t work. What could I have done wrong?

That’s a great question. I have two follow-up questions for you.

• Were you just not consistent?
• Or were you not implementing a long-term strategy?

One of those two questions is generally why a Pinterest strategy didn’t work, especially if your audience is on the platform. Either you didn’t have a strategy or you didn’t give it enough time.

Pinterest does take atleast six to nine months to grow a long-term sustainable strategy. This is a Google SEO-esque, long term platform and search engine. It is similar to Google and YouTube, where you are using keywords to rank and appear in results.  But instead of articles or videos, you’re ranking with pins.

Over time, Pinterest is going to start ranking your pins in their algorithm. Now, if you do all of those things correctly (with SEO, writing pin titles, creating clickable images, etc.) over time you will begin to notice traffic building to your domain.

Client growth example

One of our clients right now has been with us for three years. For the first year of her existence on our client roster, she got no traffic for four months from Pinterest. We were building an audience from scratch; we were validating her keyword strategy, images, and audience.  Now she is upwards of 12,000 to 15,000 thousand page views per month in year three. That is a considerable growth curve for her.

Once you start getting growth and traffic from Pinterest, our average growth for any industry for Pinterest is 2% to 5% per month.  This depends on your audience, and the time frame of the year because we have down months, no matter the industry.

All of those things should be taken into consideration. So answer those two questions for me and let me know where you land.

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4. Would you recommend a different strategy if I’m e-commerce?

This is a really great question, actually. Yes, I would. In all of my training, I am talking about creating pins and content for Pinterest.  If you are an e-commerce creator, your content is your product lineup. It’s also any value-based content like blogs that you add into your store to support your products.

What I would suggest for creating an e-commerce strategy for Pinterest is to start with your current product suites, create pins for those things, and mix in value-based content in the form of pins on the platform. That way, long term, you have questions that your audience is asking you. You are providing them the value for that, which will bring them around to buying your products because ultimately, the questions they are asking and the problems they are having can be solved by your products.

E-commerce small business example

A really great example of this is an e-commerce beauty brand that we worked with all of 2020. They created beauty products and a complete skincare line.  They would create value-based content on other platforms, including their blog that answered questions like “How I cure eczema or fix rosacea?”

This is because people are looking for things that are very specific like eczema to the products that they sell. They use those pinpoints or the questions people ask to create that content to sell their product. That’s how our Pinterest strategy would differ for e-commerce rather than a content creator, but still be just as effective.

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5. Is Pinterest a platform that I can create content on without having to show up constantly?

To get to the bottom of this question, we need to read between the lines. This person is asking whether Pinterest is, like Instagram or Tiktok, where one has to show their face all of the time. Especially with how often reels and stories need to be created.

No, you don’t have to constantly show your face on Pinterest to be successful. In fact, that’s one of the reasons why I love Pinterest so much, especially for our clients. They can create content in the background, preparing a meal, eating popcorn, drinking cold coffee from four hours earlier. 

They don’t have to be all dolled up and ready in front of the camera to create content in real time. And things can be scheduled in advance with traction lasting on pins for months, not minutes.

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6. Is Pinterest too competitive for me to start now?

This excellent question comes from a Pin Profit Academy. Pinterest is now about 15 years old, which means that there are many people on the platform. However, when I last looked, which was the end of 2025, only about 30% of marketers worldwide were actually utilizing this platform. So, that leaves a lot of space for you.

The way that Pinterest works is 96% of all searches are unbranded. So people don’t go to Pinterest looking for Nike or Cannon; they go to Pinterest looking for things like lightroom presets, or light and airy vibe decor, or for summer desserts. They are not going to Pinterest looking for Tiny Town candles or Under Armor shirts; they are going to Pinterest looking for just candles or gym wear looks.

You may have almost zero competition on Pinterest

Yes, Pinterest is competitive (just like any platform), but not every industry is competitive. You are going to be surprised to find a lot of industries where your competition is not there. One great example is a client on our roster. She teaches nursing students how to pass their board exams, and her competition is nowhere to be found on Pinterest.

She has pins on the platform, but we dominate in that industry for her. We make bank, and we get a lot of email subscribers and sales to her programs from Pinterest because her competition is not showing up. So, while any platform will be competitive, that does not mean that there isn’t space for you.

If you choose to consider working with my agency, I will walk you through an exercise where you will find if your audience is active on the platform, and you can do a judgment call for yourself.

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7. What should I look for when I want to start using Pinterest to market my small business?

I want you to take a blank page and write a line down the middle. On the left side of the paper, write down all the content and the products that you create. On the right side of the paper, I want you to write all of the questions that you get from your audience about the things on the left. Then I want you to go to Pinterest and look at the search results of all those things.

Bonus points, you can also write down your known competitors and look for them on the platform. If you are finding products, pins, and even blog content from anyone in your industry, your niche, or from other people who are creating from your industry, chances are you need to be there. Whether you commit the time to do so is up to you. That’s something you need to decide. But if your competition is already there, then don’t sleep on it. That’s my opinion.

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Final thoughts on if Pinterest is good for small business

I hope that clears up any questions around Pinterest good for small business a little bit. If you are ready to start a Pinterest marketing strategy and just don’t know how to get started, join the Pin Profit Academy. I’m in there almost weekly teaching and answering questions live in our community, and updating all the courses, templates, processes, and resources you need to make Pinterest great for your small business!

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