If you are any sort of content creator that uses Pinterest, this might be a really great prediction for you to jump on. Every year, Pinterest drops the Predicts report telling you what people are going to be searching for before, and it’s very accurate. 

But most business owners forget about it before February even comes around. Let’s change that going into 2026 and figure out how to take the Predicts report that Pinterest puts so much time and effort into and capitalize on it for your marketing plan trends this coming year. 

What the Pinterest Predicts report actually is

In today’s blog post, I’m going to show you: 

• what Pinterest Predicts actually is
• how to use it strategically inside of your business, and 
• how to build year-round content buckets from trends that they are predicting to come to life. 

What are Pinterest Predicts? It is a report that Pinterest puts out every single year, and without fail over 80% to 88% now, the predictions that they predict become trends on the platform.

It’s not a reflection of what was trending last year. It’s forward-looking, based on patterns that have been happening on the platform. These are behavior signals that Pinterest actually sees occurring within their ecosystems, and patterns spotted by the Pinterest data team. It’s a blend of keyword forecasting, cultural shifts, and visual discovery.

Why Pinterest predicts trends are different

Here’s why Pinterest trends are different from, let’s say, TikTok or Instagram trends. Number one, they’re not hype based. Where you might be looking on the other apps for trending music or dances that you can do, lip syncs, skits, etc. …

Pinterest is not reactive to what’s quirky, it’s proactive. Pinterest trends are more sustained, giving you direction for not only one content bucket that you can create inside of your business, but an entire product line or content suite, an entire arm of your business that you could potentially build out and really capitalize on. Every year.

How to use Pinterest predicts 

Let’s talk about how to actually use Pinterest Predicts inside of your business. Not just right now when they’re hot having just been released, but throughout all of 2026. It really all starts with the Predicts page. 

You can go to PinterestPredicts.com and you will get to the full Pinterest Predicts report which will outline all of the predictions for 2026. I’m not going to go over every single prediction, but I am going to cover a couple of these as examples. 

Start by filtering out your niche on the right hand side, or some of the niches that you could have any cross-over with, and let’s take a look at some individual predictions that might come true.

Click it open, make it bigger, and actually look at the detailed report inside. You really want to start by reverse engineering what you find in the report. Match each trend to:

• products you sell
• content you create
• maybe product and content lines that you want to build out
• anything you already have present in your business

It’s a theme you might already have. It’s a niche you’re already inside of, but maybe it’s a new take, a new angle, and then you can validate those within the trends tool.

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Going deeper with the Trends tool

Take those niches and the keywords from the Predicts report over to trends for further breakdown. Go to trends.pinterest.com and then you can begin exploring these ideas by just searching for them. You can see: 

• demographic breakdowns
• related trending terms
• trending peaks and drops off during time periods
• what people are pinning on the topics

Now, the next step to mapping these predictions to your content, and building on them, is to map them to your existing funnels and funnel entry points. 

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Using marketing plan trends in your funnels

We’re going to talk about Pinterest being a full-funnel marketing platform, and how they 100% are. With Pinterest, you have the platform for the times someone is thinking about an idea, to capture their attention, all the way down to moving them into a shopping cart, and getting them to check out on a product that you sell. 

You can definitely do marketing from that awareness phase, inspiration, vibes, aesthetic, all the way over to “Yes, I want this. I want to buy it.”

That’s what I want you to do with these predictions, to map them to different stages of your buyer’s journey. Now, I’m going to give you some examples, so you actually can understand what this looks like in your own business. 

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Example trend: Cool blue

One of the trends for 2026 is a trend called Cool Blue. It is a trend based on multiple different niches. This one is so fun because I just happen to have this in my house and we could actually make a blue drink together.

