Let’s talk about how to make Pinterest video pins in three different ways that are so insanely easy, you don’t even need to create your own video content in order to make this happen. 

Growth of video content on Pinterest

Video is becoming a bigger and bigger presence on Pinterest, and they are encouraging people to create video. Pinterest has also made it even easier to create video directly on the platform. They are moving in the direction of promoting more video content. 

Over the course of the last year, doing deep strategy audits on very large client accounts on Pinterest, I am noticing a common theme with video increasing for those people.

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Ways to make Pinterest video pins

So in today’s post, I’m going to show you how to make Pinterest video pins in three ways, even if you don’t have your own video content. There are so many ways to make video pins without ever filming or producing your own videos. 

First, I’m going to show you two methods that you can do right inside of Canva. Then I’ll show you a version that you can do right inside of Pinterest. So, let me actually start off by showing you what these look like. I have some of my top pins with high engagement on them and they were high in my analytics at the time of this post. 

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High ranking video pin examples

This is an older pin from when I first got my rebrand done in 2022. I’m using my new brand fonts and colors, but this is an older pin template style. That’s how I know it’s an older pin. It is 14 seconds long, and there’s just a video in the background. 

 

These next two are a newer template and have the Pinterest educator badge, so they’re within the past year. I wanted to show you these because they keep showing up in my analytics. They  continue to grow over time. 

This fourth one is my personal favorite, and this is the one that you can actually create right inside of the Pinterest app. This video is 7 seconds long, and I have been creating a number of these right in the Pinterest app on my phone. Then I’m sharing them over to my computer, and scheduling them through my Tailwind.

Now, I’m going to get into the exact details of actually how to make Pinterest video pins in these three types. 

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Method 1 in Canva: static image behind a front video

Open up whatever design it is that you are making. Let’s say you’re a digital product creator like myself and you want to create a pin that looks like this with there being like a static image behind it and the video’s in front.

This template is perfect for promoting a specific product. I’m actually going to link this video pin to one of my top selling templates in my product store. So, I’m going to continue to create content for it. To do this, you need to create the little video that sits on the front of the pin. 

Creating the video for your pin

Open up the actual design with all of the pages that will be playing for your video. This is the whole design of all your templates or the digital products you sell. Down where you can change the thumbnail view, the little squares, click that. Then you can see the thumbnails of all your pages in the design down at the bottom. 

With each image page playing a slot in the video, we’re going to specify the length of time for each. Click the ‘Timing’ button and toggle to ‘Apply to all pages’, adjusting the time. When it’s a video flashing through a bunch of images, I have found that 0.3 seconds is good, but you choose. 

Then click just on the first page of our design to adjust only that image (untoggle ‘Apply to all’), I want it to last a little bit longer because I want the cover image to be a really good length in case there’s a loading delay on playing the pin video. So, I make this one 1 second.

Now, when you watch that on the actual video pin, you can see that it takes a second to get going. That’s what I want. Once you have adjusted your timing, simply download this as an MP4 to your computer and then re-upload it into Canva.

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Adding the video to your static pin

Go back to your Pinterest pin that’s highlighting your video of products, and drag in the video you just created to the frame or mockup on your pin. Then fill in an image or whatever you want into the static back layer. Adjust your text overlays as needed and then it’s ready to go.

Download your pin now as an MP4 and watch it to double check the speed and flow. That is the first way to make Pinterest video pins when you’re not needing to shoot real video.

Method 2 in Canva: video backgrounds with overlays

This is the design style that I showed in my pin examples at the very top of this post: videos in the background of a static overlay. To easily do two or three versions of those pins, you are going to want to set up a template you can duplicate or use on the regular. Here’s mine for this example.

Set up your template and then inside of Canva, then search in the video library whatever may fit your brand and the pin. Maybe it’s a team working on a bunch of different computers and you can kind of see that spinning around. Select one and add a video to the background frame. But we’re going to add an image over the top for both layers to pop and standout. 

Helping the layers standout without clashing

You can adjust the layers lighter or darker, depending on your text overlay, your colors, and the content of the pins. Here I have two different pins, with mostly the same template, but I’ve lightened one background while darkening the other. It helps the video movement be seen better, but also keep the text readable. So tweak as needed. 

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Exporting Pinterest video pins from Canva

Once your Pinterest video pins are ready to go you can download and schedule them for publication. The easiest way to do this is export these to Tailwind from within Canva, more on that in a second.

If you’re not using Tailwind, just download them to your computer. You can export them one at a time as MP4s, or select them all and select ‘Download as separate pages’ which will give you all separate video files. Then upload them to whatever scheduler you use.

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Having your pin copy ready for scheduling

Once those are ready to go, we are actually going to create pin copy. Have your pin copy ready even before uploading pins to publish; it’s easier to just copy and paste during scheduling. That is my preferred method. 

There are a couple of different ways to generate pin titles and descriptions, manually written of course, or with AI tools. 

• The Pin Bot (ChatGPT)
• Tailwind Ghostwriter
• Canva’s Magic Write

You can use anyone’s pin bot, but I’m going to show you how mine works. With the increased recommendations for more keywords on pin descriptions (5 keywords minimum), using an efficiently trained tool saves you time making things work.

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Creating pin copy with the Pin Bot

Inside of the Pin Bot, I’ve pre-written a prompt that I want it to create for these URLs. I need pin descriptions and titles for the first three URLs, and I only need a pin title for the second URL. You can click one of the prompt suggestions for what you need, or input your own prompt as desired.

I only need a pin title for the last link because it is a shopify product. You cannot input your own pin copy for a Shopify, Etsy, or an E-commerce store connected product, via the catalog, to Pinterest. Pinterest will pull from the shop listing for the pin descriptions tied to your products.

Once that output is generated, all you’ve got to do is copy and paste into your scheduler. I do recommend you read through the titles and descriptions to ensure they are clean and have the right keywords flowing well. 

Scheduling your Pinterest video pins with Tailwind

I am using Tailwind to schedule these pins today, but you can use any scheduler you like. After uploading my video pin to my scheduler, I just copy and paste my title and description from my pin bot and paste into the pin details. Then I’ll click ‘Schedule’ to add it into my schedule. 

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Method 3 in the Pinterest App: Board video pins

Now I’m going to show you how to create my favorite type of Pinterest video. And we are going to do this right inside of the Pinterest app on your phone. Looking at your profile: 

1. Click the ‘Saved’ tab.
2. Click on a board you want to use in your video.
3. Click on the share arrow button at the top right of your board.
4. From here, you can download or share the auto generated video. OR…
5. Click the pencil icon and you can select a different video template.
6. Click on ‘Replace pins’ if you’d like to select exactly which pins from your board appear in the video.
7. Click the red ‘Done’ button to make the new video.
8. Click ‘Download’ to save it to your phone.

I find the first template is actually my favorite, because it zooms and also scrolls to show a variety of pins. One of the templates isn’t animated at all, but outputs as a video, which I don’t like. But select which you prefer and send your saved video to your computer for scheduling like before.

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Final thoughts on how to make Pinterest video pins

I hope you’ve enjoyed learning how to create these different Pinterest video pins for your own account. Give that new board video pin option a try right in your app, it’s so quick and easy and new so use that in a variety of ways for different boards.

If you’d like help with next steps in your Pinterest marketing strategy, come join Pin Profit Academy. Inside you’ll have every process, system, tool, and coaching you need to make your small business a success on Pinterest. See you inside, we’d love to have you! 

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