Whether you want to start a new business or whether you want to start a new product line, there are things that are already hot, in this case Cool Blue. You will be able to get in on the rise of something that’s really popular on the platform. Some ideas:

• Blue drinks
• Blue glassware
• Blue tea blends
• Ingredients that make drinks blue
• Blue florals
• Blue home decor
• Blue makeup
• Blue accessories

You don’t have to necessarily sell the blue products, but you can create content around how to make the blue drinks, hence recipes. Where to shop for blue home items, using your affiliate links. How to arrange decor items and flower arrangements well. Makeup and dressup tutorials based on body type or eye color. 

Mapping predictions to your Pinterest profile

But how do you use these? That’s the ultimate question. That’s where we’re going. So the next step would be to update some of the areas of your Pinterest profile to reflect these predictions and to build upon them for the year. 

Let’s say you are this tea seller, and you want to capitalize on this trend for the year of blue drinks, blue tea drinks specifically. You might want to start by creating some new keyword clusters based on the keyword ideas that you find on Pinterest, preferably in the Trends tool, based on that Predicts report. 

You could also look in the Ads Manager keyword search tool, or right in the Pinterest search bar and you can find keywords there as well. Once you have created your keyword cluster, you’re then going to create Pinterest boards for those trend predictions, and for those new content and product lines that you want to build out.

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Examples of cool blue boards and keywords

I created three keyword clusters and three different Pinterest board examples so you can actually see what this looks like.

The first board would be ‘Blue tea recipes’ and this is top of funnel content here. The keyword clusters are: 

• Blue tea recipes
• Butterfly pea flower tea
• Colorful tea recipes
• Summer iced tea recipes
• Blue drink recipes
• Unique blue drinks

You could also do one for each season of the year, summer, spring, winter, fall, whatever. These are the cluster of keywords that I found today with a little research. So, you would want to create content around these keywords as well as this Pinterest board. 

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Creative ideas for top of funnel content

Something that people ask quite often is “What kind of Pinterest images should I create when I’m making pins for each area of a funnel or a customer journey?”

You can definitely do a mix of different Pinterest creatives for each of these areas. However, as you get closer to the bottom of the funnel, you’re going to want to focus on creatives that are featuring your product that you sell, whether it’s a digital product, physical product, or affiliate links that you are monetizing.

At the top of the funnel, the images really could be aspirational, beautiful drinks, beautiful glassware. The pins could outline how-to’s: how to craft this beautiful drink, how to make blue tea, etc. Videos do really quite well on Pinterest these days. You could have a video of you pouring the drink into the glass, or squeezing some lemon on top and watching the color change. 

Those are all really fun, creative ways to utilize the platform, showcase what you’re doing, and help people to see exactly what they could do with this aesthetic.

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Middle of funnel content ideas

Let’s talk about middle of funnel. The board for this example’s middle of the funnel is ‘Tea accessories and supplies’. We now have them hooked on the recipes, but what do they need to actually make them? If you were selling this product, they might need to know exactly what to use with or as your product. The keywords that I found for this list are: 

• loose leaf tea accessories
• teapots for loose leaf tea
• best tea steepers
• tea infuser mugs
• glass teacups

Those are all really popular search terms on the platform that people are looking for, related to this middle of funnel type of content in this trend. They’re just trying to figure out exactly what they would need in order to make this idea come to life. 

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Bottom of funnel content examples

Now bottom of funnel is just directly selling the packaged goods to them. Whether you’re selling them the actual cups, the actual tea that they’re going to need, mixing supplies, the actual recipe book that you would sell, whatever it is. 

The bottom of funnel board idea here is ‘Blue tea blends’. It could also just be like anything else in this idea list of keywords, this keyword cluster:

• Butterfly pea flower tea
• Blue tea blends
• Floral herbal tea
• Tea that changes color
• Blue pea tea
• Butterfly pea flowers

Those are all different things that you could just go with for the name of the board. 

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Content funneling review for any niche 

Let’s actually just revisit these from top to bottom. As you bring people into your world through Pinterest, or any content that you create, you’re not selling straight to their face the first time they see your pins. You’re being helpful as they explore something new and eventually decide what they’re buying.

Top of funnel focus

In top of funnel, the pins and board are going to attract curiosity. They’re going to drive inspiration. People looking for that aesthetic, looking for something interesting that they can do at home on their own. You want to pin things like blog posts, videos, and just really helpful fun content to these boards. 

Middle of funnel focus

The middle of funnel is really a great place to pin your products, or list guides, and maybe even other people’s products or accessories. You’re curating everything they need, but not directly selling it like a storefront. You’re suggesting ideas for them. If you sell the tea but you don’t sell the tea steeping accessories, then you could curate the tea steeping accessories onto the same board while pinning your own tea product blog posts. 

Bottom of funnel focus

The final board and pins here, the bottom of funnel, this is super niche and optimized for products. It’s for people who are ready to buy. When people search for a term like ‘blue tea blends’, the majority of the pins that actually come up are product pins. 

If you search your keyword on Pinterest and you see Etsy listings, Shopify listings, even from Amazon, etc., that’s a really good indicator that the keyword you’re using matches this phase. The part of the customer journey where someone is looking to buy a product.

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Using Pinterest predicts trends all year long

How do you actually take some of these trends and create seasonal content buckets out of them? I have a couple more examples from the Pinterest predicts trends for you to help illustrate this. We’re going to dive into each of those and they’re in two different niches.

Trend example: Bug jewelry

The first one is bug jewelry. This is in the Wilderkind prediction. I really was drawn to this one because I just love nature. I love plants and animals. I’m not as much of a bug lover, but I found this one to be compelling. 

So this is really great in the fashion and jewelry space. If you’re an influencer that does product sponsorships, a jewelry seller, if you are some sort of content creator that overlaps these spaces, etc. This might be a really great prediction for you to jump on. 

It’s the animal aesthetic. It’s a very maximalist accessory styling opportunity which is just stocked throughout this year’s trends report. No more minimalism and moving into maximalism. 

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Seasonal trend examples for similar keywords

Let’s say you are a fashion creator creating looks for every season. Here are ideas in this category just off the top of my head. You could pull the keywords for each of these topics pertaining to ‘bug jewelry’.

• Bug brooch with red/green velvet for holiday cheer
• Butterfly necklace or earrings for a spring dress and garden party
• Multicolored jewelry piece bright for a summer sun outfit on the go
• Moth piece for autumn and earthy tones to match sweater weather
• Spider cuffs for spooky parties at Halloween

These are just examples of how you could take these predictions and actually spin them into the different seasons of the year. It gives you room to take what products or content you have and tweak it for year-round ideas, or even create new content and products to always have something rolling. 

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Brand and product pinning tactics

Since we’re talking about a physical product here as a Pinterest predicts trend, here are some ideas for how I would implement content in this space using pin carousels and styling guides.

Multipin product carousels

Brands can use product carousels, this is still possible. You can still make carousels on Pinterest no matter what anyone tells you. And not as auto-swiped videos either. 

The key here is to not drag all of the images in as separate pins, but drag them all in together in a single upload box inside the Pinterest pin builder. You can only have five images; however, if you create an Instagram carousel and you sync it over, all 20 slides will come over to Pinterest as a carousel post.

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Style guides for Pinterest predicts trends

Another way that brands and creators could utilize this bug jewelry trend is to use style guides. This brings your audience into the actual creation process. 

• How-to content on pairing bug jewelry with outfits
• “Get ready with me” videos on selecting accessories with outfits for certain events
• Behind the scenes on how certain jewelry pieces are made
• Picking colors and styles of jewelry based on eye and hair color

Whether you’re an influencer and you’re trying to show people how the outfit is paired together, or whether you’re a creator and you’re showcasing how the product is made to show quality…. all of those opportunities are really great for Pinterest pins.

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Trend example: Ethereal places

Let’s talk about the next trend example and this is called ‘Ethereal places’, inside of the ‘Mystic Outlands’ trends predictions. This is very heavily entrenched in the travel space. 

This topic is exciting and easy for me to thing of many ideas. Any location, any season, captured and shared in an ‘ethereal’ way can be turned into content.

• Winter forests in Finland or the Alps in Switzerland
• Foggy ice and snow across the mountains of Canada or Iceland
• Spring flower fields dewy in the mornings in the Netherlands
• Petals falling everywhere under Japan cherry blossoms
• Misty waterfalls and caves almost anywhere in the world
• Golden hour sunsets above beaches and lakes
• Amber leaves in the scottish highlands 

When that snow begins to melt, the waterfalls begin to flow, as someone who was in Switzerland this past summer, it is magical. Repackage these ideas into inspiration pins, into travel guides, how to get there, how to plan it, what to do while you’re there, etc. 

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General seasonal distribution for all niches

Now, let’s just briefly talk about some seasonal distribution for you. These are just a few examples of ways that you could package these things up. If you’re in the southern hemisphere, obviously your seasons will be different than mine, but the big holidays, of course, the same. Tweak as needed.

In general, quarter one is inspiration. 

• It’s fresh starts. 
• New year, new you vibe.
• Goal setting, resolutions, etc. 

Quarter two is tutorials and seasonal refreshes. 

• Gearing up for summer vacations, travel plans.
• Spring cleaning routines.
• New habits and opportunities.

Then quarter three is planning, prep, and really pushing products.

• Back to school schedules and teaching.
• Harvesting for autumn.
• Circulating everything to be promoted for the holidays.

Quarter four is gifting and season celebrations.

• Holiday memories and activities.
• Gift shopping and listicles.
• Cooking recipes for gatherings.
• Nostalgia and home decor.

These are just a few examples of how you can package these things up throughout the entire year. Of course, you can mix and match these all year long. Pinterest is such a forgiving platform when it comes to content marketing, and for you to get in front of your audience at the right time.

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Timing your content the best with trends data

Of course, I would suggest visiting trends.pinterest.com. Matching these predictions to their trending moments across the year where you can find them. When they’re at that low point and they’re about to rise is really when you want to dig into them. This is when to really start creating content around that time, ahead of the curve. 

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Repurposing strategy with Pinterest predicts trends

A bonus thing for you is to have a repurposing strategy with the Pinterest predicts trends because we all create so much and we should be able to maximize its effect. You can definitely turn one piece of content into multiple different formats. There’s no reason to not use your content effectively as much as you can.

So, some examples for this are: 

• Turn blog posts into many Pinterest pins. 
• Blogs  become Instagram reels, TikTok videos, YouTube shorts. 
• Emails as inspiration for social media posts. 
• Instagram images into Pinterest pins.

With that new Instagram connection feature, it will automatically link to your profile. You just need to update it to the final link of where it’s going to go. So you can create once on Instagram and then just let Pinterest automatically publish it on the platform. But make sure it comes across optimized well. It makes your life so much easier.

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Even writers can repurpose to Pinterest

A lot of creators these days are using platforms like Substack or ConvertKit’s public blog email capability, and you can actually share those emails or articles publicly these days with a lot of platforms.

As a writer or blogger, you could write one email to your list, make it public, you could even turn it into a blog post on your actual public blog. From there, create Pinterest pins, video pins, then repurpose as well.  

There’s just so many different ways that you can go about this without having to recreate the wheel every single time. There’s no need to always start from scratch, use what you’ve got, even with every trend prediction.

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Final thoughts on marketing plan trends with Pinterest predicts

Now that you know exactly what to do with the Pinterest predicts report for 2026, dig in and utilize all of the data as much as you can, relevant to your content and niche. There are always marketing plan trends to use with your strategy and content creation. Pinterest gives us almost everything we need to make ourselves successful on the platform, so don’t wait!

If you’re wanting more help with how to setup your marketing plan and carry out your content strategy, come join us in Pin Profit Academy. Without the tools and systems you need to properly track and implement your marketing strategy, you will encounter frustration, burnout, and feel overwhelmed. Let’s help you inside of our community, and get you starting this year on your best foot. 

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